What's behind the Linux logo?

Wired is running a story on the Linux mascot, Tux the Penguin.
One of the first questions asked by mainstream technology companies beginning to offer Linux products or services is, "Who owns the penguin?"

The answer is no one. The Linux logo, a plump penguin known as Tux, is an open-source image.

Anyone can employ Tux to promote a Linux-related product, and there are no licensing fees or any need to get official approval from someone to use the penguin.

The story continues here. Linus Torvalds explains his love for the opus in this radio broadcast.
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