Of course this means that more than likely nobody will be producing discs for the players except for Pioneer. Nonetheless, the players give early adopters an opportunity to get the technology quicker than they otherwise would. Pioneer will deal with the looming copy protection issue by offering to upgrade the players once the protection standard is finished.
There's no word in the article on the cost of these magic little boxes. I'm thinking the profit margins on these things have got to be pretty high to justify both producing special discs for the first six months of the players' life, and offering free upgrades to all players sold.