Officially, AMD hasn’t announced exact prices or specifications for its upcoming FX-series processors (code-named Zambezi). However, the company has let slip one nugget of pricing information as part of its ongoing FX giveaway. The giveaway allows folks to sign up for a chance to win an "AMD FX 8-Core Processor Black Edition," and buried in the rules and regulations page is this:
You’re reading that right. AMD is quoting an "approximate retail value" of $300 for the eight-core FX chip. I believe that’s the first official indication that Zambezi might go head-to-head with the current flagship of Intel’s Sandy Bridge line, the Core i7-2600K, which currently retails for $315.
This news shouldn’t come as a huge shock to folks who’ve kept their ear to the ground, of course. Earlier this year, purportedly leaked AMD documents suggested that top-of-the-line Zambezi desktops would compete with Sandy Bridge-based Core i5 and i7 machines, and Llano systems would fight it out with the Core i3 series. (As we all know, the bit about Llano turned out to be true.)
Personally, though, I’m more interested to find out where Zambezi pricing will start… and whether AMD will manage to serve up an attractive alternative to the excellent Core i5-2500K. (Thanks to X-bit labs for the heads up.)