Aren’t price wars grand? Amid heated competition in the tablet market, HP is trying to sweeten the pot and draw users to its TouchPad slate. As TechCrunch reports, HP recently slapped a $50 "instant rebate" on the device, and this weekend, the company plans to cut the tablet’s price by another $50. That will bring the 16GB model down to just $399.99—but only until August 7.
At $400, the TouchPad will be on par with Asus’ Eee Pad Transformer, and it ought to be somewhat more enticing than the $499 iPad 2. Too bad the TouchPad is thicker and heavier than either competing device—and runs an operating system without the kind of extensive app repertoire that’s become the norm. A decent number of reviewers seem to have largely panned the TouchPad, too. Engadget complained, "Holding this in one hand and either an iPad 2 or a Galaxy Tab 10.1 in the other leaves you wondering why you’d ever be compelled to buy the HP when you could have the thinner, lighter alternative for the same money."
Come to think of it, I guess it’s not too surprising HP is taking a chainsaw to the TouchPad’s price tag just over one month after the device’s debut. Here’s hoping we’ll see a more permanent price cut after the weekend.