AMD Products Group head Rick Bergman resigns

Today seems to be executive shake-up day in the tech industry. On the heels of HP’s CEO change, AMD has announced that Rick Bergman, the head of its Products Group, has left the company. CEO Rory Read will take over his duties in the interim.

Bergman joined AMD from ATI after the 2006 merger. Following a tenure as Senior VP of AMD’s Graphics Product Group, Bergman became the head of the Products Group when AMD combined its graphics and microprocessor businesses in May 2009. Today, AMD says Bergman is leaving to “pursue a new opportunity”—so, this might be more of a bona-fide resignation than a veiled dismissal.

To top this off, AMD has announced that Paul Struhsaker, Comcast’s former Senior VP of Engineering, has joined AMD’s newly formed Commercial Business Division. Struhsaker’s job will be to “oversee product management and roadmap planning for AMD’s server, high performance computing and embedded products.”

AMD spins Struhsaker’s arrival as a show of its “commitment to profitably” in the server space. Prior to his stint at Comcast, Struhsaker worked for Motorola, where he “helped lead development of all handset, modem/stack and application processor platforms.”

Comments closed
    • ronch
    • 8 years ago

    Lots of my friends who used to work in top spots for AMD have already left.

    1. Jerry ‘Only Real Men Have Fabs” Sanders
    2. S. Atiq Raza (S. – Sempron?)
    3. Fred Webber (yeah, the guy with the thick beard and mustache)
    4. Phil Hester the Molester
    5. The Dark Mayor
    6. Mario Rivas (“how I wish we went MCM” – regarding Barcelona)
    7. Randy “Barcelona will be 40% faster than Clovertown” Allen (yeah, right!)
    8. Hector the Hexapod – went on to work for Sierra On-Line
    9. Henri Richard the F1 Guy
    10. Rick Bergman the Trinity Guy

    Brain drain. Ouch.

    • yogibbear
    • 8 years ago

    I’d hire him.

    • tbaracu
    • 8 years ago

    you all have to remember the delays of AMD and their weak products.

    Maybe that guy Bergman had good speeches with the press, but maybe inside the company was a blocker.

    • PeterD
    • 8 years ago

    Maybe he hopes to start at HP?

      • ronch
      • 8 years ago

      I’m betting he’ll move on to Nvidia or Intel.

    • sschaem
    • 8 years ago

    [url<]http://semiaccurate.com/2011/09/22/amd-apocalype-rick-bergman-gone/[/url<] AMD is a rotten corpse... unbelievable waste.

      • Hattig
      • 8 years ago

      If AMD was relying on one person so much, it was never going to work out. One car accident, lorry thwack, bad meal out, etc, and they would be in the same situation.

      At least this way they could prepare for him leaving. Of course the fix is up to the BoD who are fighting with HP to be the most useless BoD (but HP are leading the table by a clear mile at the moment).

    • ronch
    • 8 years ago

    If AMD doesn’t get their collective asses farting in one direction soon, 20 years from now (if they will still be around by then) they will no longer be making x86 processors or graphics chips, having been hammered to the ground by Intel in those fields. Instead, they’ll be making SOCs for cellphones, DVD players, TVs, etc..

      • sschaem
      • 8 years ago

      AMD can shrink to oblivion much quicker then that.

      Near nobody bought G34 server in anticipation to upgrade to Bulldozer, AMD server market is near zero.
      AMD totaly missed mobile, sold all its mobile asset and expertise/clients while nvidia invested in the market.
      On the desktop AMD is getting close to be 3 generation behind and the numbers show that Bulldozer might be a flop.
      ARM is coming strong in the entry level PC and laptop next year with windows8…
      So ARM will take the entry level market and Intel dominate the lucrative high end / workstation market..

      Its not looking good…

        • Waco
        • 8 years ago

        AMD server market is near zero? You must not know many people in the business…

          • Deanjo
          • 8 years ago

          That’s what I thought too. I see far more newer Amd servers deployed then new Xeon systems.

          • sschaem
          • 8 years ago

          In the past 4 years its been a slaughter for AMD. one quarter they dropped market share by 33%!
          Over a year ago AMD worldwide share dropped to 6.5% !

          Ok, ok.. its not zero. But its heading in that direction. The issue I’m pointing out is that ‘no one’ (yes, yes more then one) believe in AMD ability to provide server class HW. G34 have not help AMD much, even so its an easy path to upgrade to bulldozer.

          • BestJinjo
          • 8 years ago

          That’s the difference between Investors who do due diligence and people who use “observation” to extract information which they believe is a fact:

          [url<]http://www.trefis.com/stock/amd/articles/69449/idc/2011-08-05[/url<] IDC’s report mentions that AMD’s share in total PC microprocessor market increased by 1.5% in Q2 2011 compared to previous quarter. [1] However if we dig deeper it seems that the company gained share in notebooks and desktops but continued to perform poorly in servers where its share further declined to 5.5% [an all time low].

        • forumics
        • 8 years ago

        3 generations behind? i’m not sure where you got that out from because 3 generations behind means the current k10 won’t be able to compete with core2 and that isn’t the case at all!

          • ronch
          • 8 years ago

          He said AMD is almost 3 generations behind. It’s 2 generations behind now (Nehalem, Sandy), and Haswell is almost done.

    • Ryhadar
    • 8 years ago

    HardOCP is saying Bergman was fired — but I guess he was given the option to resign? Man, the AMD board of directors are [i<]brutal[/i<].

      • travbrad
      • 8 years ago

      [quote<]HardOCP is saying Bergman was fired -- but I guess he was given the option to resign? Man, the AMD board of directors are [i<]stupid[/i<][/quote<] Fixed 😉

    • tbaracu
    • 8 years ago

    So, AMD go for mobiles too, what are you waitting for?

    ARM waits for you. Why so much exclusive dedication for a x86 platform that is not your in fact?

    Too many times AMD was in second place. Somebody had to respond somehow… and a great prade.

    OK, AMD beatten by Intel in CPU. But beaten by Nvidia in GPU ? Hmm AMD have much more potential than it shows.

    LAst years AMD appeared always in the posture of DEFEATED guy, in a posture of a old man that avoid tough competition and fights. Why all of those? For what?

    Maybe that guy was a good professional, but the results of his team was weak !!! their products in second place.

    And why you praise Bergman? because was good in talking his fantasmagoric stories about future CPUs and GPUs?

    Yes, fantasmagoric because finally the issued product was other than that expected….

      • sschaem
      • 8 years ago

      His was the GPU side of thing , coming from ATI… And what is llano weakness ? the CPU, 100% designed by AMD , the GPU by the ATI team is very competitive.
      Who made one of the most successful GPU for SoC, ATI.. “this guy” there when ATI started mobile GPU design in 2001.
      All that was sold off to qualcomm by “Dirk the Dirk” for peanuts that he used to fund his golden parachute when he got fired.

      AMD destroyed ATI… Go look at the AMD board & VP’s to find incompetence. but leave ‘ATI’ out of this.

    • tbaracu
    • 8 years ago

    always AMD came with a idiot tactics being predictable by the rivals.

    Always products strategy was very idiot for AMD. They always disclosed too soon their secrets helping rivals to fixed adequate action against AMD.

    Maybe that guy was good in talking about the CPUs. But from talking up to just the effective results is a big distance. AMD came always with weak products and in second place.

    • tbaracu
    • 8 years ago

    maybe is a good action.

    AMD had black days in the time of Bergman management.

    Why not a change? Anyone of us is replaceable.

    That guy maybe imposed by now a regime of sleeping in AMD design and research.

    Why not the change? AMD came with weak products in the last years. Always in second place at CPUs and GPUs. Who was guilty for that??? someone have to be somehow

    • Damage
    • 8 years ago

    Not sure if folks understand this, but Bergman was the single most visible and longest-tenured “Radeon guy” from the old ATI who made the transition to AMD. I remember him introducing the Radeon 9700 at its launch, and he’s been leading the GPU folks there ever since. Bergman was behind AMD’s move to shorter product cycles and a nice cadence with Brazos, Llano, Zambezi (soon), and Trinity (early 2012). Guys like that don’t just leave on a whim, and when they do, it has consequences that go beyond a single person’s departure. I’m not sure yet what Read and the board are planning to do with AMD, but it apparently doesn’t involve continuing on the trajectory they’ve established with Radeon GPUs and AMD APUs. If it did, I doubt Bergman would have left.

      • wingless
      • 8 years ago

      That was a good assessment. I hope AMD isn’t self destructing like HP.

        • ronch
        • 8 years ago

        Those board member morons are trying to point AMD towards new directions but I think they’re really getting their eyes off the ball. They’re tearing AMD apart, throwing things out, putting in new things that nobody knows whether it will work well for the company or not.

        Why does the CEO get all the blame all the time? The board should be just as liable.

      • Suspenders
      • 8 years ago

      They should have made him CEO.

        • k00k
        • 8 years ago

        If you think about it, maybe you’re right, i.e. he decided to leave AMD once it became clear he wasn’t going to be CEO. He’s got the potential, seeing how ATI/AMD has executed very well on graphics.

          • NeelyCam
          • 8 years ago

          Sort of like why Pat Gelsinger left Intel.. High caliber people want high-caliber jobs, and there aren’t too many of those jobs available.

          Bergman should’ve been made the CEO, instead of this Reid guy that has no knowledge of silicon whatsover.

            • destroy.all.monsters
            • 8 years ago

            Exactly what I thought. Rick was the only star engineer left. If they had to axe Dirk, he was the only guy that made sense.

            AMD’s board is no better than HP’s.

        • PeterD
        • 8 years ago

        At HP?

      • Silus
      • 8 years ago

      Oh yes, this is big news for AMD. He was definitely one of the key elements…AMD keeps removing people that had some sort of “vision” (no pun intended) for CPUs and GPUs.

      Once more, I think this might be related with their will to enter the smartphone/tablet market, so late in the game…

    • Tristan
    • 8 years ago

    This may be result of the new strategy. Maybe RB does not see interesting work for him in this new strategy.

    • FuturePastNow
    • 8 years ago

    First Star Trek, now AMD, what else have you screwed up Ri- oh. [i<]Bergman.[/i<] Wrong Rick.

      • UberGerbil
      • 8 years ago

      I actually thought about making exactly this joke. Kudos.

      • Sahrin
      • 8 years ago

      I’ve always put more of the blame on Braga. But either one is really acceptable.

      • mutarasector
      • 8 years ago

      Heh… good one. But you are thinking of Rick Ber(-g)man. But also keep in mind it wasn’t just Berman that screwed Trek up with the butchery of continuity in ‘Enterprise’ – that moron Brannon Braga was just as responsible. I still don’t know what the Borg Babe ever saw in him…

    • chuckula
    • 8 years ago

    From what I’ve heard there’s been factionalism at AMD ever since it swallowed ATI. Most of it has to do with the entrenched AMD culture not meshing well with ATI and a lot of resentment that ATI has been disadvantaged in the company even though it makes the better products.

    I’m not sure how much that plays into this situation, but AMD definitely displays signs of corporate schizophrenia when it comes to product development.

      • riviera74
      • 8 years ago

      Merging two disparate cultures is a real bitch. I thought they had figured it all out by now.

      • sschaem
      • 8 years ago

      AMD butchered ATI. I think there is allot of resentment. Berman saw no future at AMD…

      Just look at the company value.
      ATI was purchased in late 2006 for 5.4 billion, + 880millions in further write down : total 6.28 billions

      Guess how much AMD is worth today ? 4.23 billion

      Before the Acquisition AMD was worth 17.2 billion. Massive, massive value destruction.
      AMD+ATI is worth 4 time less then AMD was worth back then.

      And its always sad to think Dirk Meyer sold a profitable division with all its IP and customers to qualcomm for 62 millions…
      You buy ATI for 6280 millions (yes 6 thousand millions ), then turn around and sell a profitable division that is the key to future markets for near nothing?
      Quallcomm is happy with its Adreno and new set of engineering expertise, patents and IP. And HUGE custumers base.

      AMD pissed so many… its sad. How many went to work next door at Apple, Intel, … ? I can only imagine.

        • NeelyCam
        • 8 years ago

        Most of that value drop is because of the general recession-related stock market slide

          • sschaem
          • 8 years ago

          Intel didn’t drop since 2006 its flat, Apple didn’t drop it shoot up from good product and management.
          Ok, nvidia did half its value since 2006.. but thats still a far cry from AMD dropping by 4x .

            • NeelyCam
            • 8 years ago

            Those valuations reflect these companies’ relative strength in the market place: Apple has been doing well (iPhones, iPad..). Intel has been doing well (Core2Duo, Nehalem/Lynnfield, Sandy Bridge). NVidia is again doing well (Tegra2, Tegra3). These are the reasons why those three have been beating the general stock market trend.

            Unfortunately AMD hasn’t had anything similar to offer, and thus hasn’t been able to counter the downward market trend.

        • BobbinThreadbare
        • 8 years ago

        I think you have the way write downs work backwards. AMD had the writedowns because ATI wasn’t worth what they paid.

          • clone
          • 8 years ago

          correction, ATI was worth “this” much money in 2006 but by 2008 the global recession forced all companies to adjust their asset values down.

            • accord1999
            • 8 years ago

            They began writing down ATI at the end of 2007. Before the collapse of Lehman Brothers, AMD had already written down >$2.3 billion. But it wouldn’t have nearly been so crippling if AMD didn’t pay 80% of it in cash.

            • BobbinThreadbare
            • 8 years ago

            Regardless, you wouldn’t add it to the value, and as accord1999 posted, the writedowns started before the recession.

            • sschaem
            • 8 years ago

            And Intel did just fine… But yea, its because they are the bad guys. no matter that they paid 1+billion in cash to AMD in that period.

        • clone
        • 8 years ago

        this is all hindsight criticism and…… meh.

          • sschaem
          • 8 years ago

          hindsight .. or lack of business and common sense on the part of AMD board and management ?

          Did nvidia just got lucky by investing in Tegra while AMD liquidated at the same time its mobile division ?
          No, nVidia understand the market, AMD lack vision & direction.

        • yuhong
        • 8 years ago

        I think the worst mistake was doing it at the wrong time when Intel Core 2 was being released.

    • ew
    • 8 years ago

    Somehow this will be interpreted as Bulldozer being an epic failure.

      • Deanjo
      • 8 years ago

      The rats are jumping off a sinking ship.

        • can-a-tuna
        • 8 years ago

        Did you invent that phrase all by yourself?

        • RAMBO
        • 8 years ago

        ALL HANDS ABANDON SHIP-look the USS SB is here to save us-and they have play bunnies were saved!!!

      • Game_boy
      • 8 years ago

      More like the new CEO being an idiot.

        • capricorn
        • 8 years ago

        Agree.
        I just don’t see the marketing folks could help to accelerate the product development cycle and shorten its time to market.
        I’m with AMD for more than 10 years now, but I’m afraid I’ll need to make a change with the foolish of their BOD.

        • Hattig
        • 8 years ago

        More likely Bergman wanted the CEO spot and has decided to move on now that AMD got another guy in.

        • ronch
        • 8 years ago

        Or maybe AMD’s board isn’t too different from HP’s board: a bunch of morons who just whine when they don’t get things their way. Too bad this kind of board drives away top talent folks who have really brought value to the company instead of just being a bunch of whiners.

    • kamikaziechameleon
    • 8 years ago

    This just in, HP makes next to no sense and seems to be grasping at straws.

      • UberGerbil
      • 8 years ago

      Non sequitur much?

      Edit: This is not the post you’re looking for. It’s one spot down in the news feed.

        • kamikaziechameleon
        • 8 years ago

        yeah it was a super mis post. I didn’t read the article, lol. Totally wrong piece of news.

          • bwcbiz
          • 8 years ago

          Interesting, I thought you were implying that Bergman would end up at HP.

      • sweatshopking
      • 8 years ago

      a bit off topic, no?

      this is another one of amd’s executives running away. this makes the board rather thin… who’s running this show? seems like not a great time to be an amd stock holder.

      • kamikaziechameleon
      • 8 years ago

      yeah well this is embarasing, lol.

        • sweatshopking
        • 8 years ago

        embarrassing*

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