No need to dig around rumor sites to try and figure out when the first ultrabooks will show up. Asus has taken care of that for us, putting up a teaser page for its upcoming UX-series ultrabooks. The page talks of an October 11 launch event in New York, and it leaves little to the imagination:
That sexy, aluminum-clad system you see in the picture may well be the one we saw at Computex earlier this year. The machine on display there was 0.67" thick and weighed in at only 2.4 lbs, and we were told it would come outfitted with Sandy Bridge processors, 6Gbps solid-state drives, USB 3.0 connectivity, and a seven-hour battery. We weren't given a display size, but the system looked to have a 13" screen.
One question remains, and that's how much this bad boy will cost. Officially, Intel is shooting for sub-$1,000 prices on ultrabooks. Asus was quoted by DigiTimes recently as saying its first wave of ultrabooks will be priced at "$899 and up," so this puppy could meet that target. The words "and up" certainly leave room for higher pricing, though, and I wouldn't be surprised to see higher-end ultrabook variants priced north of $1,000. (Thanks to Liliputing for the link.)