Acer President Jim Wong had two nuggets of good news to share at a recent media briefing in Taiwan, according to PC World. The first is that, despite tough market conditions, the company's ultrabooks aren't being shunned by consumers. Acer "expects to meet" its shipment target of 250,000-300,000 units for the fourth quarter.
The second—and perhaps more notable—bit of good news is that Wong believes ultrabook pricing "could fall to $499" in 2013. That would be quite a drop from today's prices. Right now, the firm's Aspire S3 ultrabook sells for just under $900 at Newegg, and I believe the cheapest ultrabook on the market is currently Toshiba's Portégé Z835-P330, which Amazon sells for $799.99.
You might recall that, back in September, Asus promised that next year's ultrabooks could be as cheap as $600. The road to $499 will no doubt be gradual, then. Still, it's no wonder IHS iSuppli expects ultrabooks to make up 43% of the notebook market by 2015.