Well, I guess we won't have to wait until next year for $700 ultrabooks. Remember that Toshiba system we wrote about a month ago? It's now on sale at Best Buy for $699.99—and that's with free shipping. Best Buy doesn't say how long the sale will continue, though.
The Toshiba Z835-P330 launched at $900 and ended up falling to $800 a few days after its release. Toshiba outfits it with a 13.3" display, a Core i3-2367M processor clocked at 1.4GHz, 4GB of RAM, and a 128GB solid-state drive. With a weight of only 2.4 lbs, it's lighter than even Apple's 13" MacBook Air—yet it achieved longer battery life in Laptop Magazine's testing.
That kind of pricing makes premium ultrabooks like the Zenbook UX31 (and the MacBook Air, which fits the ultrabook description despite predating the term) look a tad overpriced. I'm sure we'll see a full-fledged ultrabook price war once second-gen, Ivy Bridge-based systems start hitting stores next spring; it's nice to get a little preview now, though.