Sandy Bridge price cuts to set the stage for Ivy Bridge

Prices for Intel’s Sandy Bridge processors have hardly budged since the chips launched in January. Now, at long last, some price cuts could be underway. DigiTimes quotes "sources from notebook players" as saying Intel has told partners to expect 10-15% cuts across its Sandy Bridge-based Core i3 and Core i5 processors.

DigiTimes doesn’t say exactly which models will be affected or when, but it suggests the cuts will bring down the price of some ultrabooks in January. Word is that "first-generation Core i5-based ultrabooks" will slip to $799-899 in that time frame. That tells us at least 17W Core i5 CPUs will be getting cheaper.

Not surprisingly, the report goes on to say Intel is cutting prices to "stimulate market demand" ahead of the Ivy Bridge launch. The first Ivy Bridge processors will reportedly be out in April 2012, and the rumor mill has hinted that they’ll cost about as much as current-generation offerings do today.

It’s just too bad CPUs like the Core i5-2500K haven’t gotten a single price cut in almost a year now. I suppose AMD is partly to blame for that; had the underdog managed to produce a cheaper competitor, I’m sure Intel would have behaved differently. Unfortunately, AMD decided to charge a premium for the FX-8150, a processor that can’t quite keep up with the i5-2500K overall.

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    • OneArmedScissor
    • 8 years ago

    [quote<]It's just too bad CPUs like the Core i5-2500K haven't gotten a single price cut in almost a year now. I suppose AMD is partly to blame for that...[/quote<] You keep saying this, and I'm going to keep asking - since when was it Intel's policy to adjust what class of CPUs go in which price tiers? i7s aren't going to become $200. Quad-cores aren't going to become $100. They've never done it that way. They've moved unlocked CPUs down, which have gone from $1,000 to $300 quad-cores and $250 dual-cores to $200 quad-cores, so the 2500K is a really silly CPU to cherry pick. Now if you want to complain that Intel didn't bump up the clock speeds more than 100 MHz, that would be valid. But what did you expect with Ivy Bridge coming down the pipe and mainstream CPUs no longer being used for the high end desktop part? There just isn't anything out of the ordinary going on here.

    • Abdulahad
    • 8 years ago

    …and the rapist gets a pat on the shoulder for using a condom….of course “to stimulate market demand”!

      • Yeats
      • 8 years ago

      Simply Stupid (TM)

    • ronch
    • 8 years ago

    I’m sure everyone here thinks AMD is silly for pricing the FX chips the way they are these days, but AMD knows it won’t be selling FX chips in too much quantity, given GF’s ability to crank out these chips at around 5 chips per hour. AMD is taking advantage of the situation by pricing them high in terms of performance relative to Intel parts because they know there would be more demand than supply anyway, and people would still buy at such prices. But once IB hits this will only hurt AMD and make FX look like an even more irrational choice. Not that I really blame AMD for pricing FX high, but I guess they have to make a profit where they could. Sell fewer units and just hope people will pay more for each one despite the funny benchmark numbers.

    I find the FX situation nowadays really silly. It’s rarer than flying pigs, for sure, but it’s not like the FX is stupidly fast that people will search everywhere to find them. I’m glad Intel is pricing IB this way. It’s gonna give Rory a lot of sleepless nights, but it should knock AMD back to reality.

      • HisDivineOrder
      • 8 years ago

      Selling 2 CPU’s at $200 versus selling 5 at $150 makes very little sense. The people who MIGHT have bought an AMD CPU had they been priced appropriate to their performance are not buying them right now. Leaving only the few people so AMD fanatical they’d rather throw their money away than buy an Intel product. And AMD’s doing a bang-up job of converting many of them away from fanboydom to apathy.

      If AMD were knocked into reality, they’d price these FX chips at $50 less or more, lose some money right now, but build up a buzz for lower prices and then blitz with Trinity and Piledriver. Assuming that either does anything worth building up to. That is, I’d market Bulldozer as advertising by making it so low priced people’d deal with its inefficiencies because the value is so amazing.

      Then again, knowing AMD, they’ve got nothing in the pipeline actually worth building up to or marketing. After all, they think their top end chip is worth more than $200, so how intelligent can they be? Also, this is the same genius who canned all their marketing people around two big product launches, then announced a new strategy would be announced before announcing on that day that the real announcement wouldn’t happen for three more months.

      So really, I think AMD’s toast.

        • Yeats
        • 8 years ago

        [quote<]After all, they think their top end chip is worth more than $200, so how intelligent can they be? [/quote<] No, AMD simply knows that they can sell out their top end chips for over $200. See Ronch's post (#11). Once the AMD fanboys and those just curious about the chips get their fill, FX is doomed.

    • travbrad
    • 8 years ago

    I already got the price cut I was looking for at Microcenter. $150+tax for a 2500K 🙂

    I wonder what AMD will do with Bulldozer if SB drops in price. It’s already overpriced IMO compared to SB, so any drop in price would make it even more overpriced.

    • anotherengineer
    • 8 years ago

    “I suppose AMD is partly to blame for that; had the underdog managed to produce a cheaper competitor, I’m sure Intel would have behaved differently.”

    True, and there is a few other ‘partly to blames’ out there also

    • MadManOriginal
    • 8 years ago

    *obligatory ‘ARM is going to destroy Intel and take over the world’ post*

      • Arclight
      • 8 years ago

      How bout Alpha? Heard it made a great came back in China…

        • nico1982
        • 8 years ago

        Genuine question: wasn’t MIPS?

        • eofpi
        • 8 years ago

        Alpha may make a comeback in China, but it’s unlikely to do so in Europe or North America. Intel owns the Alpha IP, and they aren’t going to let others use it.

        The only way we’ll see Alphas in EU/NA again will be if Intel starts making them, and they aren’t likely to do that as long as x86 and Itanium are selling.

      • lycium
      • 8 years ago

      they have that Magic Pixie dust that you sprinkle over your cache hierarchy to make it all awesome and stuff!

      • chuckula
      • 8 years ago

      Dude… I heard that some guy at ARM HQ said the word “supercomputer” last week… Obviously, the Top 500 will be 100% ARM by next Tuesday!!

      • cynan
      • 8 years ago

      Yeah. It’s almost getting to be a meme here.

      Arm was poised “to destroy Intel and take over the world”, but then it took an arro…

        • faramir
        • 8 years ago

        Perhaps it took an arrow to the arm ?

      • Plazmodeus
      • 8 years ago

      Those of us who are old enough will remember the old RISC vs. CISC based ‘Power PC will Destroy X86’ predictions. Those didn’t happen. I don’t believe that arm will do it either.

    • yogibbear
    • 8 years ago

    Seriously day dot that an ivybridge cpu is released I am doing my next PC upgrade. Cannot come soon enough. Although broke from buying xmas presents so a feb/march launch would be great 🙂 [I can dream, right?]

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