Game studio raises $1M in a day from fans

What do you do when publishers scoff at your ideas for a game? Turn to your fans, of course. That's just what the folks at Double Fine Productions did to finance their point-and-click adventure game project, Double Fine Adventure. They used Kickstarter and asked their fans for $300,000 to make the game and an extra $100,000 to document the project on film. $400,000 in all.

They reached their target after eight hours. Less than a day after putting up the page, they had raised $1,000,000.

Now, Double Fine Productions isn't just any indie studio. It was founded back in 2000 by Tim Schafer, a LucasArts veteran who designed Full Throttle, Grim Fandango, Psychonauts, and BrĂ¼tal Legend. The studio also employs Ron Gilbert, the man behind LucasArts' original Monkey Island games. Schafer posted this rather persuasive video to ask for funding a couple of days ago:

The clout of the people behind the project no doubt contributed to the funding drive's success. Right now, the Kickstarter page lists 35,973 backers who pledged a total of $1,314,069... and there are 32 days to go. I wonder how publishers who turned down the project feel about that.

In any case, the thought of LucasArts veterans working on a point-and-click adventure game with ample funding is a nice one. I'll be eager to play the game when it comes out.

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