Well, I suppose it was bound to happen eventually. ASRock has become the first company in the PC industry to hop on the Linsanity bandwagon—and it's pretty much the epic fail you'd expect. The problem begins with the press release, which touts the "Lincredible" miracle of ASRock's latest BIOS and driver update for its budget H61 motherboards. This update adds support for Intel's Rapid Start and Smart Connect. The former speeds waking up from sleep states, while the latter allows email and social networking apps to update while the PC is slumbering.
I know what you're thinking: that doesn't sound nearly as incredible as the story of Jeremy Lin, the Asian-American who, after going undrafted out of Harward and being cut by two NBA teams, has become a superstar point guard for the New York Knicks. But there's more. ASRock's BIOS update adds support for next-gen Ivy Bridge CPUs, which is nice, and the ability to push the memory clock to 2200MHz, which just seems silly. Keep in mind that we're talking about motherboards based on the H61 chipset, the ugly stepchild of Intel's 6-series lineup. The H61 doesn't support multiplier-based CPU overclocking, is limited to one DIMM per memory channel, lacks 6Gbps SATA support, and has fewer PCIe lanes and USB ports than the H67, P67, and Z68 chipsets. Putting 2200MHz memory in an H61 mobo makes about as much sense as slapping Fatal1ty's name on an X79 board—oh, wait.
What bugs me most about the press release is the fact that it hit our inbox this morning, which suggests the folks at ASRock aren't paying much that attention to Lin's exploits on the court. Apparently, no one saw the game last night. In a loss to the Heat, Lin was stifled by defenders and shot just 1-for-11 from the field. He had only three assists, and worse, a whopping eight turnovers. If you're going to play off the hype, you don't do it the morning after a performance like that.