Report: Ivy Bridge motherboard prices falling already

Could a price war on Ivy Bridge motherboards be brewing before Intel’s next-gen CPU even hits the market? According to DigiTimes’ moles in the motherboard industry, that’s exactly what’s happening; first-tier motherboard makers have reportedly dropped their prices on 7-series products. Some of the boards are already on sale in parts of China and Europe, and prices have recently been cut by up to 10%, DigiTimes says.

The site claims that mobo makers were actually set to raise prices to account for the higher cost of copper. Now, it seems they’re more concerned with defending market share, which should be good news for folks contemplating Ivy Bridge builds. Motherboard makers are said to be particularly intent on selling boards based on the high-end Z77 Express chipset, which will replace the current Z68.

Sandy Bridge motherboards based on the Z68 can already be had for less than $100, although the cheapest tier-one offerings start at $110. Those marks might be difficult to match with the first wave of Z77 products, but if the first shots in a price war have already been fired, maybe not.

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    • internetsandman
    • 8 years ago

    Meanwhile no availability across NA. I want to upgrade, but I’m getting quite impatient for the release date.

      • crabjokeman
      • 8 years ago

      Move to China!

    • gmskking
    • 8 years ago

    No point in waiting for Ivy when u can get Sandy right now.

    • chuckula
    • 8 years ago

    The entire Ivy Bridge situation feels like I’m in bizarro world. Here we have a CPU that has been “delayed”… supposedly because Intel’s 22 nm process isn’t right.. but at the same time there have been so many leaks that there are already multiple articles about exactly how to overclock multiple SKUs of the chip over a month before the @#@*( thing is even supposed to be released. Apparently the “unreleased” Ivy Bridge is already openly on sale in Asia.

    Now the chipsets for the next generation motherboards are apparently plentiful enough not only for there to be a good supply at launch, but for the motherboard companies to already be having a price war *before* the stupid things are supposed to even be on sale.

    Intel might have had some strategic reasons for this delay, but by the time the “official” release actually happens it’ll be such old news that nobody will be paying much attention to it.

      • OneArmedScissor
      • 8 years ago

      The ULV parts are still a ways off. I’d have to figure that they don’t want 400 gajillion new laptops coming out first, with “ultrabooks” trailing the release of every company’s full line up, including the cheapos.

      That would just repeat the Sandy Bridge launch, where there ended up being $350 laptops before their fancy, high margin sort turned up.

      This way, there will just be a few higher priced quad-core laptops in early May, some more dual-core laptops in June, and then whatever else in time for the school shopping season.

      • Ifalna
      • 8 years ago

      Aye, it’s really weird.

      I just hope that they get their act together till mid may so I’ll can retire my old Core 2 Duo E6600.

    • saeed.ua
    • 8 years ago

    so,some pound per board,big deal,huh!when i’m already buying other stuff as well.

      • derFunkenstein
      • 8 years ago

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        • Thatguy
        • 8 years ago

        I almost died from laughter when I read this. Thanks for making my afternoon funk.

          • derFunkenstein
          • 8 years ago

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        • Phishy714
        • 8 years ago

        LMAO!!!!

        • faramir
        • 8 years ago

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          • derFunkenstein
          • 8 years ago

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            • superjawes
            • 8 years ago

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            • gbcrush
            • 8 years ago

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            • UberGerbil
            • 8 years ago

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            • 8 years ago

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            • 8 years ago

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            • 8 years ago

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            • 8 years ago

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            • 8 years ago

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            • bru_05
            • 8 years ago

            Quite frankly my dear, I don’t give a damn.

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