We've all heard of folks shelling out real money in exchange for in-game items and currency. Now, it looks like EVE Online will allow players to trade in-game cash for real goods—specifically, a GeForce GTX 560 graphics card. Joystiq has the skinny on the deal, which will reportedly be limited to just 100 cards to start.
So, how much for a GTX 560? 20 PLEX, which isn't quite virtual cash. PLEX refers to Pilot License Extension, an in-game item that players can earn to effectively pay for their subscription. It can be traded between players and purchased with Interstellar Kredits (ISK), EVE's actual currency.
EVE-Central tells me the going rate for 1 PLEX is roughly 500,000,000 ISK, which in turn can be purchased for about $10. Do the math, and 20 PLEX ends up costing just a little bit more than a decent GeForce GTX 560. Developer CCP says the value of PLEX within the game jumped "significantly" after the deal was announced. Markets adjust, I suppose.