Two more AMD execs jump ship

AMD seems to be shedding executives at a frightening pace lately. On the heels of Emilio Ghilardi’s departure less than two months ago, two additional executives have left or are leaving the chipmaker: Pat Patla, former General Manager and Corporate VP of AMD’s Commercial Business unit, and Godfrey Cheng, Director of AMD’s Client Technology Unit.

Patla’s departure is clearly official. His LinkedIn profile confirms it, and the Wall Street Journal’s Digits blog reported on it this morning. Patla has apparently defected to Samsung, where he now holds the title of Vice President. The WSJ blog speculates that Samsung might be looking to build some ARM-based server chips, since it says other AMD veterans have left to work for the Korean giant recently. (At AMD, Patla oversaw the company’s Opteron processors.)

Cheng, meanwhile, still lists his AMD position as current on LinkedIn. However, the following update can be found on his Facebook page:

after almost 12 years at ATI Technologies / AMD, I tendered my resignation last week. I will be here for approximately the next week then I may wander the earth and get into adventures……

Cheng served as Director of Marketing at ATI from 1998 onward. After the AMD-ATI merger in 2006, he went on to serve as the Director of Technical Marketing for AMD’s graphics products. He was also Director of AMD’s Client Technology Unit.

Comments closed
    • adam1378
    • 8 years ago

    How long until Samsung buys AMD and then we have progress!

    • ronch
    • 8 years ago

    All this is happening because Bulldozer flopped, no doubt. But AMD still tells you it’s a great product for the future.

    What future? Where AMD no longer exists?

    Sorry for the sarcasm. Can’t help it.

      • chuckula
      • 8 years ago

      “The future will be better tomorrow”

        • NeelyCam
        • 8 years ago

        That’s NVidia’s. AMD’s goes “The future was better yesterday”

    • albundy
    • 8 years ago

    wow, after 12 years, they racked up enough cash to retire? that beats HP’s exec lamers that jumped ship!

    • flip-mode
    • 8 years ago

    New CEO steps in and rocks the boat, turns over stones left long unturned, breaks down fiefdoms, and demands performance where there’s been a lack of it and people say, “the ship is sinking; bankruptcy is coming; the end is neigh”. Seriously, what did you all expect? Did you expect that AMD would be able to turn around from years of hideous performance with the same people and same culture?

    The thing is that regardless of whether AMD sinks or sails from here it’s all going to look the same at first: people leaving, including executives. AMD’s old executive blood hasn’t done a damn thing lately. Time for a transfusion. My guess is that AMD is not sinking and that people are bailing because Rory is demanding performance where there has been none and shaking up the culture as well. This is a new AMD. Overtures about ARM; buying Seaweed or Seamicro… doesn’t sound like AMD has fingers in ears.

      • Kougar
      • 8 years ago

      For the CPU side of the company, sure. But to see people jumping ship from the ATI side is far more concerning.

        • shank15217
        • 8 years ago

        Naw, the most alarming thing was when Eric Demmers left and it wasn’t that alarming considering he went to Qualcomm. I expect there will be a stronger relationship between Qalcomm and AMD in the future.

      • Sam125
      • 8 years ago

      [quote<]Did you expect that AMD would be able to turn around from years of hideous performance with the same people and same culture?[/quote<] AMD as a company is already positioned to do very well from a business standpoint. Their days of competing with Intel on the CPU front may be over but that's not as relevant as it once was as CPU performance has long been "good enough". As much as people liked to blame Ruiz and Meyers, they set everything in motion for AMD be able to transform itself from a commodity processor design into a fairly well integrated company. In order to sliding off into irrelevance, long ago AMD decided that its Fusion strategy was the winning one and Intel obviously agrees; Ivy Bridge and Haswell are a clear indication that on-package integration is where it's at right now. Once done, the large semis would have a multitude of other avenues/directions they could explore.

      • Bensam123
      • 8 years ago

      I didn’t know the Phenom 2 was bad enough to be rated ‘hideous’, especially for what you paid for them.

        • just brew it!
        • 8 years ago

        Agreed. Phenom II was a decent bang for the buck, which is what AMD has historically provided even when they weren’t the performance leader. (Bulldozer launch excepted…)

        • flip-mode
        • 8 years ago

        CPU performance was not the subject.

    • Squeazle
    • 8 years ago

    If I had money, I would be all over their stock. Not that it’s a gut feeling that they’ll recover, but if they do, now is sure the time to go in for it…

    • anotherengineer
    • 8 years ago

    “Patla has apparently defected to Samsung”

    Last I checked the cold war is over and people were free to work where they want (in the free developed nations anyway)

    Patla has apparently joined Samsung, there fixed that for you Cyril 😉

      • Peldor
      • 8 years ago

      Actually it’s fairly surprising these guys don’t have non-compete agreements.

        • Johnny5
        • 8 years ago

        Aren’t those illegal? I have a vague memory of an older news post mentioning something about that.

          • just brew it!
          • 8 years ago

          Not illegal per se, but hard to enforce. You can’t forbid someone from working in their chosen field of expertise. If the agreement says they can’t work anywhere else in the semiconductor industry it wouldn’t survive a court challenge.

        • just brew it!
        • 8 years ago

        An overly broad non-compete would likely be unenforceable. So even if they do have one, as long as they don’t go someplace like Intel or nVidia they’d probably be OK.

      • ludi
      • 8 years ago

      Why do you hate dramatic effect?

    • Sargent Duck
    • 8 years ago

    Hmmmm….Think it’s time to update my resume! I’m pretty sure I can’t do any worse than these guys!

    • NeelyCam
    • 8 years ago

    This mass exodus after Rory’s CEO appointment reminds me of what Nokia went through after Stephen Elop became the CEO. As a result, Nokia became Microsoft’s b*tch…

    I wonder who AMD will answer to after all this is said and done.

      • dpaus
      • 8 years ago

      Larry Ellison

        • sschaem
        • 8 years ago

        Larry himself could buy AMD, AMD doesn’t even represent 15% of his personal net worth.

        AMD is barely worth more then a boat for the super rich, its a bargain 🙂

          • clone
          • 8 years ago

          you might be underestimating the value of AMD’s patent portfolio.

            • Silus
            • 8 years ago

            And you may want to stop overestimating AMD’s patent portfolio, since no one else is stupid / dumb enough as AMD was (when they bought ATI) to overpay for a “bleeding money” company.

      • RAMBO
      • 8 years ago

      New CEO means new politics in the company. These executives are probably running from the new management style that the new CEO has brought with him. Kind of like out with the old and in with the new. I remember a VP of Northwest Airlines told us his companies CEO left and another came in. He said the culture changed and the new CEO brought in his own “crew” and the “older” people (executives from the past CEO) were no longer with the “in” crowd. He also told us that his CEO instructed him to lay off a bunch of people, he asked who, his boss said it really didn’t matter from where and this was when he started looking for a way out. This was a speech he gave at a business convention about 8 years ago. He was a general in the Army during the Korean war, he was pushed out after almost 2 decades of being with the company. All I could say was WTF

      • Sam125
      • 8 years ago

      From a consumer standpoint, the partnership seems like a pretty good deal for Nokia. Lets face it, Nokia makes great phones but trying to support Symbian and develop an app ecosystem was a losing proposition for a long time. Abandoning Symbian probably rubs a lot of older Nokia fans the wrong way but times change and it’s pretty clear now that working with MS has really helped Nokia in modernizing their OS and user experience.

      As for AMD, I’m waiting for Trinity. 🙂

    • Dizzytaz00
    • 8 years ago

    The question I have is AMD falling / or failing that low to make me wonder if there going to survive this economy? & If worth buying Amd products?

      • Vivaldi
      • 8 years ago

      ENGLISH, MOTHERF***ER! DO YOU SPEAK IT?

      Edit: Comma!

        • Duck
        • 8 years ago

        pls a comma after English for correct grammar.

        • derFunkenstein
        • 8 years ago

        It was funny when I did it to a guy whose comment made no sense. This is perfectly understandable.

          • clone
          • 8 years ago

          William Shakespeare spelled his name 6 to 44 different ways…. a slavish adherence to establish protocol is the epitome of an unimaginative mind and is rarely at the best of times remotely funny.

            • sluggo
            • 8 years ago

            Who cares how many different ways Shakespeare spelled his name. We remember him for the brilliance, clarity, and depth of his poetry and prose, not his signature.

            English (or any other spoken language) is just like any other datacomm protocol – the quality of the communication is determined by the receiver, not the sender, and if you cannot communicate clearly, you should welcome criticism and the opportunity to re-send.

            • derFunkenstein
            • 8 years ago

            between 4 and 42 of those ways were variants of the name “Francis Bacon”.

            • Yeats
            • 8 years ago

            That’s because there were 6 to 44 different people penning plays and poems to be published under the name, “William Shakespeare”.

          • NeelyCam
          • 8 years ago

          ^This.

          Reusing old jokes rarely works.

          EDIT: My up-arrow is all screwed up. Somebody please punish me with some downthumbs

            • Bensam123
            • 8 years ago

            Ah Neely aiming for a positive vote by looking for a negative one, good play sir.

            I would disagree about reusing old jokes. Meme’s and slapstick humor would plead otherwise.

        • crabjokeman
        • 8 years ago

        CAPS LOCK, MOTHERFSCKER! Do you know how to turn it off?

        • My Johnson
        • 8 years ago

        I’m torn between giving you a thumbs up or thumbs down.

          • MadManOriginal
          • 8 years ago

          For you, I’m not torn at all – thumbs down sucka!

        • ronch
        • 8 years ago

        You (and everybody else flaming this guy) have to realize that not everybody in the world speaks your language well. Be a bit more diplomatic.

      • derFunkenstein
      • 8 years ago

      Over the weekend, Ars Technica had an article about the future of gaming consoles. AMD will be around and be producing plenty of silicon because their graphics will (allegedly) be in all three next-generation systems and (again, allegedly) their CPU tech in the PlayStation 4.

      They’ll survive.

      edit: link
      [url<]http://arstechnica.com/gaming/news/2012/04/the-x86-playstation-4-signals-a-sea-change-in-the-console-industry.ars[/url<]

        • RAMBO
        • 8 years ago

        Nooooooooooooooooooooooooooooooooooooo…

      • Dizzytaz00
      • 8 years ago

      sry that failed engish

        • Grigory
        • 8 years ago

        Unpossible!

          • flip-mode
          • 8 years ago

          No, it’s dispossible, you boob! The ignorance around here is imbelievable and unexcusable.

            • derFunkenstein
            • 8 years ago

            “Unpossible” is a Simpsons reference.

            • Grigory
            • 8 years ago

            Yep! 🙂

            • flip-mode
            • 8 years ago

            Don’t get uppity, now. You must not know that “you boob” is a He-Man reference.
            [url<]http://www.youtube.com/watch?v=XZxgYN6PqSY[/url<]

            • Meadows
            • 8 years ago

            You must know that referencing others is a South Park reference.

            • NeelyCam
            • 8 years ago

            Clever humor is a fine art – you have to have a good sense of timing and never overdo it.

            I suck at art, though.

      • just brew it!
      • 8 years ago

      CPUs rarely need warranty support from the manufacturer. It’s not like the AMD CPU you buy today will stop working in 6 months if AMD folds. I see no reason to avoid buying an AMD CPU if the price/performance is right.

    • destroy.all.monsters
    • 8 years ago

    Samsung is a much safer move – and has much better long term prospects. And I say this as someone that’s rooted for AMD for decades (and only builds AMD).

    For “dead wood” all these ex-AMD execs seem to be doing pretty well for themselves overall.

    • dpaus
    • 8 years ago

    No offense to Mr. Cheng, but maybe a new Director of Marketing isn’t such a bad idea….

      • Yeats
      • 8 years ago

      I bet Mr. Cheng’s future “adventures” won’t be nearly as exciting as he makes them out to be.

      • LocalCitizen
      • 8 years ago

      But he was Dir of Markting for graphics products.
      Does that worry anyone? ATi is the part that’s performing and profitable. If an ATi guy doesn’t see a future in AMD, what are CPU guys going thru right now?

        • paulWTAMU
        • 8 years ago

        Depressingly good point.

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