AMD: Windows tablets to hold 20% market share by 2017

Later this year, the first Windows 8-powered tablets will come out, and Microsoft will finally have a true alternative to the iPad and Android-powered devices. Judging by what AMD CEO Rory Read told Fox Business in a recent interview, though, it may take a while for Windows 8 tablets to put a dent in Google’s and Apple’s market shares. Read said he expects Windows-powered devices to have "a 20% share of the global tablet market" in five years.

That would be up from 2-3% today, Read says. Of course, today’s Windows tablets run Windows 7 and aren’t really intended as iPad competitors; rather, they tend to be chunky, heavy, business-oriented devices.

Fox Business points out that, this year, market research firm IHS iSuppli expects the iPad to hold about 61% of the market, with Android-based offerings snatching almost all of the remainder—38%. I guess that only leaves about 1% for other platforms, which kind of flies in the face of Read’s comment, but the fact remains: iOS and Android have the market almost all to themselves. It would certainly be nice to have a third, major competitor vying for supremacy.

In the handset market, research firm IDC predicts that Windows Phone will have a 19.2% share of shipments in 2016, narrowly beating iOS, which it expects to end up with an even 19% share. Android, meanwhile, is predicted to account for 52.9% of shipments.

Comments closed
    • Shouefref
    • 8 years ago

    Did those predictions take Ubuntu and WebOS into the account?

    • HighTech4US2
    • 8 years ago

    Will AMD even be relevant in 2017?

      • Unknown-Error
      • 8 years ago

      Good question!

    • Bensam123
    • 8 years ago

    Fox should never be referenced as a source… Like ever. Most of what comes out of Fox is made up and the little snippets of truth are factoids spun on their head for whatever agenda they have going on under the table.

    That said, I can make completely random market predictions too! I predict Windows tablets will grab roughly 21% of the market share by 2017. If it goes over, I win!

    • NeelyCam
    • 8 years ago

    [quote<]Read said he expects Windows-powered devices to have "a 20% share of the global tablet market" in five years.[/quote<] Why would he care? AMD is not going to have more than 1% of that.

    • gamoniac
    • 8 years ago

    Would that be 20% of total market share to-date, or 20% of tablets shipped in 2017? If it is the former, Microsoft would have to consistently ship more than 20% to reach that prediction. And that would be impressive considering 99% of the market belong to Android and iOS now.

    • albundy
    • 8 years ago

    analysts will say anything that will make them look good and keep their job. i think my fortune cookie and 8-ball have had better and more accurate predictions. its too bad WebOS isnt competing…just so there’s more than three.

    • Anarchist
    • 8 years ago

    will windows 8 tablet be able to compete at sub $300 market? I don’t think so particularly when microsoft will be charging $$$ for their OS whereas android is free.

      • eofpi
      • 8 years ago

      You’re forgetting about shovelware.

      • sschaem
      • 8 years ago

      If they can sell windows7 64bit home premium notebook for <300$ , I’m sure they can sell windows8 tablets for the same price.
      Reality, you can find netbook with 4gig ram, 250gig HD, Windows7 premium, etc.. etc.. for $249

      And MS will collect 30% of all the software sold so they can sell the OS for even cheaper.

    • holophrastic
    • 8 years ago

    I think they’re missing one very important thing. Microsoft does business far differently than apple and google. It’ll bring that difference to this market as well.

    By January 1st, there won’t be “a windows 8 tablet”. By January 1st there will be 10 windows 8 tablets by 5 different companies. Odds are that by Q2 2013, there will be 50 different windows 8 tablets by 10 different companies, each with their own marketing.

    More importantly, app shmap: how’s 30 years of existing software sound? And every emulator on the planet too.

    I think things are going to change drastically.

      • zdw
      • 8 years ago

      I’m really waiting to see if any of these will have the same battery life/weight combination of the ARM-based devices, assuming that they’re x86 based.

      Already, device makers are having trouble competing with Apple (who as the largest vendor has economies of scale) and Android (where there is no per-device licensing cost), so I tend to think that WIndows 8 tablets have an uphill battle.

    • BloodSoul
    • 8 years ago

    2017 with a 20% market share… Why is Microsoft even trying? They’ve already lost the tablet game, by the time 2017 comes around and they are doing decently (at best) Apple will already be on to their next “best-thing-ever”. Microsoft, if you aren’t going to have the balls to try something new and adventurous on your own, at least stick to what you are good at… Windows. Combining what I believe to be a failed venture with their most stable product was a terrible idea, Windows 8 PLEASE surprise me :-(.

      • MadManOriginal
      • 8 years ago

      You don’t think WP7 and Windows 8 are not ‘new and adventurous’? Maybe if you look at it from the 1000 foot view – MS making a touch-screen oriented OS – but WP7 clearly has a different UI paradigm than iOS and Android.

        • BloodSoul
        • 8 years ago

        Adventurous? I can maybe give you that. New? No way. They are hopping on to Apple’s/Google’s ideas after they have hit the mainstream.

        “Oooh, tablets are doing well for Apple now, let’s make an OS for that and combine it with our stable OS that businesses and computer enthusiasts rely on!” (2 years after the initial iPad Release).

        “Oooh, iPhones are doing well for Apple now, let’s make a phone OS that has no significant performance gains or feature benefits over iOS! I’m sure the market will shift in our favor!” (3 years after the first iPhone)

        and don’t get me started on Zune.

        My point is Microsoft had a HUGE edge at the start of its battle with Apple… higher market share, more resources, better leverage with suppliers, etc… rather than trying to outdo Apple in areas that it had already established, Microsoft should have looked ahead and set new trends.

        I hate Apple for the way they rip off their customers (Astronomical profit margins), but they have 2 things that Microsoft will never have… quality control and intelligent market manipulation.

          • MadManOriginal
          • 8 years ago

          The two quotes you made up are from the ‘1000 foot view’ that I mentioned.

            • BloodSoul
            • 8 years ago

            And when you don’t look at the big picture, you get nowhere as a big company. Farewell my friend, agree to disagree!

            • MadManOriginal
            • 8 years ago

            Make up your mind – on the one hand you are berating MS for following in Apple and Google’s footsteps, but then on the other hand you say that companies don’t get anywhere without looking at the big picture which necessitates ‘copying’ other companies as new trends and markets develop – someone wil always be first, often someone else.

        • Shouefref
        • 8 years ago

        Windows 8 is certainly adventurous.
        It’s even that adventurous that lots of people don’t even want to touch it.

      • Arag0n
      • 8 years ago

      I belive this man is crazy.. I can’t see a reason to buy ipad or android tablets for many people right now. Why buy a separate device when you can use your laptop as tablet also? It’s not like tablets remove your need for a laptop…

    • indeego
    • 8 years ago

    AMD predicts 20% for everything they can think of.

      • brute
      • 8 years ago

      % of staff remaining after a year?
      % revenue/gross margin growth?
      % return on investment?
      % improvement in FP calc?

      % increase in power usage.. ehh, i guess they nailed that

      • Shouefref
      • 8 years ago

      Maybe they swapped the word “expectation” for “prediction”.

    • jdaven
    • 8 years ago

    Oh gawd, more marketshare predictions.

      • chµck
      • 8 years ago

      +1, i hated statistics

        • Alexko
        • 8 years ago

        This is more guesswork than statistics, though.

      • smilingcrow
      • 8 years ago

      Ironically the negative reception that Windows 8 will seemingly get on the desktop might well hurt sales on tablets. Most people aren’t very computer literate so if they hear bad things about Windows 8 on the desktop it will surely have a knock on effect.

        • brute
        • 8 years ago

        most people arent raging, frothing neckbearded nerds.

        windows 8 will probably go over just fine in regular society, and life will go on

          • superjawes
          • 8 years ago

          True…I think Vista’s reception was poor, but it was also non-functional because of driver compatibilities. I think some people might not like the interface changes, but unless Windows 8 is functionally broken, most people won’t care enough to join the Win8 rage.

            • OneArmedScissor
            • 8 years ago

            [quote<]...it was also non-functional because of driver compatibilities.[/quote<] Which most negatively impacted laptops. The average person didn't have to "hear" anything from desktop users. They were seeing it with their own eyes. Windows 8 will help lower the price of ultraportable laptops and tablets. That's not the sort of thing that's going to mar public perception. :p

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