Google runs out of 16GB Nexus tablets

Google appears to have misjudged the demand for its new Nexus 7 tablet. The 16GB version is no longer being sold through the company’s online store and is instead listed as “coming soon.” Meanwhile, the 8GB model is in stock and can be ordered for $199. What gives?

“Sources close to Google” have told The Guardian that the demand for the 16GB variant far exceeded Google’s expectations. Sales of that model have reportedly been suspended until Asus, which manufactures the Nexus 7, can catch up. Google thought the 8GB model would be the more popular of the two, an estimation that doesn’t seem unreasonable given the $50 premium attached to the 16GB flavor.

Consumers are apparently willing to shell out for the extra gigabytes, perhaps because the Nexus 7 lacks easily expandable storage. There’s no memory card slot, and the lone Micro USB port doesn’t work with storage devices by default. That said, one XDA Developers forum member was able to attach the Nexus 7 to a USB hub and, with the help of the free StickMount app, run a USB keyboard, mouse, flash drive, and even a floppy drive at the same time. StickMount requires root access, which involves minimal hax0ring, according to this Liliputing guide. We may have to give it a shot with the Nexus 7 we’ve been testing. Look for a full review of Google’s 7-incher soon.

Comments closed
    • RealPjotr
    • 7 years ago

    Asus Swedish Facebook page says September launch in Sweden and *only* 16 GB model.

    • ShadowTiger
    • 7 years ago

    You can get a 32 GB low profile USB flash drive for about $25. Seems like you should be fine getting the $200 version and rooting it, I guess it depends how easily apps will be able to access files on the USB vs internal storage.

      • Namarrgon
      • 7 years ago

      If only you could get low-profile flash drives with microUSB ports and OTG support…

      As it is, you need to use a chunkier OTG adapter, and you’d still have to pull it out every time you wanted to charge it.

    • sschaem
    • 7 years ago

    edit:
    post shorten to : how do we know Google didn’t have just very few of the 16GB models in stock to begin with?

      • ludi
      • 7 years ago

      We evidently don’t know exactly how many models they had in stock, but that’s not really the issue here. Usually a company will do some market research and and then place the initial production run based on expected demand for each product at each price point. You don’t want to over-order a particular model, because then you’ll have surplus which you’ll have to discount and/or write off as a loss, which costs you money that you’ve already spent. You don’t want to under-order a particular model, because then you’ll sell out and leave behind customers who would have gladly paid you for one, which costs you money that you weren’t able to take. And in both cases, your competitors will be observing for their own benefit, and then attempting to out-compete you, which costs you money that went to somebody else.

      So regardless of how many 16GB units Google actually ordered, it appears they guessed wrong.

        • ShadowTiger
        • 7 years ago

        I don’t see what the issue is… its not like people are gonna go “its sold out… ill buy a different tablet thats more expensive or crappier instead”

        Companies always underestimate or over estimate… its statistically improbable to always measure demand exactly.

        I think its always better to underestimate demand than to have a huge inventory of products that don’t sell. This should be seen as normal… what is worth mentioning is if a company meets their predictions exactly, thats fairly rare.

    • blastdoor
    • 7 years ago

    I’m sure Google’s competitors appreciate this free market research report 🙂

    • DancinJack
    • 7 years ago

    Why is everyone so up in arms about the storage on this thing? I’m pretty sure Google knew and knows exactly what they were doing. They want you to use the Play Store, Play Music, etc for ALL YOUR MEDIA. Buy a different Android tablet if you want more on-board storage and stop complaining.

      • ludi
      • 7 years ago

      You’re right. We should shut up and buy what our corporate masters tell us to buy.

        • DancinJack
        • 7 years ago

        derp.

          • ludi
          • 7 years ago

          🙂

        • torquer
        • 7 years ago

        Yeah, since the Nexus 7 is the *only* tablet available. Why isn’t anyone giving me any options in the tablet market?!

        I mean except for Acer, Asus, Samsung, Apple, Amazon, etc

        I mean, why don’t I have any options in the 7″ tablet market?!

        I mean except for Acer, Amazon, Samsung, and Google

        Dude’s point is valid, except he should have mentioned the price. If you want a tablet at this price point that does everything you want it to do, keep wanting. They are able to hit this price point because they are looking to make money back on content. Larger tablets have the profit built into the hardware (generally speaking). If they can’t make a buck off of you one way or the other they aren’t going to make it.

        Of course you’re welcome to build one yourself.

        • derFunkenstein
        • 7 years ago

        That is so not what he’s saying. He’s saying vote with your wallet and buy a different tablet. There are plenty of 7″ devices with micro SD slots. They’re all inferior in every way except maybe a rear-facing camera, but they have micro SD slots.

        • kc77
        • 7 years ago

        One would think that setting up a local server would be far better than having more local storage on the device.

        Media (movie or music) far outsrips 8GB, 16GB or even 32GB SD cards. My music collection is easily over 120GB and my movies…… 5TB. There is no SD card to accommodate that. While my collection might be above normal I know there are HTPC collections double and even triple my amount. What do you do for that? Carry a bag of SD Micro cards?

        What most manufacturers think you would do (and they are [b<]not[/b<] wrong on this) is to use one of the MANY cloud services that exist and if you are smart enough you can even create your own at a cost far below that of Micro SD cards and even what can be had via cloud services. It's not about being forced to buy anything because either you already have or you just don't need to.

      • gerryg
      • 7 years ago

      Storage also limits how many apps, how large caches are, etc. It also limits your ability to do anything when you don’t have wireless internet. I have an iPad (Christmas present) 16GB and it doesn’t hold nearly enough. I’m always deleting apps, podcasts, etc. Some apps out there are huge, especially games. Related, the Maps app for iOS doesn’t hold near enough data in the cache to be useful when, say, going camping, fishing, or long road trips. Wi-Fi is always dicey anyway – at many businesses and restaurants there are too many people and not enough ports and bandwidth. Skimping on storage should be a crime, especially when you can get a 32GB USB drive or SD card for under $20, and the wholesale price is probably half that. Tablet and phone makers that realize people need that storage and don’t charge and arm and a leg for it will get loyal customers.

        • notuptome2004
        • 7 years ago

        it is called Dropbox or GoogleDrive and takes out some of the hassle of the low storage on the device .

          • ludi
          • 7 years ago

          Why would I want to leave a running record of my file management for Google to datamine?

          Second, did you note the multiple scenarios he described where WiFi is either choked or out-of-range?

            • notuptome2004
            • 7 years ago

            And i know of maby 20+ more places business in my town my small town that have Free Wifi every place ya go has Wifi now days Free so you know i think Wifi issue is not much applicable here unless your out int he middle of nowhere also i know 1 place i went to that had crappy connection yet while ther was maby 15 tweens on Wifi using ther laptops i was abkle to geta good 7mbps on my chromebook and phone so a Mute point

            • ludi
            • 7 years ago

            You’re right. Everyone is exactly like you. They live their entire lives within a narrow little circle of Nurbana and never go camping, take a cross-country roadtrip, or fly on airplanes. Why don’t they see things the way you do?

      • Hawkins
      • 7 years ago

      Because I can’t always stream it when travelling.
      Can’t stream on a plane.
      Can’t stream effectively using a metered 3G connection
      Can’t stream if there just doesn’t happen to be internet around.

      Not everyone lives in an ultra-modern city with unlimited LTE. And some who do live in an ultra-modern area sometimes have to travel to places with less infrastructure. Hell, sometimes I get dropped down to EDGE speeds.

        • notuptome2004
        • 7 years ago

        The Nexus 7 is Wifi only ther is no 3G or LTE variant dunno what your thinking

          • lilbuddhaman
          • 7 years ago

          ::whoosh::
          There goes his point.

        • kc77
        • 7 years ago

        [quote<]Can't stream on a plane.[/quote<] Are you stuck on the plane? If not 8GB or 16GB is enough to watch 1 BR quality movie or at least 8 DVD quality movies. [quote<]Can't stream effectively using a metered 3G connection[/quote<] Yeah you can. I do it every day. I'm on a plan 1 step up above the minimum and I'm on AT&T. [quote<] Can't stream if there just doesn't happen to be internet around.[/quote<] If you can make a cell phone call then there's internet around. [quote<] Not everyone lives in an ultra-modern city with unlimited LTE.[/quote<] I don't even have access to LTE and have no problems whatsoever. Chances are if I'm on a plane it's for work and I A) have wifi I can purchase or B) I'm going to a place that has Wifi or at the bare minimum cell phone service. [quote<]Hell, sometimes I get dropped down to EDGE speeds.[/quote<] I havent seen Edge speeds in forever. If that happens that regularly then change carriers.

          • derFunkenstein
          • 7 years ago

          I work in a rural area, so every day I go to work and get EDGE speeds on T-Mobile. A co-worker on AT&T gets the same. Another guy I know on Verizon gets CDMA 1x, no EVDO (he has an iPhone but I have to think nobody gets LTE there, either). So it’s just a matter of an under-served town. People who live in cities forget there are other parts of America.

            • kc77
            • 7 years ago

            I would guess that cell phone service isn’t the only service that you have problems with. I would imagine getting even broadband wouldn’t be too easy. What I’m saying here is that even if there was a 32GB model you would probably still struggle because that’s unlikely to hold all of your content anyway. It’s a larger problem then just this device.

            • derFunkenstein
            • 7 years ago

            I don’t really want to hold all of my content. Just the good stuff.

            (and we have DSL or cable for broadband, a bit of a duopoly and prices kind of reflect that)

      • Namarrgon
      • 7 years ago

      Doesn’t help us in AU et al, where there’s no Play Music or unlimited data.

    • Chrispy_
    • 7 years ago

    Was the decision to omit a card slot Google’s attempt to curb sideloading piracy?

    If so, it seems like a very weak solution that causes way more problems than it solves. Honestly, the lack of SD slot means I have zero interest in this device, but I am still curious as to why it doesn’t have one.

      • notuptome2004
      • 7 years ago

      No it was not to stop that cause you can still load stuff via Pc from plugging it in the usb port. they did it to keep that small cut down on price haveing an SD card means nothing because you can upload stuff to Dropbox and or other services most users could care less about SD card slot when you got those services and heck for $200 price tag w you get what you pay for

      Add to the fact the Tablet is a quad core Tegra 3 with 12core GPU and 1gb of ram you wont find any other at that price tag with that much power and Andriod jelly bean

        • derFunkenstein
        • 7 years ago

        well right now you won’t find anything else at all with JB, and I expect Tegra 2 tablets to run JB well if they get it.

        • Chrispy_
        • 7 years ago

        Things that rely on SD cards generally don’t have connectivity to Dropbox or other online services. The SD card slot isn’t for the computer or tablet, it’s for the myriad of devices that use them.

        Granted, the specs are good for the money, but an SDcard slot and the silicon to go with it must be mere cents, whilst teardowns and BOM lists for the Nexus show Asus making decent margins on these things even if they’re not subsidised by Google in any way.

      • Bensam123
      • 7 years ago

      This storage thing is just all about product segmentation. If someone can just pop in a 64GB SD card, it sorta makes your higher end models worthless, unless they have some other feature besides storage (which these don’t).

    • End User
    • 7 years ago

    I’m glad to see that TR will be posting a review.

    My 16GB is in Windsor Ontario as I type this. Delivery tomorrow.

    • derFunkenstein
    • 7 years ago

    OK guys, when this becomes available again, the 1280×800 at 7″ is awesome for reading. Makes my Kindle Fire look like reading an Etch-a-Sketch.

      • willmore
      • 7 years ago

      Agreed. I was all hot for this when it was thought it would just be a repackaged 370T (with camera, 32G, uSD slot). But, when it became clear the camera and the uSD slot were gone and that the memory would max at 16G, well, that took all the shine off of it.

      At this point, yeah, I could wait to see if ASUS decides to release somethign more like the 370T, but I might as well just wait for 28nm processores based off of som Qualcom core or an A15 implementation on that process.

      For fun, go to iFixit and take a look at the teardown of the Nexus Tablet. Take a look at the top/center of the logic board. See that hole in it? See the row of solder pads next to it labeled CON3? That’s where the camera would have gone. I’m not as sure about the uSD card, but J1 looks like a good candidate though it may be some JTAG like connection as easily.

      [url<]http://http://guide-images.ifixit.net/igi/cXraFOHXUWIItNnO.huge[/url<] [url<]http://http://guide-images.ifixit.net/igi/YhgLGwfpsG2N3IEM.huge[/url<] Edit: [img] tags didn't work, changed to url.

        • derFunkenstein
        • 7 years ago

        Actually, I mean, I really like the tablet. The higher resolution compared to the Kindle Fire is really noticeable. It’s more or less 1/3 higher DPI.

        16GB is more than I’ll fill up because I don’t want to carry all of my media with me at all times. I keep around 3GB of music – the good music in my collection – and a good assortment of apps on it. The SD card is just not missed by me. I could have probably gone with the 8GB version (I have a bit more than 9GB free still) but I wanted to future-proof it.

    • swaaye
    • 7 years ago

    I _really_ wish these had a micro SD slot. I would buy one in a blink to replace my Nook Color. I suppose instead I will await coming Cortex A15 devices.

      • notuptome2004
      • 7 years ago

      umm well despite no SD card slot you can use drop box or plug it in to your computer to sideload apps also this things puts your nook tablet to shame in performance and hardware specs by big leaps including software

      • derFunkenstein
      • 7 years ago

      Just about anything will put the Nook Color to shame, particularly if you’re running CM9 with all of its non-hardware-acceleration.

        • swaaye
        • 7 years ago

        I’m mostly hoping the A15 can chew up PDFs better than the A9 CPUs. I have experimented with quite a few devices with A9 and Tegra 2 and PDFs aren’t really that much faster than the NC’s A8.

        I run CM7 on the NC. CM9 is ridiculous indeed, but you gotta hand it to the guys who tirelessly try to make it better.

          • derFunkenstein
          • 7 years ago

          Well the Tegra 3 isn’t going to do any better, since it’s still an A9 derivative.

          I definitely appreciate the guys that work to make Cyanogenmod better. My Kindle ran CM9 up until I sold it, and I sold it with CM9 installed to a very enthusiastic recipient. And that money went toward the Nexus. 😀

    • ludi
    • 7 years ago

    “Sales of the model with the minimum useful amount of onboard storage have significantly exceeded our expectations.”

    Oh, really?

    They should have done 16GB and 32GB from Day 1. These are, after all, media consumption devices, and a cache of digital photos or a single movie can blow away a GB without too much effort.

      • pcgeek86
      • 7 years ago

      Agreed, the lack of a 32GB option is terrible. I would have been more than happy to pay $299 for a 32GB Nexus 7. Or, they could have simply added a SD card slot …

      • brucethemoose
      • 7 years ago

      No, they should’ve had an SD card slot from day 1.

        • NeelyCam
        • 7 years ago

        It’s easier to overcharge for large-memory versions when customers have no other options for memory upgrades

          • derFunkenstein
          • 7 years ago

          Here’s the deal though: I’d probably have just sprung for the high-capacity version then, too. Benchmarks show over and over that on-board NAND performs better than all but the highest-end SD cards, which carry a price premium or are hard to find.

            • Bensam123
            • 7 years ago

            Yeah? You use the SD for storage and not a time sensitive cache to your nuclear launch codes.

            • derFunkenstein
            • 7 years ago

            If I wanted something that was set to self-destruct at the first sign of being replaced, I’d have bought an iPad.

            • Bensam123
            • 7 years ago

            Not sure how that’s relevant. I was stating that you don’t need a uber fast auxiliary storage. It most definitely could be faster using on board, but most people would rather pay $30 for 64GB on Amazon, then pay $200 for more welded on storage.

            • derFunkenstein
            • 7 years ago

            When you said time-sensitive, i was thinking that it needed to expire. I tried to make a joke and failed miserably. Not the first time, won’t be the last. If you want to be funny you have to be willing to be unfunny a lot.

            • NeelyCam
            • 7 years ago

            That’s how comedians learn. Open-mic and brutal audience feedback

      • alphacheez
      • 7 years ago

      My wife bought an iPad this past week and wanted the 32 GB version; I think Google misjudged the demand for storage in their race to the lowest price possible. Obviously others are still buying these in great numbers, but relying on the cloud for media storage with a wifi-only device won’t cut it for many people.

      • XDravond
      • 7 years ago

      I really wonder about this, sure memory chips might cost but really… If I install a few apps/games (guessing i would in a year become 20GB+) add most of my music (~50GB), my better pictures (+20GB) and much of my movie collection (legal files in SD +100GB) it would without any problem go far north of 100GB…
      So why do they not make higher capacity tablets?

      (tablets are supposed to be media CONSUMPTION devices…)

      And NO I do not want to stream my stuff over shitty connection and pay for it….

        • BobbinThreadbare
        • 7 years ago

        The nexus doesn’t have 3G or LTE. It’s designed to stream stuff over a local wireless connection.

        It’s not designed to hold a an entire music collection.

          • XDravond
          • 7 years ago

          Yes I know this but it’s a such a great product if it only had at least a sd card reader…because streaming still means I need to rely on network and a remote computer working
          Plus it’s kinda hard streaming stuff on your hour long trip to/from work in local traffic… but for what Nexus 7 is it’s pretty great

            • BobbinThreadbare
            • 7 years ago

            Agreed, don’t know why they didn’t put a SD card reader on there.

            • Mentawl
            • 7 years ago

            Because everything’s meant to come from your Google drive! Local storage, pah, they can’t scrape that for advertising and financial gain!

        • DancinJack
        • 7 years ago

        I think you’re looking for a product called a laptop computer.

          • XDravond
          • 7 years ago

          Nope I want it thinner with touch screen and size of 10″ or so with (preferably) full HD res and ridiculous long battery time in a light package… Laptops (+13″) is to clumsy to pull out on your way to work and not perfect to use for surfing on the move/lying down in a bed etc… (I found the tablets I tried quite good at these point but not perfect much due to storage space..) 🙂

          (I guess I’m bitten by the advertiser bug and fallen for the “tablets have a use” mantra 😀 )

            • DancinJack
            • 7 years ago

            Your post above though says you’d want ~200GB on a tablet. You can’t expect a price to be worthwhile with that much storage at this point.

            Have you seen this?

            [url<]http://eee.asus.com/en/eeepad/transformer-infinity/features/[/url<]

            • BobbinThreadbare
            • 7 years ago

            You could with a mechanical harddrive.

            • DancinJack
            • 7 years ago

            It’d be thicker, use more power, and be much, much slower. I’m not willing to compromise that much. I’m betting neither are XDravond and many others.

            • BobbinThreadbare
            • 7 years ago

            The size of harddrive they put in iPods would surely fit in a tablet form without making it so thick as to be unpleasant, it doesn’t use that much power, and you could still have the OS and apps on flash so you wouldn’t even notice the speed difference (if there is one, my experience with cell phones is that they use pretty slow flash).

            • ludi
            • 7 years ago

            Didn’t those iPods have notable HDD failure problems?

            Anything rotating in a mobile device form-factor is probably going to get shocked a fair bit more than in a laptop. The laptop form factor discourages table-top skating or the inevitable bed-toss, unless sleeping in a sleeve or backtop (which also parks the disk heads). Not so much with small, light devices that tend to operate always-on.

            • XDravond
            • 7 years ago

            Yes the overhead some manufactures take out on higher capacatiy makes it a no-go due to price but since like SSDs have fallen quite good in price over the last years but we still have an average max of 32GB (some due to OS related things) and sometimes 64GB but not anything north of that, thankfully there’s card readers…
            SO I do understand that the price would perhaps have to be ridiculous on a +100GB onboard storage tablet… But it’s been the same storage space in years (2 or so 😉 )why have only CPU/GPU been evolving so much but not storage?

            and the Asus TF I is very interesting and been close to buying it, but then theres W8 with maybe decent pen input (I like to draw and having a digital&portable solution would be awesome)

            Still why are they keep on pushing high end spec’ed phones with low end amount of storage space?.. (yea yea stupid people thinking 16GB will be plenty and additional 16GB for +$50-100 isn’t worth it…)

            • David
            • 7 years ago

            16gb isn’t a lot, but it is plenty. At least for this generation.

            I had constant capacity issues on my 8gb Droid, butI haven’t had any on my 16gb Galaxy Nexus. Sure, I could quickly run out of space if I tried to copy my PC to it; but I don’t need or even want my entire music and movie collection on the go, and most apps are tiny and too worthless to keep around for long.

            I’d like expandable storage or more size options, but it’s really a minor thing.

      • torquer
      • 7 years ago

      Would you pay $299 for it? If so (and a few million people agree with you), they might come out with a 32GB option.

      • shank15217
      • 7 years ago

      Naw, I kinda like that I can buy a tablet that’s has half the memory and half the price with twice the processing power of ipad2. I watch netflix, read pdfs and browse the web, this is a price I can deal with, pure android doesnt’ hurt either.

    • Omniman
    • 7 years ago

    Good thing I got mine when I did!

      • mcnabney
      • 7 years ago

      Mine died within a few hours 🙁 The replacement is on the way.

    • derTorbs
    • 7 years ago

    Kudos to Google, cant wait to tee the actual sales figures

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