Apple’s share of tablet market increases, Android holds steady

Although Apple’s latest quarterly fiscal results failed to meet Wall Street expectations, the company is still in a dominant position. Nowhere is that more evident than in the tablet market. According to Strategy Analytics, Apple commands 68% of the tablet pie, up from 62% one year ago. That gain hasn’t come at the expense of Android tablets, which have the same 29% share they did a year ago. Instead, the percentage of Microsoft and “other” tablets has fallen.

Strategy Analytics’ numbers show Microsoft with just 1% of the tablet market, a figure that’s sure to increase once Windows 8 devices hit shelves this fall. It will be interesting to see whether the Metro-infused OS shifts market share away from Android, iOS, or both. The folks charged with tracking such things will have to figure out how many of the incoming Win8 notebook/tablet hybrids deserve to be counted with the more obvious tablet contenders.

Overall, the tablet market continues to experience rapid growth. iPad shipments went up by 83% year-over-year, and Android-based tablets enjoyed a 66% increase. Those Android shipments don’t include Google’s new Nexus 7, which seems likely to carve out a sizable chunk of the market due to its $199 starting price. The similarly inexpensive Kindle Fire made up over half of the Android tablet market earlier this year. Already, demand for the pricier 16GB version of the Nexus 7 has exceeded Google’s expectations. Thanks to TechCrunch for the heads up on the Strategy Analyics numbers.

Comments closed
    • link626
    • 7 years ago

    asus needs a lower priced tablet.

    they’re pricing themselves out of the market. Asus’ share must be peanuts.

      • Beelzebubba9
      • 7 years ago

      …you realize that the Nexus 7 is an Asus tablet right?

      • dashbarron
      • 7 years ago

      Or just discount the price of older model tablets instead of charging an arm and a leg for them still.

    • Geistbar
    • 7 years ago

    I wonder if they’ll ever get ruled to be a monopoly and regulated as such. Apple vs. Android is shaping up to be a repeat of Microsoft vs. Apple for desktops, just Apple isn’t having a repeat performance.

      • khands
      • 7 years ago

      They have to do evil things with their monopoly in order to get blown to chunks.

        • Silus
        • 7 years ago

        You mean like suing based on software patents of “swipe to unlock” ? Or black rectangles with buttons ? And not wanting to settle just ban the competitors products ? Among all the other shenanigans…
        Fortunately for Apple, and this is especially true in the US, the way patents are granted is by means of asking a monkey to stamp a paper (which is what the USPO does)

        • blastdoor
        • 7 years ago

        They would also need to have a monopoly. 70% is big, no doubt. But it’s a far cry from the market share that Microsoft has in PC operating systems. It’s also less than intel’s share of PC CPUs.

        Imagine how happy AMD would be if it had 30% of the x86 business!

    • DancinJack
    • 7 years ago

    Has Google or any other firm released any sales figures on the Nexus 7 as of yet?

      • codedivine
      • 7 years ago

      None that I am aware of.

      As a sidenote, I am wondering if the Nexus 7 sales are directly attributed to Google (i.e. show up on Google’s quarterly sales numbers) or are sales for Asus?

        • DancinJack
        • 7 years ago

        I’m going to venture a guess and say Google pays Asus to manufacture them and then they show up on Google’s bottom line. At least, I don’t think you can buy one from Asus can you?

          • BobbinThreadbare
          • 7 years ago

          I think that’s how it works. The exact same setup for Apple laptops.

            • Corrado
            • 7 years ago

            Yeah, iPad sales are not attributed to Foxconn.

            • derFunkenstein
            • 7 years ago

            Yet somehow the worker deaths are, I don’t get it.

    • derFunkenstein
    • 7 years ago

    What else is there? Or was, I suppose. Are they counting non-Android e-ink devices like the Nook and Kindles?

      • BobbinThreadbare
      • 7 years ago

      WebOS, Blackberry Playbooks, old Windows based tablets.

      Maybe a few custom Linux tablets here and there?

        • derFunkenstein
        • 7 years ago

        Yeah, I guess I forgot about HP Touchpads and Playbooks. Good point.

          • LocalCitizen
          • 7 years ago

          looks like you are not the only one forgetting Playbooks

            • derFunkenstein
            • 7 years ago

            nice. +1

      • Voldenuit
      • 7 years ago

      [quote<]What else is there? [/quote<] Windows 8 tablets aren't even out yet, and already they are losing market share? :p

        • jdaven
        • 7 years ago

        Windows 7 was/is installed on a few tablets (remember the ill fated HP Slate that never was). I also bet that some industrious Chinese small businesses but Windows Mobile 7.5 Mango on a tablet form factor against the guidance of MS.

          • MadManOriginal
          • 7 years ago

          There was the Slate 500 (which I think grew out of the Slate MS showed) and the current Slate 2, so ‘is’ would be correct.

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