Metro is now ‘Modern UI style’

Talk about an unfortunate name change. Last week, we learned that Microsoft was in the process of deprecating its Metro brand, possibly because of a trademark issue. Now, as The Verge reports, Microsoft has revealed its new name for Windows 8’s and Windows Phone’s tile-based, typography-infused user interface:

It’s "Modern UI Style."

You can see the evidence for yourself on Microsoft’s MSDN blogs, where an entry posted yesterday morning is entitled, "Data Structures class using Windows 8 Modern UI design." The Verge also tracked down an event listing on Microsoft’s World Wide Events site that makes heavy use of the new "Modern UI Style" name. For example:

Windows 8 marks the next step in the evolution of the Modern UI design style. Through the bold use of color, typography, and motion, Modern UI design style represents a fresh approach to the user experience. In this talk, you’ll learn the design principles behind Modern UI and get insights into how to apply these principles to your own apps.

I don’t think Microsoft could possibly have picked anything more generic. "Metro" was short, catchy, and already established. The new trademark seems like it could refer to anything—provided the reader knows what "UI" means, that is, which isn’t guaranteed. Oh well. I suppose we’ll just have to get used to this one.

Comments closed
    • ronch
    • 7 years ago

    Whatever.

      • cynan
      • 7 years ago

      I sort of agree. What did “metro” have to do with an OS user interface anyway? Was it metro as in metropolitan? Metro as in the term some call subway systems? Metrosexual?

      I think “Panes” or “Panels” as in those found in actual windows would have made much more sense as someone has already stated here. Or if they wanted something a bit more creative sounding, then perhaps “Windows Collage”

    • Alexko
    • 7 years ago

    This is almost as bad as “The New iPad”.

      • Meadows
      • 7 years ago

      Not “almost”. This is every bit as bad.

    • stmok
    • 7 years ago

    Why don’t they just call it [b<]Windows Tiles[/b<] ? ...Change their developer documentation to WTI => Windows Tiles Interface.

      • khands
      • 7 years ago

      Windows Panes would be better, both for the name tie in and for the homonym.

        • mark84
        • 7 years ago

        Haha, Windows Panes was the first thing I thought of too. Missed opportunity…

    • killadark
    • 7 years ago

    Ahh just reading the comments some time makes me smile in techreport people just come up with so many sarcastic jokes or just straight to the face insults
    Not complaining 😉

    • moresmarterthanspock
    • 7 years ago

    Windows 9, Microsoft will bring back the c:\ prompt, with a modern kernel of course. 🙂 True computer geeks will feel right at home.

      • Krogoth
      • 7 years ago

      You realize that it is still all there in Windows 8. It just requires a few more mouse click.

      The only people belly-aching over is are drama-queens that hate change no matter how trivial it is.

        • streagle27
        • 7 years ago

        Tell your bosses at MS that they are about to have the biggest failure on their hands since Vista.

        I bet you said the same thing when people complained about ‘too many mouse clicks’ when there were start menu’s on cell phones.

        You should be forced to use Metro on a 24in touch screen for 8 hours a day.

        But then I would guess you’d complain after just 8 minutes, and call it torture.

          • khands
          • 7 years ago

          I would say since WindowsME except that this will probably find a home on tablets and convertible PCs.

        • rrr
        • 7 years ago

        So you are belly-aching over them. What does that make you, Mr Progressive?

    • BIF
    • 7 years ago

    I installed “w8″ today. This abbreviation is very aptly made.

    Metro hurts my hands from moving the mouse to all those corners on a big 27” screen. I have already switched to a trackball years ago to avoid repetitive motion injury. Now Microsoft is trying to give me carpal tunnel syndrome!

    Very disappointed. For health reasons alone, MS should retain the desktop and also bring back the start button.

      • streagle27
      • 7 years ago

      I can see the lawsuits pouring in from people who are ‘forced’ to take disability and are no longer “able” to work as a result of using ‘Metro/ Modern UI’ which cause them Repetitive Motion Syndrome injuries.

      People who complain about “A few extra mouse clicks’ and sore arms from swiping their touch screens all day are going to have a field day, as are the lawyers who represent them.

      Users will then be told by MS brainiacs to have their touch screens installed horizontally right on their desks. The replies will include words such as “I won’t have any space for paperwork on my desk”, “You’re stupid”.. and classics such as “I want my mouse and keyboard back”, “where is my ‘old’ Windows” (XP or 7), and “get rid of this $hit Windows 8”.

      Yeah, it will be classic.

      As we all know, mice and keyboards are NOT obsolete on a DESKTOP operating system.

      Swiping, however, is EXTREMELY efficient on a TABLET or PHONE BASED operating system.

      The two hardware environments are just plain different and have different requirements for an optimized “user experience”.

      We will NEVER see people “swiping” on desktop sized and upright mounted touch screen monitor for 5-8 hours a day, just as Microsoft SHOULD HAVE already learned that putting a standard Start Menu on a tiny phone screen or tablet forces the user to work too hard to access their apps and data. Now HERE is where there would be (and have been!) too many “mouse clicks”! And we all know how THAT turned out.

      I don’t know who’s ‘vision’ they are following with Metro/ Modern UI being FORCE-FED to their own DESKTOP -CUSTOMERS-, but it seems to me that guy is blind and needs some serious time off.

      The customer may not “always” be right, but when they complain like hell when what they have is impractical and results in a serious lack of productivity, then they ARE right.

        • Chrispy_
        • 7 years ago

        Whoa, ten edits.

    • albundy
    • 7 years ago

    note to self…send company wide email asking for input on new UI name. Common sense, no? i would have called it Bland UI.

    • Krogoth
    • 7 years ago

    What is so difficult to understand?

    Metro is model after Android and iOS as much as legally possible.

    Mainstream crowd is all into the touchscreen friendly UIs along with home screen + “titles” to access their information.

    Blame the popularly of tablets and smartphones not Microsoft on this one. The mainstream crowd isn’t into traditional desktops anymore.

    Metro, Android and iOS schema are next-generation GUI whatever you like it or not.

    That’s why Microsoft marketing drones are spinning metro into “Modern UI”.

    Edit: This is just history repeating itself. I remember the same crap going on when Windows 95 forced the GUI as the default interface. At the time, the world was used to working with a CLI.

      • Chrispy_
      • 7 years ago

      Huh? Metro is nothing like iOS and Android.

      Pick up any current iWhatever or Android phone and you have a desktop full of static icons that you use to launch applications. That’s about as next-generation as Windows95.

      Some widgets behave in the same way as Gadgets did, but that’s still the traditional desktop model.

      The ONLY place we’ve seen Metro before W8 is Windows Phone, and that’s a phenomenal success around the world, as proven by empirical data I gathered from [i<]Steve Balmer's distorted imagination[/i<].

        • willmore
        • 7 years ago

        Have you seen JellyBean? Active widgits, etc. Oh, don’t forget the ‘cards’. Android is moving in this direction–but it at least lets you control how much in that direction it goes–which is what really matters.

        • FubbHead
        • 7 years ago

        Uh. AFAIK, Xbox 360 had it before Windows Phone.

    • paulpod
    • 7 years ago

    I guess it’s Modern as in “Mid-century Modern” (like the furniture from the 1950’s/60’s).

    Seriously, they really can’t even call it “Windows 8”. They should call it “Window 8″ or be sued for false advertising.

    How can they possibly think a user wants a stupid weather status program to take up their entire 27” monitor? (Or even 1/3 of it.) How can they possibly think a user wants to lose sight of their running desktop programs (videos playing, etc) when they need to start another program? How can they possibly think a user wants to waste time organizing a start menu and task bar when the “recently executed” list in the old start menu works perfectly.

    The whole new UI is inside out. (Maybe it popped in from a parallel/inverted universe.) Metro “apps” are EXACTLY the kind of thing that should run inside windows on the existing desktop. And those windows should be sizeable with full scaling to mitigate the INSANE waste of real estate. And while they are at it, Metro apps running inside windows on the desktop should revert to hover based tool tips and context mouse click so we can easily figure out how to use them.

    Of course this is all a ploy to direct all new software development to a platform that gives them a “cut”. Windows 9 will almost certainly drop the desktop completely and force users who want a desktop to buy Windows server products.

      • BobbinThreadbare
      • 7 years ago

      “Windows 9 will almost certainly drop the desktop completely and force users who want a desktop to buy Windows server products.”

      Or move the market onto the desktop.

    • Jakubgt
    • 7 years ago

    Call it whatever you want, it’s still a pile of poop

      • Shouefref
      • 7 years ago

      You’re wrong. Its Modern UI Style poop. You shouldn’t call that just “poop”. How could you?

    • Imperor
    • 7 years ago

    With all the Metro-flaming going around it might be a wise move to shift the focus from this particular!
    It is kind of ridiculous though, how someone can copyright a word that has been used for a lot of things for a long time… Or can the various subway companies calling their service “Metro” sue the German firm for infringement as well? If a car manufacturer copyrighted the word “car”, would all others have to refer to their product as “Automobile”? Until someone copyrights that as well… Where is it going to end?

    • Grigory
    • 7 years ago

    If that’s modern then I’ll take traditional. Thanks.

    • HisDivineOrder
    • 7 years ago

    “Modern UI” implies that the current UI is the “traditional” UI. Meaning, the one that will go away as people get used to the modern UI. Once people stop complaining about it, that modern UI will become the only UI.

    So I guess MS just confirmed what we all suspected. They’ve completely lost their minds.

    • flip-mode
    • 7 years ago

    I prefer “Generic New Interface Name”, or “Window GUI 8”, or “Windows 8 GUI”, or “8th Gen GUI”.

    But above all of those, I prefer “Metro”.

    • Xenolith
    • 7 years ago

    Modern isn’t an official name either. People can still use Metro, Microsoft just doesn’t hold a trademark or copyright… so they can’t use it any official capacity.

    • GTVic
    • 7 years ago

    I think they mean it to be just [b<]Modern UI[/b<] In the blog they use 'Modern UI design', 'Modern UI-Style Apps', etc. If they were serious about this being a trademark or brand then they should be more consistent about how it is used.

      • watkinsaj
      • 7 years ago

      I agree. It is not the first time they have used this sort of name – it reminds me of ‘Windows NT’, New Technology.

        • Mithent
        • 7 years ago

        Although that is a backronym – originally it came from Windows on the N-Ten (the Intel i860, the initial target processor).

    • ULYXX
    • 7 years ago

    Modern UI style…. ?

    [url<]http://rlv.zcache.com/are_you_kidding_me_rage_face_meme_poster-r3726a85aa584458cad9751d80824bbf6_jih_400.jpg?bg=0xffffff[/url<]

    • Tristan
    • 7 years ago

    Let they call it Retro. They said that with Win 8 return to their roots.

    • rae
    • 7 years ago

    They should have renamed it as “Metra” and claimed all preceding text had typos.

      • yogibbear
      • 7 years ago

      Totem? (they used a touch panel to type ‘Totem’ and it came out as ‘Metro’….)

    • odizzido
    • 7 years ago

    ….you know, if MS was just some guy making an OS himself I would be perfectly okay with this name. But MS has a team of people to come up with good names and such. As their job. They get paid to do only this……and this is what they come up with? really?

      • End User
      • 7 years ago

      [quote<]But MS has a team of people to come up with good names and such.[/quote<] Such as Bob?

      • Xenolith
      • 7 years ago

      Why does the UI need a name? Does the OS X UI have a name?

        • BloodSoul
        • 7 years ago

        The typical (note I say typical) OS X user can’t differentiate between an OS and an UI… so it doesn’t really need one. Also, naming conventions are generally born about through change. Since there is a new UI, a name needs to be present to differentiate between the old UI so that salesmen can hook consumers with something new and catchy. Metro would have done decently, but this newer naming is not accessible to the average consumer.

        Microsoft should take a lesson from Apple here, I constantly hear people that have no understanding of screen resolution talk about “Retina” displays. Anatomically they probably don’t even know what a retina is, yet the word is catchy/short/relevant and signifies a means of tangible superiority over non-retina products… so it sticks and sells itself.

        • Game_boy
        • 7 years ago

        Aqua

          • BloodSoul
          • 7 years ago

          Would actually work… why aren’t you working for Microsoft? They could use functional brains like yours :-).

            • SonicSilicon
            • 7 years ago

            Aqua is the UI name in Mac OS X.
            [url<]https://en.wikipedia.org/wiki/Aqua_%28user_interface%29[/url<]

    • Neutronbeam
    • 7 years ago

    AKA “Modern UGly Style”

    • sweatshopking
    • 7 years ago

    MS makes me shake my head. seriously. if it was me, i would have just let the metro trial go to court.

    • Shouefref
    • 7 years ago

    “Modern UI Style.” is a slogan, not a name.
    They want us to think that Metro is modern and that the rest is old fashioned.
    Given the amount of money MS has for it’s publicity campaign, they will push that idea into people’s minds by brute force.

    • yogibbear
    • 7 years ago

    ALL they had to do was come up with some other lame word that is used for other things like… “Urban”… Windows 8 marks the next step in the evolution of the Urban style. Through the bold use of color, typography, and motion, Urban design style represents a fresh approach to the user experience. In this talk, you’ll learn the design principles behind Urban and get insights into how to apply these principles to your own apps….

    NAILED IT.

    Actually… now that I think about it… How the hell could you trademark “Metro” and get into a trademark issue considering it’s a term already in the common language these days as an abbreviation of metropolitan?

    Also can we now refer to this as Metro UI or MUI for short just to piss them off?

    • Vulk
    • 7 years ago

    Good this way when they abandon Metro on the desktop they can keep the UI moniker and go to something useful… and modern.

    • ludi
    • 7 years ago

    Buttercup: We’ll never succeed. We may as well die here.

    Westley: No, no. We have already succeeded. I mean, what are the three terrors of the Fire Swamp? One, the flame spurt – no problem. There’s a popping sound preceding each; we can avoid that. Two, the lightning sand, which you were clever enough to discover what that looks like, so in the future we can avoid that too.

    Buttercup: Westley, what about the M.U.I.S.’s?

    Westley: Modern UI Style? I don’t think it exists.

    M.U.I.S.: REEEAAARRRRGGHHH!

      • Yeats
      • 7 years ago

      That was just excellent.

    • chuckula
    • 7 years ago

    “Modern”: Sure, just like Windows 1.0 was “Modern” at one point.

    • Chrispy_
    • 7 years ago

    Sometimes I wonder if Microsoft is just a front for a company that actually found a million monkeys and a million typwriters.

      • MadManOriginal
      • 7 years ago

      I don’t know about a million, but they certainly have at least one – Ballmer.

        • derFunkenstein
        • 7 years ago

        Ah, yes, I’ll take “Steve Ballmer or Ric Flair” for $800, Alex.

        “DEVELOPERS! DEVELOPERS! WHOO!!! DEVELOPERS!”

          • dmjifn
          • 7 years ago

          Ha ha – I was having a crappy day and now I’m not. Thanks. 🙂

            • derFunkenstein
            • 7 years ago

            Happy to serve!

        • Chrispy_
        • 7 years ago

        Balmer is the gorilla who ooks at the other [s<]marketers[/s<] monkies.

      • 5150
      • 7 years ago

      “It was the best of times, it was the blurst of times.”

      • Mourmain
      • 7 years ago

      They’re so bad at marketing and image management it boggles the proverbial mind.

      They are the company that offers an OS separate from the hardware, while Apple are the ones forcing the user into a certain hardware platform. And yet Apple are perceived as the rebel’s choice, while Microsoft are the Borg.

      • FuturePastNow
      • 7 years ago

      A million [b<]marketers[/b<] at a million typewriters. Oh, wait, that's basically the same thing.

        • Grigory
        • 7 years ago

        Monkeys do not deserve such an insult!

          • khands
          • 7 years ago

          Yeah, no way a 9:1 marketer:monkey ratio is correct, would have to be at least 20:1

      • willmore
      • 7 years ago

      You’re not far off. If you’ve read any of the books they’ve published on how to write software, it basically boils down to “any old idiot can write code, the secret sauce comes in the layers and layers of reviews and other Q/A activities.

        • Chrispy_
        • 7 years ago

        That is monumentally depressing; Not because Microsoft represents [i<]incompetence-plastered-over-with-a thick-coat-of-marketing[/i<], but because they [b<]know[/b<] the world is oblivious enough to not care when they publish it.

      • DiMaestro
      • 7 years ago

      Yes.

      These same ignorant uneducated, untalented assholes brought us such great things as:

      Windows XP
      Windows Server 2003
      Windows Server 2008 R2
      Windows 7.
      MS SQL express 2005
      MS SQL 2008
      Office (any version past 2003)
      DirectX – while not as good as OpenGL back in the day, it unified game developers in a way that was not even considered prior to DX8. It *UNIFIED* pc gaming.

      MS is plagued right now by a ‘what do we do now’ type of mentality. They are seeing their *base* industry being decimated by tablets, phones etc. They’re not placing the mentality of ‘how can we hold on to what we have’ but ‘how can we grab new’.

      PCs are inherently superior in almost every demographic from a phone, tablet, etc *except* in the ‘consuming’ idealogy.

      Basically MS is feeling the heat from people like Google, Facebook, Apple, etc. They think they are loosing out on profits by not monetizing their platform. Sadly, this is a mistake. What has made MS great in the past is their openness as a platform. Yea this goes directly against the closed source nature of the apps & drivers, but … the openness of MS helped break the PC monopoly of IBM back in the early 80s.

      RIght or Wrong, I understand, but don’t agree with where they are going. What’s ultimately the cause of this? Us, the consumers. We buy shit like the iPhone, iPod, Galaxy Tab, Android devices. Devices whos ultimate goal is to *limit* what we the consumers can do with them. I don’t have full power over these devices like I do with my PC. With my PC I”m free to put a MS os, a *nix based os, a non-supported OS such as IBM OS/2 Warp. I can do this. … can’t do that with my phone, legally. Can’t do that with my tablet legally. I’m locked out of my hardware.

      Don’t blame MS. Blame yourselves. They’re just trying to watch their bottom line as it’s being eaten by others.

      I own an android tablet, android phone, ipod. I’m as guilty as everyone else. I helped create the abomination that Win8 is.

        • cynan
        • 7 years ago

        That’s it then? We’ve essentially given up on Android as an open platform? Shame that. If it wasn’t for the paranoia of carriers or the trend that every mobile hardware company has to either be an Apple clone (in business model, as well as form/function of products) I’m sure Android could have been a great open platform.

        It’s all the more sad that if you are willing to forgo carrier warranties and risk rooting your devices, Android has a great custom OS development community. Such a shame something like this just doesn’t seem to work in legit business models.

    • Shambles
    • 7 years ago

    Well this has set a new record for how quickly ‘retro’ comes back into style.

      • superjawes
      • 7 years ago

      Ouch…they could have totally nailed that marketing by sticking with calling Metro “Metro” and reintroducing older Windows styles as “Retro.”

        • thanatos355
        • 7 years ago

        Isn’t that what the “hipsters” are for?

        GET OFF MY LAWN!

          • superjawes
          • 7 years ago

          I thought hipsters were only good for buying Apple products and listening to bad music…

            • cygnus1
            • 7 years ago

            That and buying up lots of PBR

        • GreatGooglyMoogly
        • 7 years ago

        Hetero!

          • Imperor
          • 7 years ago

          As “Hetero” means “other, another, different” it would actually be kind of correct!

        • neon
        • 7 years ago

        Is it too late for them to call it, “Ruh-ro”?

        On second thought, that’s probably trademarked by Hanna-Barbera

      • l33t-g4m3r
      • 7 years ago

      Ain’t it the truth. Metro is now nothing more than a dated fad that is destined to be lost in the trash bin of time. Anything labeled “Modern” is destined to become old and busted, unlike something called “classic”, which doesn’t go out of style.

      This is just more Mojave style marketing spin for the masses, call it something else and hope people don’t catch on. Too late, the name isn’t the problem, it’s the UI. Microsoft needs to change the UI instead. These marketing tactics are just as bad as the UI itself. Totally unprofessional, arrogant, and outright malicious. Somebody needs to slap kaneko and ballmer upside his bald sweaty fat head and say, fix it not rename it ya stooge.

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