Apple’s Cook apologizes for Maps, recommends alternatives

Oh, what a difference a week makes. Last Thursday, Apple issued a largely unapologetic statement about the sorry state of its new iOS Maps app, saying that it was “just getting started” and that “the more people use [the app], the better it will get.”

Fast forward to this morning. Apple CEO Tim Cook himself has taken the unusual step of posting an open letter on Apple’s website to address the continued user discontent—and he sounds considerably more apologetic than the earlier statement. Take a look:

To our customers,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook

Apple’s CEO

I’m surprised to see Cook recommending third-party alternatives to his company’s own software, but I suppose that’s all he can do to appease users right now. Apple can’t easily bring back the old, Google-based Maps app, and improving the new one is going to take some time. (Remember, it took Google many years to get its mapping service to where it is today.)

Cook’s recommendations may not be all that helpful to international users, though. Some of TR’s editors are located in Canada, and up there, the Bing and MapQuest apps seem to be unavailable. As for web-based services, they lack the speed and responsiveness of their natively written counterparts. That leaves Waze, a “fun, community-based traffic & navigation app” that, while providing turn-by-turn directions, lacks features like public transit information and Street View.

In the end, I doubt it matters how heartfelt Apple’s apology is. Mapping on iOS devices remains fundamentally inadequate, and right now, the best way to get around that may be to switch platforms.

Comments closed
    • Fighterpilot
    • 7 years ago

    Did you hear the one about a guy with an iPhone 5 that walked into a Bar?
    ….then he walked into a fence…then into a door.
    😉

      • cynan
      • 7 years ago

      I can’t tell if this is a joke about iOS 6 Maps or the level of intelligence of the average person who rushed out and bought an iPhone 5 at launch…

    • blastdoor
    • 7 years ago

    So now we can just wait for an apology from Google for the fragmentation of Android and the fact that the overwhelming majority of Android users will never be able to upgrade their OS.

      • moog
      • 7 years ago

      Doubt it. Why is Google so condescending? [url<]http://tinyurl.com/38b6x4e[/url<]

    • Jigar
    • 7 years ago

    Apple apologies, that’s freaking unbelievable, did i just read it wrong ?

    • willyolio
    • 7 years ago

    [quote<]Apple can't easily bring back the old, Google-based Maps app[/quote<] false. the google app is already up and ready in the app store, Apple has just been "slow" to approve it. This is purely a result Jobs's "thermonuclear war" on android.

      • Game_boy
      • 7 years ago

      False, that was an unsubstantiated rumour. Google hasn’t submitted anything yet.

      I think they want to let iOS burn for a little bit with constant bad publicity to boost Android sales, before giving Maps back.

    • esterhasz
    • 7 years ago

    But what about the splash bubble effect when loading new mails!? It is awesome.

      • MadManOriginal
      • 7 years ago

      Magical even.

    • tfp
    • 7 years ago

    He is surely no Steve Jobs.

    • ddarko
    • 7 years ago

    Everyone’s wants and needs are different. Cyril places a lot of value in the maps functionality that isn’t availability in the Apple maps. That’s fair. Where I disagree is that he generalizes and calls the entire functionality “fundamentally inadequate.” Fundamentally? That’s hyperbole. I just used it several days ago to get accurate spoken turn-by-turn directions to a place I’d never been, a functionality that was never available on the Google maps app (and it was superior to the spoken turn-by-turn directions given by the in-dash navigation system in the car I was driving). From my perspective and usage, the Apple maps was hardly “fundamentally inadequate” – it did its job perfectly. Something that can do its job well in many situations is not “fundamentally” broken – it may not be useful in a lot of situations but not “fundamentally” so.

    Apple Maps is obviously not as good as it should be and I think it deserves the criticism it’s gotten. But I don’t go overboard and I look at it long term. A week after Apple maps rolled out, there are reports that Google is going to introduce turn-by-turn directions in the web app version of Google maps – why hasn’t it done that before this move? Because they had no competition of any significance for it to care. For years, Google sat on their laurels and deliberately withheld functionality on some platforms. If the experience of ALL end users is really what we care about, where has the outcry been that Google denied turn-by-turn directions on iOS for years while making it available on Android? It’s the competition of Apple’s maps that has forced Google to suddenly start rolling out functionality into all its maps offerings and not just the Android version. Google maps was turning into Microsoft Internet Explorer in its heyday – a monolithic “choice” that got lazy.

    Apple maps certainly isn’t good enough and I think it’s entirely reasonable for people who can’t live with its current state to favor other choices. But at the end of the day, I am glad Apple has introduced an alternate competitive offering. It has the only mobile platform that has the heft to get Google to react – Google doesn’t care about puny Nokia maps on the Windows platform. In a scant week’s time, it has already triggered Google to start improving its own maps products. As Apple maps improves, as it surely will, Google maps will improve on ALL platforms and that can only be a good thing for everyone.

      • shank15217
      • 7 years ago

      Um with google maps, you can get directions from Olympus Mons to Valles Marineris , that’s how advanced it is. Google doesn’t need competition from Apple to make their maps application better, they have been making improvement after improvement. A lot of GIS products use google maps as their starting data set so google is incentivized by their customer’s requirement to constantly update the software.

        • ddarko
        • 7 years ago

        If you think the ability to get directions on the planet Mars is genuinely useful, you are either a NASA rover or an actual Martian.

        For those of us living on the planet Earth, the ability to get directions on Mars is neat and cool but useless. Functions that are useful to actual Earthlings are voice turn-by-turn directions which Google withheld from non-Android platforms. How you can ignore that but tout how competitive Google is because you can find your way around on Mars using Google maps is beyond me.

          • shank15217
          • 7 years ago

          Google didn’t withhold that from Apple, they withheld apple creating a maps application using google data that supports turn by turn. I’m sure google would love to put their own app on the iOS platform and guess what they are doing it.

            • ddarko
            • 7 years ago

            Saying that Google didn’t prevent Apple iOS from having spoken turn-by-turn navigation app but [i<]only[/i<] withheld the data that you need for the app to work is a distinction without meaning. It's the same thing. The hair you're trying to split is something only a lawyer would agree with. "Spoken turn-by-turn navigation has been a free service offered through Google’s Android mobile OS for a few years now. But it was never part of the deal that brought Google’s Maps to iOS. And sources say Apple very much wanted it to be....Apple pushed Google hard to provide the data it needed to bring voice-guided navigation to iOS. [b<]But according to people familiar with Google’s thinking, the search giant, which had invested massive sums in creating that data and views it as a key feature of Android, wasn’t willing to simply hand it over to a competing platform. And if there were terms under which it might have agreed to do so, Apple wasn’t offering them. Sources tell AllThingsD that Google, for example, wanted more say in the iOS maps feature set. It wasn’t happy simply providing back-end data. It asked for in-app branding. Apple declined. It suggested adding Google Latitude.[/b<] Again, Apple declined. And these became major points of contention between the two companies, whose relationship was already deteriorating for a variety of other reasons, including Apple’s concern that Google was gathering too much user data from the app." [url<]http://allthingsd.com/20120926/apple-google-maps-talks-crashed-over-voice-guided-directions/[/url<] And if Google introduces an Mapp app with spoken turn by turn, it's only because Apple kicked them off as the default choice on the iOS platform and because Apple's map app has that feature. Google has had years to do the right thing for users and bring turn-by-turn to iOS. It never did.

            • shank15217
            • 7 years ago

            So google should just hand over the app without any branding? After repeated attempts they still were told no according to your own source.. wow what are you smoking man, its the right thing to just hand over your features to your competition who is sueing your parners upwards of a $billion? How about Apple work with Google and support their applications on their platforms? They do that with Microsoft, why not Google?

            • ddarko
            • 7 years ago

            Can you see the difference between what’s good for a company’s CORPORATE interest and what’s good for its USERS? Or are you so blinded by pro-Google fervor that you think there’s no difference, to paraphrase the old phrase that “what’s good for GM is good for America,” that what’s good for Google is good for users? Why are you defending Google deliberately putting out an inferior product on iOS when it was to its corporate advantage but to the detriment of end users when you’re attacking Apple for doing the same thing? If you think it’s okay for users to get an inferior product so that a corporation can advance its own interest ahead of users, then be consistent – lavish praise on Google AND Apple. But apparently, your argument is that it’s okay for Google to give an inferior product to users but not okay when Apple does it. Hypocrisy and a double standard.

            I think what Apple did was wrong although I think the ultimate result of having a legitimate and serious competitor to Google Maps is good for USERS. And I also think Google did a disservice to USERS of its products and services on iOS for denying them a useful functionality for many years. I care about the interest of USERS not corporations.

            • BobbinThreadbare
            • 7 years ago

            So why didn’t Apple let Google make it’s own app for their system?

            Both parties are equally guilty here.

            • moog
            • 7 years ago

            Why work with Google? They’ve done nothing but destroy software margins.

      • akaronin
      • 7 years ago

      “…a functionality that was never available on the Google maps app…”

      Have you EVER used a Android smartphone ? Do you know what “Navigation” is ?

      “…is not “fundamentally” broken…”

      If it is not fundamentally broken why has the CEO of the most arrogant company on the planet took the time to apologise publicly for the iOS Maps app fiasco ? If it is not fundamentally broken why did he recommend third-party alternatives ?

        • ddarko
        • 7 years ago

        If you read the sentence, you’d understand that I was talking about Google maps app on iOS since that was the entire point of the post. Way to take a portion of my sentence and twist my words to try to score a cheap and lame – and inaccurate – point.

        And what does Cook’s remarks about the inadequacies of Apple maps have anything to do with whether it’s a “fundamentally” inadequate? My point was that was a hyperbolic description because in many uses it works fine and accurately. In my book, something that is “fundamentally” broken would imply it wouldn’t work at all. What’s so controversial about that? But I guess hyperbole doesn’t register with someone like you who throws around language like calling something the “most arrogant…on the planet.” Someone who shouts all the time doesn’t realize why everyone is staring at him.

    • A_Pickle
    • 7 years ago

    Whoa! B-b-but, Tim Cook, what about the “most beautiful, most powerful mapping service ever?” Why would I want to use an alternative to [i<]that[/i<]? Oh, right. Because that's [b<]not what it is[/b<]. You smug pocket jockeys.

    • flip-mode
    • 7 years ago

    Ha ha!

    • spigzone
    • 7 years ago

    Hubris is a biotch.

    Appears they tried to do this somewhat on the cheap banking on their exulted status to tide them over as they got iMaps up and running. Now they’re going to pay through the nose scrambling to get it sufficiently functional AND take a huge hit to their reputation for their troubles.

    Like the NFL owners just learned, maximizing profit at the expense of your customers isn’t a winning strategy.

    Only international banks are too big to fail.

      • l33t-g4m3r
      • 7 years ago

      The banks are only too big to fail because they print and control the money supply, keeping the non-producing government leeches employed. None of this would be possible on a gold standard. Hell, even pure paper cash is a more limited monetary unit than the trillions created with digital currency. WOOO, BUY STOCK, QE UNLIMITED NOW! WEIMAR!

        • sweatshopking
        • 7 years ago

        Hey, no politics. You can’t even defend you position on charity care when faced with facts, so you should do as I told you to and stop discussing politics.

          • l33t-g4m3r
          • 7 years ago

          HEALTH CARE IS A DIFFERENT ISSUE THAN THE BANKING SYSTEM, SO YOU ARE OFF-TOPIC. ALTHOUGH GOV RUN HEALTH CARE DOES CAUSE THE TOTAL BANKRUPTCY OF A NATION ECONOMICALLY AND MORALLY.

          Charity doesn’t cost money. It’s charity. Gov run care bankrupts the nation, and people won’t try to work for a living when they don’t have to, further bankrupting society. Your utopia only exists in fantasy land, and in reality causes the total destruction of society. Charity care is the ONLY legitimate way to feasibly care for the poor. At current costs, there is no possible way to cover all Americans on socialist healthcare without rationing, death panels, and forced lifestyle changes. The current dependent class in America are unhealthy, drug addicted scum that don’t deserve help, but if they want it they already can get free care multiple ways, including the prison system for the worst offenders. You have no freaking clue about how much free stuff our government is already giving out.

          Lemme give you a real world example, In our town we have a particular welfare queen who’s had 12 children to different men. Everything has been paid for by the government, house, car, food, healthcare, etc. She works a part time job. This is unacceptable behavior, and is exactly what a welfare state brings upon society.

          Edit: AMAZINGLY AWESOME NEWS
          [url<]http://www.theblaze.com/stories/1m-lottery-winner-who-continued-to-collect-food-stamps-dies-of-possible-overdose/[/url<] The scumbag who attempted to still collect food stamps after winning the lottery is dead. Karma's a bitch, bitch. I hate welfare queen scum. [url<]https://www.youtube.com/watch?v=tpAOwJvTOio&feature=youtube_gdata[/url<] This one I'm still waiting on.

            • EtherealN
            • 7 years ago

            “Lemme give you a real world example, In our town we have a particular welfare queen who’s had 12 children to different men. Everything has been paid for by the government, house, car, food, healthcare, etc. She works a part time job. This is unacceptable behavior, and is exactly what a welfare state brings upon society.”

            Well, let’s see:
            United states fertility rate is 2,05 children per woman.
            Sweden (you know that mega-socialist state over in yourup) fertility rate is 1,8.
            Russia Fertility rate (OMGLOL SOCIALISM 😀 ) is 1,34

            Sure seems government medicare made women breed uncontrollably… Or it didn’t…

            Now, I happen to agree that government medicare is fundamentally wrong, but we don’t need fantasy arguments based on your own selection bias to advance this position. In fact, idiocy like that does exactly the opposite.

            This is roughly as stupid as when the christian right goes on about blocking sex education, only to see this directly correlate to INCREASED teen pregnancy and INCREASED abortion rates. Bummer! Them “facts” are nasty things, aren’t they?

            EDIT:
            Now, if you want a good causal relationship with fertility, you’ll note that you find this in two areas:
            1) Poverty correlates to increased fertility; if you’re poor and don’t have social services available, you NEED children to survive old age.
            2) Empowering women to be both in control of their bodies AND economically empowered in society reduces birth rates.

            “At current costs, there is no possible way to cover all Americans on socialist healthcare without rationing, death panels, and forced lifestyle changes.”

            Sweden does it quite well, with balanced budgets even! (Don’t listen to Faux News, their “stories” about sweden are absolutely hilarious. 😀 )
            No, you don’t get the same buffet of tests as in the American insurance system, but that system has another intrinsic inefficiency in it – it rewards care providers for conducting unecessary tests and procedures. (The insured doesn’t need to pay, so will raise no objection, and the care provider will get paid for everything they give as relevant that is also covered by the insurance. There is thus no check on expenditure not any sanity check on procedures.)

            • NeelyCam
            • 7 years ago

            He trolled you good, dude

        • BobbinThreadbare
        • 7 years ago

        You can still print as much money as you want on a gold standard. You just change how much gold backs each dollar.

      • barleyguy
      • 7 years ago

      Regardless of your opinion of the app, Apple didn’t do it “on the cheap”. They’ve spent millions of dollars and involved about 20 outside companies, and this has been a company priority for several months now.

      The short version is, they released it before it was done. They should have said, “gosh, this needs another year. Let’s put some more work into it before we let it out the door”.

      Though the “release early, release often” approach will result in better software faster, with a slight ding to their PR.

    • mcnabney
    • 7 years ago

    Oh, I have an idea!

    How about not buying the half-baked Apple product?

    I know that it is a tough concept – not buying products that don’t work as needed – but maybe the time has come for consumers to not blindly buy whatever the next new thing is from their favorite company. You know, try being a good consumer.

      • PainIs4ThaWeak1
      • 7 years ago

      Can I like this Twice?

      Its insane how much of our purchasing capability is influenced by media-influenced-“trendiness”.

      … As if you *needed* a specific product to prove yourself, relate to people, improve your lifestyle (okay, SOME products can improve your lifestyle, but most you can live without, blah blah blah….)

      Many people fall into that hip new category of “mass-population-mindlessness”. (eg. I tend to liken most Apple products to the “Porsche/Big Home” theory of “buy-to-impress”.)

    • jdaven
    • 7 years ago

    “In the end, I doubt it matters how heartfelt Apple’s apology is. Mapping on iOS devices remains fundamentally inadequate, and right now, the best way to get around that may be to switch platforms.”

    Journalism at its best folks.

    /sarcasm

    I guess when any device, religion, government, spouse, etc. etc. etc. makes a single mistake its time to switch. I would also guess that this will not happen on any significant level. But thanks for the suggestion TR.

      • A_Pickle
      • 7 years ago

      [quote<]I guess when any device, religion, government, spouse, etc. etc. etc. makes a single mistake its time to switch.[/quote<] Because all of those things are completely equatable to a cellphone. And, for what it's worth, sufficient mistakes on the part of any of those things and... yes, you do switch.

      • plasticplate
      • 7 years ago

      Fact: Theres a problem with ios maps app.

      If u want to get around that, the author is suggesting that switching platforms might be the best way. If u rely on maps a lot like some folks do (like me), heed his suggestion. If u do not rely on the maps a lot, ignore the suggestion. To each his own.
      No ones pointing a gun at ur head and telling u to switch. Comparing that to religion and spouse is just going to make u look stupid. We have enough of fanboi’s at engadget and verge. Please dont start here.

        • FakeAlGore
        • 7 years ago

        I rely on Maps quite a lot, and the new version is absolutely inadequate. However, in my case, it was far easier to just download the Bing app than buy a new phone, buy equivalent apps to the ones I already owned for iOS, and learn a whole new operating system.

        I think what jdaven is suggesting is that switching platforms over a problem like this is like killing a housefly with TNT. It’s overkill and will cause collateral damage.

          • MadManOriginal
          • 7 years ago

          I would kill houseflies with Concrete shoes, Cyanide, neckties, Contracts, High voltage…but not TNT.

          • plasticplate
          • 7 years ago

          You do make a good point. However, location based services have become so popular (Apps that use maps for their info) making them essentially useless if u have a bad maps app. Now i dont know if u can download another maps app and configure it to provide services for other apps (My brother was not able to do this in his 4S). If u cant, switching to a different platform makes more sense than live with one which has a glaring weakness. just my 2 cents..

      • Squeazle
      • 7 years ago

      It’s capitalism.. if no one switched, they wouldn’t change it. If something is wrong, either get it fixed or use something else. That’s how it works.

      edit: Not even just capitalism, more human nature really. If things aren’t going right, try to make them better. No reason to just ignore the problem unless there’s an exceptional reason.

      • l33t-g4m3r
      • 7 years ago

      “Religion” HELL YEAH, THAT”S EXACTLY WHAT IT IS. A now leaderless CULT of Jobs, doomed to extinction by the death of their god. It’s only too bad he didn’t take the rest of the acolytes with him like the Egyptian Pharaohs or Heaven’s Gate. Now that you no longer have a brainwashing master to tell you it’s hip and trendy to buy overpriced trinkets produced with slave labor and that’s somehow justified because other guys do it, even though it’s not. Eventually everyone will realize how ignorant they’ve been to support such garbage. The FAD is dead, long live the FAD.

        • sweatshopking
        • 7 years ago

        QQ MOAR

          • l33t-g4m3r
          • 7 years ago

          I see someone is a dedicated Jobs Fanboy. You QQ moar.

            • EtherealN
            • 7 years ago

            I see someone that should stop using the internet, because they seem to have screen-empowerent problems…

        • NeelyCam
        • 7 years ago

        Nonesense. Jobs is singing the blues with The King at the Bunny Ranch

        • entropy13
        • 7 years ago

        Silence, heathen! The Holy Apple is eternal!

      • willyolio
      • 7 years ago

      yes, a dedicated devotion to a corporation is the best approach to capitalism.

      • ludi
      • 7 years ago

      Wait…was this YOU?

      [url<]http://losangeles.cbslocal.com/2011/07/18/woman-follows-gps-onto-tracks-as-train-approaches/[/url<]

      • moog
      • 7 years ago

      Cyril probably follows the cult of Google.

    • hiro_pro
    • 7 years ago

    it would help if you could easily submit corrections from the map app. i travel a lot for work and live off the map app. on several occasions the map completely missed the boat on a location. this is true of both google and apple.

      • samurai1999
      • 7 years ago

      You can
      – e.g drop-pin – report a problem…

    • lycium
    • 7 years ago

    Typo (missing word) in the last sentence.

      • danny e.
      • 7 years ago

      missing word?
      Looks like two too many words:
      [quote<]"... right now, ..." [/quote<]

    • glacius555
    • 7 years ago

    Just checked some locations, it seems that Canadian, British, German and Danish pages lack the link to the letter.

    Only apple.com has it. Interesting.

      • MadManOriginal
      • 7 years ago

      That’s ironic because my understanding is international maps have many more issues than US maps.

        • glacius555
        • 7 years ago

        Perhaps link to the letter follows the same trend.

        • trackerben
        • 7 years ago

        If you only knew of the Evil which Googlemen harbor in their hearts.

        [url<]http://opengeodata.org/google-ip-vandalizing-openstreetmap[/url<] Google IP Vandalizing OpenStreetMap Last week Mocality, a Kenyan business data startup, caught Google scraping their data and the post made it to boing boing. Mocality tracked this down with some analysis of their logs and a sting operation, even recording phone calls that Google staff made which contained false information. Google have apologized and the incident looked closed, at least from the outside. Unfortunately we have to report something similar is still happening to us from the same source. Preliminary results show users from Google IP address ranges in India deleting, moving and abusing OSM data including subtle edits like reversing one-way streets. Two OpenStreetMap accounts have been vandalizing OSM in London, New York and elsewhere from Google’s IP address, the same address in India reported by Mocality...

    • superjawes
    • 7 years ago

    [quote<]Mapping on iOS devices remains fundamentally inadequate, and right now, the best way to get around that may to switch platforms.[/quote<]True, but the sad thing is that I'm pretty sure you could have integrated other things into the old maps. Turn by turn navigation? All you need is an auto-update for routing. Voice support? Can't Siri start that up? And on top of all of this...they didn't necessarily have to dump the old maps app, either. They could have phased it out while offering the "iMaps" app or something. Let people keep using a functional version while the new fancypants features get added to the new one.

      • kyboshed
      • 7 years ago

      Integration of turn by turn navigation was against the terms of use for Google maps and so a new licence would have had to be agreed. I’m pretty sure that’s why turn by turn has been missing until now.

        • derFunkenstein
        • 7 years ago

        I thought it was just that they don’t make it available in their 3rd party API, and if Apple wanted to do it with the built-in GPS and the map data that they had that they could have. My assumption was that Apple was doing its very best to distance itself from Google. If what you say is really the case, then that’s another explanation.

          • kyboshed
          • 7 years ago

          From the terms for usage with the iOS SDK at [url<]https://developers.google.com/maps/iphone/terms[/url<] [quote<] ... 10. License Restrictions...Except as explicitly permitted in Section 7, you must not (nor may you permit anyone else to): ... 10.9 use the Service or Content with any products, systems, or applications for or in connection with: (a) real time navigation or route guidance, including but not limited to turn-by-turn route guidance that is synchronized to the position of a user's sensor-enabled device; … [/quote<] It is possible that Apple had a revised agreement for their maps app but the SDK definitely prevented any turn by turn fun for app developers. I think that this clause is also present in Google's terms of use for maps.google.com

            • derFunkenstein
            • 7 years ago

            Thanks for the link. That sucks for Apple, but they still didn’t execute properly.

            • superjawes
            • 7 years ago

            Yeah, I was not aware that they could not add the features, but I still think rolling out a new maps app could have been done better.

            Thanks kyboshed.

            • A_Pickle
            • 7 years ago

            Also, bitmap maps. Google has vectorized maps, but wouldn’t provide them to third parties – leaving them with the more data-intensive, slower-loading bitmaps.

            • BobbinThreadbare
            • 7 years ago

            They should have just partnered with another map provider like Mapquest.

    • Corrado
    • 7 years ago

    It would have done them better to just BUY TomTom and use their existing App + the Yelp integration/etc.

      • derFunkenstein
      • 7 years ago

      They spent tons of money on mapping companies over the last few years, yet this makes the most sense.

        • trackerben
        • 7 years ago

        TomTom GO units and their crowdsource optimization is the class-leading solution. There are still errors, like all mapsources including Google, but I haven’t found a better consumer satnav with multipoint auto routing. At least not for less than $500. Google Maps/Earth does well with transit and pedestrian routing, although specialist local sites and apps can be just as good, i.e. 511.org for SF bay area.

        Apple should just buy and integrate TomTom and be done with its teething problems, at least for auto and pedestrian navigation.

        edit: They would have to systematically detect and filter navigational data for crowdsource pollution.

    • NeelyCam
    • 7 years ago

    [quote<]Apple CEO Tim Cook himself has taken the unusual step of posting an open letter on Apple's website to address the continued user discontent—and he sounds considerably more apologetic than the earlier statement.[/quote<] This is not your grandfather's Apple. We all can guess what Mr. Jobs would've said. Fritz

      • dpaus
      • 7 years ago

      Well, he was very good at claiming “Fritz!!” Magical, even.

        • indeego
        • 7 years ago

        How can someone apologize for magic? Dpn’t magicians have a guild to prevent that kind of thing from happening?

      • anotherengineer
      • 7 years ago

      ??

      “You’re holding it wrong”
      or
      “it’s the ‘other’ guys”

        • NeelyCam
        • 7 years ago

        “Just avoid going outside; stay in and enjoy your intermittent WiFi”

          • BIF
          • 7 years ago

          +1 for making me laugh

      • chuckula
      • 7 years ago

      Jobs to the Earth: You’re locating that road/town/airport/country/continent wrong!

      Jobs holds up his iPhone and yells: “BY THE POWER OF RDF!”

      He-Jobs single handedly rearranges the Earth to match the reality created by iMaps, and Apple fanbois the world over rejoice.

        • plasticplate
        • 7 years ago

        🙂

        • trackerben
        • 7 years ago

        Apparently the “don’t be evil” people are already there. Although it appears they are taking “shortcuts” by “rearranging” open mapsource to whatever they deem fit. Black or rogue teams of “contractors” are injecting spurious data into crowdsource databases. If they can do this to Mocality, why should TomTom crowdsource corrections looping to Apple Maps not be targeted similarly?

        [url<]http://boingboing.net/2012/01/13/google-fraudulently-solicits-f.html[/url<] The Google-Kenya ripoff

          • lilbuddhaman
          • 7 years ago

          Confusingly written, but interesting read.

      • shank15217
      • 7 years ago

      Jobs would have never let this thing out of the bag. He was known to be widely critical and blunt when it came to usability.

      • willmore
      • 7 years ago

      The real test is if you can complain about it on the apple forums and not get your post deleted.

        • l33t-g4m3r
        • 7 years ago

        Suicide nets for users. HA!

      • Jigar
      • 7 years ago

      Jobs would have said – ” People, you are using the Maps wrong”

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