AMD teases next ultra-low-power product

Something’s brewing at AMD, and the company is trying to drum up publicity with a spooky viral video. Take a look:

The video tells us two things. First, what AMD has in the works will be revealed on October 9. And second, that something is a low-power mobile product with apparently capable integrated graphics. The YouTube video description includes a dead link to amd.com/ultralowpower, which is only further evidence of the second point.

According to the folks at SemiAccurate, the product being teased is none other than Hondo, an ultra-low-power chip that should succeed AMD’s existing Z-01 APU. The last AMD roadmaps we looked at described Hondo as a “Z-Series” offering with one or two Bobcat cores, DirectX 11-capable integrated graphics, and a 4.5W power envelope (down from 5.9W for the dual-core Z-01). Hondo is supposed to power Windows 8 tablets, so a launch ahead of the new operating system’s October 26 release seems logical.

Comments closed
    • ronch
    • 7 years ago

    I hate to admit it, but some of AMD’s video clips on Youtube look like low-budget films/B-movies. This is one of them. The acting’s ok, though.

    • ronch
    • 7 years ago

    Wake me up when they come up with an APU that I can stick inside my head so I can play Crysis while sleeping.

    • Ryhadar
    • 7 years ago

    Anyone else notice the Intel system in the background at the 0:24 mark?

      • chuckula
      • 7 years ago

      Good catch, unless AMD is doing black-ops research into using Intel heatsinks & fans on its chips that is…

      • ronch
      • 7 years ago

      I suppose AMD employees talk about how great their processors and APUs are, but actually use Intel systems for gaming. o_O

      Ouch.

    • link626
    • 7 years ago

    AMD needs more flash and bang in their promos. Or at least do what Apple does.

    I hope for the best for AMD, but no matter how low power and how high perf/watt, they don’t get any worthwhile design wins.

    • Bensam123
    • 7 years ago

    This is a tablet processor? Why would they make a hype video for this when they’re going to be sealed inside a tablet never to see the light of day? I don’t imagine consumers will actually be able to buy just the processor…

    • sweatshopking
    • 7 years ago

    i don’t understand how you guys can like that video. the only thing worse than AMD’s marketers are their engineers.

      • ludi
      • 7 years ago

      Trollbait deployed. And now he waits under his bridge. Waiting…waiting…

      • BobbinThreadbare
      • 7 years ago

      We also liked the Skyrim videos :smug:

        • sweatshopking
        • 7 years ago

        NERDS!!!! THEY ARE SO INSANE.

    • Rageypoo
    • 7 years ago

    The video looks somewhat low budget, and the acting is a bit poor, but I actually want to tune in Oct 9th so it worked!

    • Sam125
    • 7 years ago

    All I have to say is, “lol”.

    • sschaem
    • 7 years ago

    I think they had good response with the “Laptop in a PC” to get the point across that they got PC performance into the laptop world.

    I guess they want to do the same with tablet? “We put the power of a laptop in a tablet”

    1) I dont think this will happen. No miracle that turn a 17w chip into a 3w
    2) the production value kind of kills it…

    Windows8 on tablet is decent, so hopefully AMD will be able to grab a chunk of that market.

    • Unknown-Error
    • 7 years ago

    [b<]***Facepalm***[/b<] Looks like AMD has not learnt their marketing lesson! Remember [b<]"Be Epic, Be Brutal"[/b<]!!

      • chuckula
      • 7 years ago

      [quote<]Looks like AMD has not learnt their marketing lesson![/quote<] Never go full retard?

    • chuckula
    • 7 years ago

    I don’t have audio on this machine so at 0:24 I just imagine that the guy is saying: “Dude! Look at this crazy joint I found!”

    • lycium
    • 7 years ago

    Is there even a single person out there interested in Windows8, be it for tablets or any other reason?

      • sweatshopking
      • 7 years ago

      at least one.

        • destroy.all.monsters
        • 7 years ago

        You don’t count – you’re married.

          • sweatshopking
          • 7 years ago

          lol wut?

          edit well done sir. I understand. high five!!!

      • DancinJack
      • 7 years ago

      Count: At least two. Only really for tablets though

        • Bensam123
        • 7 years ago

        This infers SSK is indeed one of those individuals, rather then pointing out that there has to be ‘at least one’.

          • sweatshopking
          • 7 years ago

          i am in fact, so he’s cool

      • Theolendras
      • 7 years ago

      Why not ? convergence of the PC and mobile platform seems like a fine concept, seems it will requires some refinements, but the concept is interesting. Also AMD disclosed a partnership with bluestack to have and Android emulator on top of this. So short term lack of W8 applications could be compensated from the Android ecosystem, and well hopefully Windows will get some attention mid term. Intel ultra-low power version of Broadwell could really turn our today ultrabook into “full power” tablet. Could even make use of thunderbold to be used in a desktop configuration with appropriate docking stations. Well at least one could hope.

      I for one, will be waiting before taking the plunge tough. The upcoming Clover trail and Core i5 variants of today are either underpowered to enable new usage patterns over my Android tablet or too hot, power consuming and cumbersome, not mobile enough Core i5. Haswell and Broadwell will probably change all that.

        • lilbuddhaman
        • 7 years ago

        I can’t wait for the PC market to be flooded with useless apps that have 1/100th the functionality of virtually anything you can find on sourceforge / equivalent sites.

          • Theolendras
          • 7 years ago

          Well as long as irrevelant apps aren’t push down your throat…

      • burntham77
      • 7 years ago

      For tablets and phones, yes. Desktops, no.

      • Action.de.Parsnip
      • 7 years ago

      ~I’d love to fast forward 12 months from the Win. 8 launch just to see how it all panned out in the end. But really I can’t see it being an electrictrifying product. The mood of every tech forum going is basically: ‘meh’ and/or outwardly hostile.

        • sweatshopking
        • 7 years ago

        like every major windows release.

          • BobbinThreadbare
          • 7 years ago

          People loved Win7, and XP was polarizing but also loved by the majority.

          Was not around on the internet before XP launch.

            • ludi
            • 7 years ago

            People complained plenty about WinXP at launch. The interface was derided as being “Fisher-Price” and the pre-SP1a release was buggy and plagued with driver problems. After SP1a and increased adoption, its reputation shot way up.

          • Action.de.Parsnip
          • 7 years ago

          Na for better or for worse Win. 7 was both widly anticipated and well recieved. I don’t *think* Win. XP was looked forward to by many (The Win. 2k folks) but came good in the end after a shaky pre-sp1 start.

            • sweatshopking
            • 7 years ago

            I did say major. id say 7 was an incremental upgrade from the major vista os. I can understand if you see it differently though

      • chuckula
      • 7 years ago

      Actually, the more I see about WIndows 8 the more it looks like a good tablet OS that just sucks for use on anything that isn’t a tablet. The problem is that, despite the “post PC world” hype, tablets are still accessories and not the primary computing device for most people, especially people that need to do more than view entertainment.

    • Arclight
    • 7 years ago

    I must say that it was so bad that it was good.

    • xxxSakurachanxxx
    • 7 years ago
      • grantmeaname
      • 7 years ago

      Wake me up when $1/GB can play Crysis

        • Action.de.Parsnip
        • 7 years ago

        I lol’d alot. Good wit.

      • DancinJack
      • 7 years ago

      Wake me up when this joke is long and dead. Ugh.

    • tbone8ty
    • 7 years ago

    lol i love their cheesy videos

    well hondu was showed playing call of duty at 30fps

    so thats cool

    [url<]http://www.youtube.com/watch?v=BrhPz75kjSA[/url<] and i guess it competes with tegra 3

      • Theolendras
      • 7 years ago

      Tegra 3 ? Nah the is probably in the same field as the bobcat C-60 probably underclocked and better SoC integration. But if I’m not too far off in that prediction it should easily beat Tegra 3 on performance. Power efficiency is way in favor of Tegra tough. Next year Tegra 4 is rumored to be A-15 Cortex based and OpenCL compatible, so the performance and developpement feature set will probably be comparable by then, while retaining effiencency advantage for Tegra.

        • tbone8ty
        • 7 years ago

        True. Though there thermal imaging compared to intel atom was cool. Seeing as this is still on the 40nm process that’s pretty good

          • Theolendras
          • 7 years ago

          Fair enough.

    • chuckula
    • 7 years ago

    Still not as cool as the Legend-of-FX cartoons…

    In all seriousness, this chip and Clovertrail are basically AMD & Intel throwing a bone to MS for Windows 8 tablets. I’ll be more interested in seeing what they can do with Android in future revisions.

    Edit: 4.5 Watt TDP? Considering that Clover Trail is at 1.7 watts, this thing needs to have some amazing performance to justify the power draw…

      • demani
      • 7 years ago

      I wonder what the desktop/mini machine applications of this might be. These are x86 right? Could be decent for an HTPC or monitor mount device. I do love the idea of these low power devices for some reason. Too bad I don’t know enough programming to do anything useful with them…

      • codedivine
      • 7 years ago

      Well the TDP picture is even worse than that. The 4.5W TDP you quote is only for the APU, there is also a separate southbridge. Clovertrail is a single chip solution. AMD will only be a serious contender with Jaguar when they will have 28nm parts single-chip solutions.

        • khands
        • 7 years ago

        I’ll definitely be interested in seeing reviews on this.

        • Hattig
        • 7 years ago

        Although the SA story mentions “Application Power Consumption” of around 2W, alongside the 4.5W TDP. I don’t know if the TDP here is with a thermal virus, or the max possible power consumption (voltage * current).

        What matters is sleep power consumption (0.08W) and general power consumption (web browsing, etc) (unknown).

        We’ll have to wait for reviews I guess. And for that, we’ll have to wait for actual devices.

        • JosiahBradley
        • 7 years ago

        Please remember that both Intel and AMD measure their TDPs in different manners. AMD normally goes for the worst case scenario, as in the chip if pushed to its limits will burn 4.5W. Intel gives a more realistic figure that does make marketing look better, but depending on platform either can be useful measurements.

        Also note that the GPU contained within surely beats anything Intel may be able to muster up, this is just the normal course. So a slightly higher power consumption may be okay if it can push media content better. Also remember that true power usage over time is the only metric that matters when it comes to battery life. So maybe it will spike to 4.5W while running, but if it can do the work in a quarter of the time, then the power usage is almost identical to the competing part.

        As more and more platforms take part in general compute tasks, this strong GPU lead will work out for AMD in the end. Now that almost every player in the ARM market and mobile world is part of HSA, the future is looking bright.

          • chuckula
          • 7 years ago

          I’ve heard this crap about how AMD’s TDP is somehow not the same thing as Intel’s TDP repeated over and over for YEARS. It’s 100% wrong, but I think that AMD’s bloggers are convinced that you’ll believe the lie if it is repeated often enough.

          Here is how AMD’s official documentation defines TDP:
          Source: [url<]http://support.amd.com/us/Processor_TechDocs/43374.pdf[/url<] Page 10: "TDP. Thermal Design Power. The thermal design power is the maximum power a processor can draw for a thermally significant period while running commercially useful software. The constraining conditions for TDP are specified in the notes in the thermal and power tables." Page 80: "7. The process or thermal solution should be designed to accommodate thermal design power (TDP) at Tc as e,max. [b<]TDP is not the maximum power of the processor.[/b<]" Wow guess what.. when AMD actually puts forth real technical documentation instead of power point marketing slides, it turns out that AMD uses the [b<]exact same definition of TDP that Intel does![/b<] I know this contradicts their stupid comic book marketing campaigns, but I believe this over what now-former AMD employees were spewing on blogs any day of the week. For another thing, even if you were correct about how AMD defines TDP differently than Intel, the rest of your point has been proven completely wrong in every power benchmark that TR has posted for the last 6 years. AMD *using the exact same lithographic process as Intel* is still nowhere near as power efficient and if you are naive enough to think that a 2-chip 40nm solution with over triple the TDP of a 32nm Intel SOC that has [b<]a 2 milliwatt sleep state[/b<] (40x better than what AMD is claiming), then you are in for one nasty disappointment when and if these things actually materialize on the market. Anand had a good writeup on Clovertrail that I suggest you read: [url<]http://www.anandtech.com/show/6340/intel-details-atom-z2760-clovertrail-for-windows-8-tablets[/url<]

            • ludi
            • 7 years ago

            In fact, the definitions used to be different. See here (note the date is 2004):
            [url<]http://www.silentpcreview.com/article169-page3.html[/url<] Somewhere along the line, I believe AMD changed their method to match Intel's definition. In any case, you both make valid points: AMD has rarely been as power efficient as Intel for a given mobility application, but at the same time, we can't predict real-world performance from TDP numbers.

            • abw
            • 7 years ago

            Seems that you didnt read the very link you re providing..

            I read that CT use 2.3W for web browsing and 3W for HD video playback…

            Unlike AMD s Hondo it has no USB3 wich will be provided by another chip
            if it suit the OEM requirements , it is only direct3D.9……

            • chuckula
            • 7 years ago

            WRONG: Go back and read the table *in context* again. Those are power usage readings for *the entire tablet* and not just for the CPU inside the tablet.

      • pogsnet
      • 7 years ago

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