WSJ: Apple orders 10 million iPad Minis for this quarter

The Wall Street Journal has been doing a fair bit of Apple rumor-mongering lately. Last week, it reported that production of an unannounced, 7.85" iPad was already underway, with LG and AU Optronics churning out LCD panels for the device. Now, the Journal’s Digits blog has word that Apple suppliers are building up stock ahead of the launch—and quite substantially so:

Some component suppliers to Apple in Asia say they have received orders to make more than 10 million units of the smaller tablets in the fourth quarter. That is roughly double the order that were placed for Amazon’s Kindle Fire tablets in the same quarter, these suppliers say.

The Journal says these figures suggest demand for the bite-sized iPad will be "strong." Yeah, no kidding.

For reference, Apple shipped about 17 million regular-sized iPads last quarter. That included shipments of both the Retina-infused new iPad and the cheaper, standard-PPI iPad 2. As for the Kindle Fire, I don’t believe Amazon has made its sales and shipment numbers public. However, according to an analyst quoted by Forbes in July, Kindle Fire shipments may add up to 13.5 million units this year.

Comments closed
    • trackerben
    • 7 years ago

    If it’s really just a smaller iPad then it had better not weigh much more than the Nexus 7 nor cost much more than $299. I really hope this is news about some new product like a TV-centric control tablet instead of a “competitive refresh”.

    • sweatshopking
    • 7 years ago

    [url<]http://www.youtube.com/watch?v=RnDhQVriIAY[/url<]

    • brucethemoose
    • 7 years ago

    I was about to write some anti-Apple comment, but if it ships with the A6 SOC and a low pricetag… This may be my first tablet.

      • derFunkenstein
      • 7 years ago

      32nm A5 most likely, no reason for all the power of an A6, and I’m sure that those CPU cores will be reserved for an “A6X” for the iPad 4th gen.

    • kvndoom
    • 7 years ago

    I wonder if they’ll really go after the $199 price point. If they do, I’ll get one. My Playbook is great for trips since it gets internet through my phone, but the dearth of games is frustrating.

      • adisor19
      • 7 years ago

      I doubt it. I think they’ll go for the 250$.

      Adi

        • kvndoom
        • 7 years ago

        I could probably stomach 250, so long as it supports all current ipad apps, which I’m sure is the case.

        • djgandy
        • 7 years ago

        More like $299 at least, maybe even $350. Look at how Apple deprecates old iPad’s and iPhones in pricing terms, the iPad 2 is still $399

          • Decelerate
          • 7 years ago

          349$ pricepoint imo

            • NeelyCam
            • 7 years ago

            #1 answer

    • blastdoor
    • 7 years ago

    I wonder if apple will quietly discontinue the iPad 2 when the mini comes out — my guess is that they will.

      • adisor19
      • 7 years ago

      This is the most likely outcome, IMO.

      Adi

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