AMD doubles down on GPU game bundles

Over the past few weeks, we've heard AMD make quite a lot of noise about its Never Settle game bundle, whereby certain Radeons are available with a free license key for Sleeping Dogs. AMD is doubling down on that concept today. As of this morning, you should be able to find new, even more tantalizing bundles involving not just Sleeping Dogs, but several other games, as well.

For example, TigerDirect offers an XFX Radeon HD 7950 with a four-pack game bundle for $329.99 before a $10 mail-in rebate. The bundle includes Far Cry 3, Hitman: Absolution, Sleeping Dogs, and a 20%-off coupon for Medal of Honor Warfighter Deluxe Edition. AMD calls this the Ultimate Never Settle game bundle, and it estimates the total value of the included games at around $170. Both Radeon HD 7950 and 7970 graphics cards are eligible, although you'll want to make sure the retailer is participating before making your purchase.

Similarly, AMD tells us some Radeon HD 7870, 7850, and 7770 GHz Edition graphics cards should now be available with a free license key for Far Cry 3 and a 20%-off Medal of Honor Warfighter Deluxe Edition coupon. Buy two such cards for a CrossFire setup, and you should get a free key for Hitman Absolution, as well. I'm not seeing those bundles listed just yet, and the new Never Settle landing page on AMD's website is no help—but the titles are definitely part of this latest promotion.

All of the aforementioned games are part of AMD's Gaming Evolved program, by the way. That means AMD has worked closely with the developers on optimizations and, in some cases, Radeon-specific features like HD3D and Eyefinity support. AMD has been doubling down on that program, too. We'll bring you more details about it soon, so stay tuned.

In any event, these bundles could upset the value equation versus competing offerings from Nvidia. GeForces do occasionally come with free games, but rarely more than one. Here, AMD is offering some cards with three brand-new, triple-AAA titles and a coupon for a fourth one. Considering the two companies offer otherwise roughly equivalent performance at those price points, that may be enough to tip the scales for some shoppers. Regardless, this is good news for folks going GPU shopping this holiday season—and if Nvidia chooses to retaliate with beefier bundles of its own, then all the better.

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