Updated: AMD claims between six and 10 Hondo design wins

When AMD unveiled its tablet-optimized Z-60 APU earlier this month, it didn’t get specific about design wins but did claim the chip would show up in multiple systems by the time Windows 8 launched. Well, Windows 8 is officially upon us, and we’ve seen only one system based on the Z-60: Fujitsu’s Stylistic Q572, a business-oriented machine with a hefty price tag. More Z-60 tablets are coming, though—maybe a lot more. AMD marketing director John Taylor says six to 10 tablets based on the Z-60 are due out "in the year ahead."

This CIO article claimed Taylor said six to 19 Z-60 tablets were coming before the Consumer Electronics Show in January. That information is incorrect, according to Taylor, who we reached out to after publishing our initial story.

At least five more Hondo-based systems are on the way, and that’s good news for folks who want USB 3.0 on their tablets; the Z-60 is the only tablet platform with native support for the faster USB standard. It also sports a proper Serial ATA interface, which should allow for faster storage than the eMMC interfaces typical of tablet SoCs. Those two attributes, combined with the integrated Radeon, could make the Z-60 particularly appealing for convertible tablets that double as Windows 8 notebooks.

AMD is set to provide more details on its new "ambidextrous" strategy on Monday. I suspect we’ll hear about an ARM-based SoC with Radeon graphics, a chip that could dampen enthusiasm for the Z-60. Of course, any ARM-based processor is going to be limited to running Android or Windows RT. The Z-60’s x86-compatible cores work with the full version of Windows 8, which is considerably more appealing for convertible systems.

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    • Celess
    • 7 years ago

    The Lord, the Lord Jehovah has given unto you these fifteen…
    [drops one of the tablets]
    Oy! Ten! Ten commandments for all to obey!

    • cynan
    • 7 years ago

    [quote<]...and we've seen only one system based on the Z-60: Fujitsu's Stylistic Q572, a business-oriented machine with a hefty price tag.[/quote<] Holy shnikes! The Q572 is set to [i<]start[/i<] at [url=http://www.geeky-gadgets.com/fujitsu-stylistic-q572-windows-8-tablet-announced-23-10-2012<]$1,140[/url<]? What is Fujitsu thinking?

      • BaronMatrix
      • 7 years ago

      It’s a business machine complete with TPM, full encryption, etc.

        • chuckula
        • 7 years ago

        You know Baron.. if you ever get coherent enough to post an actually on-point anti-Intel troll about how an $800 Ultrabook is some form of crime against humanity, I’m going to dredge up that little gem you just posted and use it against you.

          • NeelyCam
          • 7 years ago

          Better copy it now before it gets edited out

            • chuckula
            • 7 years ago

            Good Call.

            BaronMatrix Sed: “It’s a business machine complete with TPM, full encryption, etc.”
            So you get extra DRM for $1,140 that you can’t get in a $500 tablet apparently…

      • sschaem
      • 7 years ago

      And AMD will collect $25 out of that $1140 and pay TSMC $5 ?

      The crazy thing is that all the software developers MUST give 30% of their revenue to be allowed to publish for those tablets.

      AMD will never see penny out of that extortion money.

      Its almost like AMD is doing all the work, and get none of the benefits.

      • ronch
      • 7 years ago

      [quote<]What is Fujitsu thinking?[/quote<] Fujitsu's thinking is up in the Clouds (pun intended).

    • ronch
    • 7 years ago

    The number of design wins is only half the story. The thing is, it wouldn’t matter much if AMD can only get its chips inside cheap, low-volume models. On the other hand, if AMD gets Hondo inside the next Ipad they’ll really rake it in even if it’s the only design win they got.

      • internetsandman
      • 7 years ago

      Number of design wins equals volume, the greater amount of wins means the more chips AMD can ship and likely sell. Getting it inside the iPad is incredibly unlikely, I don’t see iOS shifting to x86 anytime soon, even with the slow consolidation of OSX and iOS

        • ronch
        • 7 years ago

        I never meant to say AMD will get its chips inside the iPad. It was meant to illustrate a point.

      • chuckula
      • 7 years ago

      I’ll buy you a whole bunch of beer if any x86 chip from any manufacturer finds its way inside an iPad in the next 5 (heck make it 8) years (assume iPads or their progeny will still be around then).

      OTOH I do totally think that AMD & Intel will design great tablet chips that will power a huge number of tablets, just not Apples since Apple fancies itself a design house these days.

        • MadManOriginal
        • 7 years ago

        8 years is a loooong time man. Intel has a shot if Apple ever wanted to port iOS over to x86. They’ve said they will (or are?) capable of fabbing custom Atom chips, so Apple could design one of those and they certainly have the volume to work a deal.

        • NIKOLAS
        • 7 years ago

        Chucky,
        You might want to consider does Apple want to be in a situation where various Android tablets that use 14nm OoO Atoms are killing the iPad in every performance metric and performance/watt metric.

        Samsung are coming at Apple very hard when they have a relatively even playing field on CPU performance.

    • NeelyCam
    • 7 years ago

    40nm chips are so three years ago. Seriously – they need to move this to 28nm. THEN they would have a competitive part in their hands.

      • MadManOriginal
      • 7 years ago

      Yeah, Brazos 2.0 was a serious disappointment.

        • NeelyCam
        • 7 years ago

        Yep – it was more like Brazos 1.2

      • sschaem
      • 7 years ago

      Its actually still competitive for the tablet market.
      Those chips are so small that going to 28nm wont really cut cost.
      (And I wound’t be surprised if TSMC charge a premium for 28nm over 40nm,
      so actually reducing AMD margins)

      So we are talking about a 1.5 watt TDP saving for a smaller margin?
      Its nice but most likely not worth the effort and extra $$$ for AMD right now.

    • link626
    • 7 years ago

    at $600, these tablets are way too expensive.

    I hope amd will succeed in lowering the prices of these tablets. The average consumer won’t even look at anything windows-based over $500.
    They’ve been brainwashed into buying Apple on the high level, and Android on the cheap level.

    • sweatshopking
    • 7 years ago

    10? microsoft announced over 1000 designs certified for windows 8 yesterday, i realize that’s the total market, but 10 of those are AMD’s new chip? that sucks for amd.

      • link626
      • 7 years ago

      that 1000 includes many many desktops and laptops.

        • sweatshopking
        • 7 years ago

        yeah, i know. but 10 isn’t many for such a huge launch. it’s just depressing.

          • internetsandman
          • 7 years ago

          It depends. 10 high profile, well featured and strong value designs are better than 100 price-point-filler designs

            • sweatshopking
            • 7 years ago

            sure, but let’s be honest, i don’t think that’s what they have, or else they’d be screaming it.

            • link626
            • 7 years ago

            yep. they probably only landed acer, msi, and a few other craplets that no one will buy.

            the z01 chip was only used in the MSI windpad, and Intel has already locked in all the win8 tablets that have been revealed already. Intel was quicker to the draw, as usual.

            • sschaem
            • 7 years ago

            At least one pro model ?
            [url<]http://www.fujitsu.com/fts/products/computing/pc/notebooks-tablets/advanced/stylistic-q572/[/url<]

            • sweatshopking
            • 7 years ago

            and they’ll sell what? 1000?

          • sschaem
          • 7 years ago

          Thats for the Z-60

          They also sell other CPU, like the C-70
          [url<]http://www.officedepot.com/a/products/972889/Acer-Aspire-One-AO725-0487-Laptop/[/url<] BTW, whats a C-70? AC-60 with a 7 ?

      • BaronMatrix
      • 7 years ago

      Market flooding is starting to affect Intel…

        • NIKOLAS
        • 7 years ago

        In your dreams only.

        Hey how’s your MONSTER Bulldozer doing?

      • kalelovil
      • 7 years ago

      > 125 AMD designs in total for the Windows 8 launch. [url<]http://finance.yahoo.com/news/amd-powers-superior-windows-8-040100310.html[/url<] They're still just a shadow of Intel though.

    • derFunkenstein
    • 7 years ago

    I like how they’re not sure but they’re announcing it anyway. It’s like they’re rummaging through the trash saying “I know it’s in here somewhere…”

    • chuckula
    • 7 years ago

    It’s kind of a shame that the netbook is dead because these chips would do very well in a netbook form factor. Second best solution would be an Asus Transformer spin where you get a big battery life boost using the keyboard module.

      • MadManOriginal
      • 7 years ago

      I am starting to change my mind about lamenting the death of the netbook, the screen resolution and Win 7 Starter made them decidedly second class PCs. Instead we get things like this: [url<]http://www.newegg.com/Product/Product.aspx?Item=N82E16834215382[/url<] for $300, or the HP DM1Z - more powerful but still reasonably priced ultraportable sized-ish laptops. I'd take one of those over a 10" netbook every single time.

        • Washer
        • 7 years ago

        The screen resolution and Win 7 Start were/are artificial limitations that should have never been put in place. Looking back I feel the netbook was/still is a solid concept that was royally screwed by Intel and Microsoft.

        • BaronMatrix
        • 7 years ago

        This is THE laptop…

        [url<]http://www.newegg.com/Product/Product.aspx?Item=N82E16834131306[/url<]

          • chuckula
          • 7 years ago

          Oh yeah Baron.. let’s quote this ringing endorsement from the page you linked (the writer is a verified owner BTW, so it isn’t just a spam post):

          “Cons: 3+ second hangs frequently. Has trouble playing youtube videos. Screen gets dirty while closed. FN software doesn’t work properly.

          Other Thoughts: I added 4 more gigs of ram and that didn’t solve the speed issue. The computer just gets hung up on any kind of multitasking. Heaven forbid you have a youtube video playing while you try and download/open a powerpoint. I like how lightweight the computer is, and it is decently quick, but if you like to switch through windows rapidly and have more than one tab open at a time, this is definitely not the computer for you.”

            • JumpingJack
            • 7 years ago

            [url<]https://www.google.com/search?q=SAMSUNG+Series+5+NP535U3C+review&ie=UTF-8&oe=UTF-8&hl=en[/url<] Overall the reviews peg it mediocre to poor at best.

        • sschaem
        • 7 years ago

        I consider those as part of the netbook familly.

        What is actually interesting is Acer is making sandy bridge based netbooks also for $300. But you cant detach the keyboard, so I guess its ‘oldschool’

          • MadManOriginal
          • 7 years ago

          True, they are netbook class, but clearly better than 1024×768 Atom netbooks. A bit pricier but worth it. A bunch of vendors said they’d stop making netbooks, can’t remember if Acer was one of them, maybe they don’t count these as netbooks and their death was exaggerated.

            • sschaem
            • 7 years ago

            Acer is one of the rare company that didn’t say they would stop, but people assumed they would.
            (Since we where all told that netbooks where dead)

            Acer netbooks are actually really good, specially for the price.
            Acer does label those models as Netbooks in all their marketing material.
            [url<]http://us.acer.com/ac/en/US/content/group/netbooks[/url<] What happened is that people making 1024x768 Atom netbook with windows starter saw their volume collapse as those machine where good for web browsing and email, and kind of borderline for most anything else. Tablets can do the same functions + offer apps. But I see Acer netbooks (a good chunk) as low end laptops equivalent. 299$ for a 1366x768, 4GB, Sandy Bridge based netbook. Its a great deal. [url<]http://ark.intel.com/products/67192/Intel-Celeron-Processor-877-2M-Cache-1_40-GHz[/url<] Do you want to use office an $299 11" sandy bridge netbook, or Office RT on a $500 ARM tablet? I can bet the netbook CPU wont be 40% saturated when typing in Word 🙂 Apple success is making so, so many in the PC industry go stupid. Instead of marketing their strength, they copy Apple strategy... without understanding it.

    • chuckula
    • 7 years ago

    Between 6 and 19? Hondo is for stochastic tablets apparently.

    Edit: Oh, now it’s between 6 and 10! See what I mean by stochastic tablets! Maybe AMD has quantum chips and somebody accidentally observed a few of them and partially collapsed the wave function!

      • Agharta (Remastered)
      • 7 years ago

      Money is clearly tight at AM so their latest batch of interns are pre school hence their casual relationship with basic mathematics.
      Some might say that their last n CEOs and CFOs also had a casual relationship with mathematics; unless they were determining their personal salaries and share options when they suddenly became lucid.
      The company has shortened its name to AM to save on costs. Some might say this is apt as AM refers to the time of day when people generally are asleep and this company sadly has appeared to have been asleep at the wheel for a long time; possibly dreaming about the glory days!

      • Alexko
      • 7 years ago

      It just means that 6 of those are confirmed products and others are projects that may or may not make it to market.

        • Agharta (Remastered)
        • 7 years ago

        The stink of desperation of marketing folk.

          • MadManOriginal
          • 7 years ago

          AMD marketers? Are there even any left?

            • sschaem
            • 7 years ago

            Was there any to start with ?

    • drfish
    • 7 years ago

    Looking forward to these, hopefully a little more capable than Clovertrail while being a little less costly than Ivy Bridge derived offerings and [i<]maybe[/i<] with a better IGP.

      • jensend
      • 7 years ago

      “Maybe a better IGP” – than what?

      Clovertrail? Yes, Hondo’s IGP is without question rather dramatically better. In most situations, by 6-10x.

      Ivy Bridge? No way. Even though Trinity bests it by 2x or more in many ways, the Ivy Bridge IGP is (finally) a serious entry into the IGP game, and you’re not going to beat it with a tiny 40nm chip. Hondo has about 1/5 of both the shader power and bandwidth of Llano. Even in those rare situations light enough on the CPU that the IGP is Hondo’s limiting factor, the HD2500 will be at least 1.5x as fast as Hondo and the HD4000 will be at least 3x as fast.

      So I don’t see any maybes about it.

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