We've been hearing rumors about an Internet TV service from Intel for... well, almost a year now. Turns out the rumors are true. As AllThingsD reports, Intel Media Corporate VP Erik Huggers confirmed Intel's plans during an interview at the Dive Into Media conference this week. Huggers went into a surprising amount of detail, teasing not just an IPTV service, but also a custom set-top box:
"For the first time, we will deliver a new consumer electronics product under a new brand," Huggers said. "We'll offer consumers a box, and they'll buy this directly from us. It'll be an Intel-powered device with fantastic industrial design. But it's not just a device. We're working with the entire industry to figure out how we get live TV to consumers over the Internet."
According to Huggers, Intel wants its service to incorporate "literally everything," including live programming, on-demand content, "catch-up TV," and apps. To that end, Intel has spawned a new division—Intel Media—which is partly made up of folks poached from Apple, the BBC, Microsoft, Netflix, Google, and other firms.
Huggers stopped short of announcing a specific launch schedule. However, he said the project has been underway for about a year and a half, and we can expect it to debut some time this year.
I look forward to whatever Intel has up its sleeve. I canceled my cable TV subscription and got an Apple TV last month, and I couldn't be happier—I actually spend more time in the living room now. If Intel can offer a similar device with more content and capabilities, I'm game.