Amazon has fired the latest shot in the ongoing tablet price war. This time, it's the company's Kindle Fire HD 8.9" that has had its price slashed. The device now starts at $269 for the Wi-Fi version or $399 for the model with built-in 4G LTE connectivity.
The two offerings were priced at $299 and $499, respectively, when Amazon introduced them last September. The company has been flirting with lower price tags for some time now, of course. You might remember the temporary discounts it offered last month. This latest cut is the same as before for the Wi-Fi model, but it's even deeper for the LTE variant—and, of course, the discounts are permanent this time.
Economies of scale are to thank, apparently. "As we expand Kindle Fire HD 8.9” to Europe and Japan," Amazon says, "we've been able to increase our production volumes and decrease our costs." Indeed, the tablet is now also available in the UK, Germany, France, Italy, Spain, and Japan.
The Kindle Fire HD 8.9" has a 1920x1200 display resolution, a 1.5GHz dual-core TI OMAP 4470 processor, 16GB of storage capacity (32GB for the LTE model), a 10-hour battery, and Dolby Digital Plus-certified stereo speakers. It weighs in at 1.25 lbs, and it's about 0.35" thick, which makes the tablet even more slender than the iPad or the Nexus 7.