So far this year, Nvidia's game bundling efforts have been a little lackluster. While AMD is giving away triple-A games by the truckload, the best Nvidia can manage is free in-game credit for a handful of free-to-play titles.
Surely, Nvidia can do better.
And it will, according to TechPowerUp. The site says it has "learned" that, starting April 16, all GeForces from the GTX 660 upward will be bundled with Metro: Last Light. The post-apocalyptic shooter is currently in development by 4A Games and is due out on May 14. (I assume the bundle will simply include a pre-order key.)
For reference, the GeForce GTX 660 is currently positioned between the Radeon HD 7850 2GB and the Radeon HD 7870 GHz Edition on the pricing scale. Both of those cards ship with Crysis 3, BioShock Infinite, and Far Cry 3 Blood Dragon. I'm not sure Metro: Last Light will be enough to tip the value equation in the GeForce's favor, but at least it should be a start.
I hope this rumor checks out, in any case. The pricing and performance gaps between competing GeForces and Radeons are tighter than ever, especially now that new drivers have (mostly) ironed out AMD's frame latency issues. That leaves game bundles as one of the last major differentiators—and it's not much of a contest when only the Radeons come with free triple-A titles.