Frenzied Mac geeks terrify shoppers

— 12:41 AM on May 21, 2001

You're not gonna believe this. Oh, heck, who am I kidding? We all know the Reality Distortion Field has some intensely strange effects. Check this out, from a CNET report:

MCLEAN, Va.--The opening Saturday of the first Apple Store turned a suburban Washington, D.C., mall into a scene from a rock concert.

More than 500 zealous Mac fans lined up as early as 4 a.m. EDT for the chance to be the store's first customer and to support Apple Computer's retail experiment. The crowd--which earlier broke into chants of "Apple! Apple! Apple!"--roared when the stored open at 10 a.m. EDT.

There's nothing like a retail computer outlet to get the blood pumpin' and the zits burstin'. This does sound like a unique retail experience, though. There's a help desk with the irony-free name Genius Bar.

Irony is free here at TR, as well. One onlooker seems to have gotten a dose:

One person looking on at the watering hole, while a reporter tested the genius' prowess, chuckled and turned his head, perplexed.

"If Macs are so easy to use, why do they need a genius to solve problems?" he muttered to no one in particular.

Let's see the genius answer that one.

I have to give Apple credit, though, for opening their first store in suburban Washington, D.C. Apple knows who its users are: government bureaucrats and overeducated employees of non-profit organizations whose sensibilities are too radical and individuality too fragile to accept a beige PC box running Windows. They deserve each other.

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