AMD is playing a bit of a double role in the industry. Sony and Microsoft have both selected AMD silicon to power their next-gen consoles, and there are already AMD GPUs inside the Xbox 360, Wii, and Wii U. At the same time, AMD also makes a decent chunk of change from PC graphics hardware.
In an interview with Forbes this week, AMD's Matt Skynner talked a little bit about how the impending arrival of the PlayStation 4 and Xbox One will affect the PC as a gaming platform. The way he sees it, PC gamers stand to benefit from the new consoles coming out:
Matt Skynner: "PC gaming is alive and well. That's a segment that's growing. Whenever new consoles come out it gives a boost to gaming overall. Because the architectures are similar, it reduces cost, makes it easier for a developer to create for console and PC. Gamers aren't console or PC gamers. In my mind gaming is gaming, and any advance in one area helps things across the board.
"The new consoles too triggered a rush in game engine development. Anytime developers are spending new effort and new focus on designing new engines, then of course they're going to release PC games that feature these technologies.
Skynner went on to say that next-generation games "should run better" on PCs powered by AMD hardware, since those titles will also be optimized for AMD-powered consoles. "Because it's our architecture there, it's easier to port the games," he said. "And because they're first developed on our hardware, there should be a performance advantage."
I'm not sure how much truth there is to that last part. After all, Nvidia's fastest single GPU, the GK110, is quicker than anything in AMD's lineup right now—and far faster than what's inside the PS4 and Xbox One. Either way, though, it sounds like there are some exciting times ahead for us PC gamers.