Earlier today, Asus introduced the ROG Swift PG278Q—a nice monitor for sure, but one with a relatively pedestrian 2560x1440 resolution. Now, the company has pulled back the curtain on another display: the PB287Q. This one lacks G-Sync support, but it serves up a 28", 4K panel for the same $799 price as the ROG Swift.
The PB287Q has a 3840x2160 screen resolution, 350 cd/m² luminosity, and a 1-ms gray-to-gray response time rating. It sports the same assortment of display outputs as the ROG Swift—DisplayPort 1.2, HDMI, and MHL—as well as the same adjustability options—meaning you can swivel, tilt, pivot, and tweak the height of the screen to your liking, and VESA mounting holes are included for good measure.
As icing on the cake (very, very cheap icing), Asus integrates a pair of 2W stereo speakers, which hook up to your computer via an analog headphone jack. I wouldn't expect stellar sound quality there, but if you're not an audio buff, I suppose integrated speakers are less unsightly than bargain-basement Creative or Logitech offerings.
Asus plans to release the PB287Q in the second quarter of this year. Once out, the PB287Q will likely compete against Lenovo's ThinkVision Pro2840m, which will offer the panel size and resolution at the same price. Also in the ring will be Dell's sub-$1,000 UltraSharp 28, which has similar specs.