Tualatin has shown signs of eclipsing the Pentium 4's performance, and the i845 Brookdale SDR won't help much in that regard. In order for Intel to stave off further embarrassment, PROM is speculating that Intel may effectively kill off the Pentium III brand name for desktops when the i845 Brookdale is finally released in the fall. The PIII (Tualatin) will continue to exist in the mobile and server markets, but Intel will take the mature P6 core and re-introduce it into the market as the new Celeron.
This move would leave the Pentium 4 and Celeron as Intel's two desktop processors. The de-emphasis of the PIII / CeleronIntel could now make less of themwould allow Intel to focus on increasing the P4's market share. Does that sound plausible? Publications like The Register, The Inquirer, and EBN have all hinted that Intel will be making a major change in its roadmap. This could get interesting, so stay tuned.