AMD really wants people to run its Gaming Evolved software. The company has set aside $5 million for a new rewards program that gives players games, hardware, and discounts in exchange for using the program and its various features.
Software from Raptr powers the Gaming Evolved app, which provides optimized configuration settings for games, automatic driver downloads, streaming capabilities, and social networking features. The functionality is similar to what's offered by Nvidia's GeForce Experience software, but there's a crucial difference between how the apps approach optimized game configurations. GFE relies on testing conducted in Nvidia's labs, while Raptr draws on crowdsourced data obtained from its users. Expanding the size of that user base should improve the quality of Raptr's recommendations, which helps to explain why AMD has pledged a substantial sum as part of this new incentive program.
Dubbed AMD Rewards, the program doles out points for using the Gaming Evolved application to play games and optimize configuration settings. Players are also rewarded for "posting quality content to the community, connecting with other games, and discovering new community features."
Points can be redeemed through the Raptr store, which currently offers Sapphire Radeon R7 260X, R9 270, and R9 270X graphics cards in addition to a bunch of older games from AMD's Never Settle bundles. Other rewards include Astro A40 headsets, GameFly subscriptions, and discounts on Gunnar eyeware and Jinx clothing.