They had to listen. And apparently they are listening.What a novel idea. Bill points out the market alternatives to Rambus DRAM, including DDR RAM, which looks like a popular candidate for the next true PC standard.
EE Times reports "Intel talking DRAMs with Big 5" - apparently they are discussing the future of memory technology; and this time Intel is involving all the major players instead of attempting to unilaterally introduce a standard.
Meanwhile, The Register is reporting that Intel has not invited Rambus to join this new coalition on memory standards, and that Intel and Rambus aren't terribly enamored of each other any longer.