Development versions of Oculus Rift have been out for a while, but the first consumer version of the kit is still in the works. How much will it cost when it finally comes out? In an interview with Eurogamer, Oculus head honcho Palmer Luckey attempted to answer that question:
As for the eventual price: the consumer version should come in similar to what DK2 costs now. "We want to stay in that $200-$400 price range," he states. "That could slide in either direction depending on scale, pre-orders, the components we end up using, business negotiations..."
"Whatever it is," Luckey adds, "it's going to be as cheap as possible." Mitchell nods: "That's really the goal."
The Oculus DK2 kit is currently priced at $350. Given everything, though, I'd expect the retail kit to end up somewhere below that.
Shortly after Facebook's acquisition of Oculus was announced this spring, Luckey stated in a Reddit post, "This deal specifically lets us greatly lower the price of the Rift." Also, Facebook's Mark Zuckerberg was quoted by InfoWorld as saying, "We're not going to try to make a profit selling the devices, long-term. We view this as a software and services thing." Those statements definitely lend weight to Luckey's "as cheap as possible" promise.