Recent reports suggest that Apple's new iPhones, particularly the iPhone 6 Plus, have a tendency to bend in users' pockets. Apple has addressed those reports and downplayed the extent of the problem.
In an official statement relayed by The Verge, the company says the new iPhones' aluminum unibody construction is "tempered for extra strength" and uses "stainless steel and titanium inserts to reinforce high stress locations." The devices were subjected to "rigorous tests" that included "3-point bending, pressure point cycling, sit, torsion, and user studies" during development. "With normal use," Apple adds, "a bend in iPhone is extremely rare and through our first six days of sale, a total of nine customers have contacted Apple with a bent iPhone 6 Plus."
To hammer the point home, media outlets including The Verge and Re/code were invited to a grand tour of Apple's testing facilities in Cupertino. There, Apple marketing chief Phil Schiller told The Verge that users should visit their local Apple Store and speak to an Apple Genius if they think "something's occurred that shouldn't have with [their] device."
Apple's response is reassuring, but the PR damage may already be done. As IBTimes reports, a number of companies have already poked fun at the bendgate controversy—including Samsung, whose latest ad shows an iPhone prostrating itself in front of a Galaxy Note 3. The tagline? "Bend to those who are worthy."