Are Surface tablets going the way of the dodo? Probably not.
This morning, DigiTimes posted a story about the future of Microsoft's tablet family. Quoting its usual sources from Taiwan's supply chain, the site said Microsoft was "likely to terminate the product line" because of weak sales and growing demand for phablets.
With the factors above, the sources believe sales of the Surface Pro 3 are unlikely to surpass one million units, adding that Microsoft is also not very aggressive about development of a next-generation Surface and is likely to terminate the product line.
The site went on to draw a parallel with the Zune series, Microsoft's ill-fated line of iPod competitors that was discontinued in 2011.
Microsoft seems to have been eager to nip this rumor in the bud. Without mentioning DigiTimes by name, or even acknowledging the story, the company responded earlier today on its official Surface Blog—with a statement from its CEO, no less.
“We believe a strength of the Microsoft platform for enterprise is the rich ecosystem of hardware and applications developed by our partners, the community at large, and some of our own teams at Microsoft. In particular with Microsoft Surface Pro 3 we are now offering an enterprise-class device that can deliver great end user productivity. Microsoft is putting its full and sustained support behind the ongoing Surface program as one of a number of great hardware choices for businesses large and small.” – Satya Nadella, Microsoft CEO
The blog post follows up the Nadella quotation with, "Businesses can buy with confidence. We are here to stay."
Honestly, I'd be more inclined to trust Microsoft here, especially considering DigiTimes' spotty track record. Microsoft has definitely faced an uphill battle in promoting the Surface series. However, its latest earnings release quotes Surface revenue of $409 million for the April-June fiscal quarter. A recent TK Tech News tweet, which has been reposted around the web, also suggests a couple of new Surface slates could launch in time for the holidays: a consumer-bound Surface 3 and the long-awaited Surface Mini.
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