AMD’s A-series price cuts still aren’t in effect

A week ago, AMD announced some pretty deep price cuts across its A series of APUs. The cuts were supposed to take effect "soon, if not immediately," but they still don't seem to apply at major e-tailers, including Amazon and Newegg. Take a look:

Model Newegg

price

(10/21)

New SEP

(10/21)

Newegg

price

(10/28)

Amazon

price

(10/28)

A10-7850K $179.99 $143 $179.99 $166.01
A10-7800 $164.99 $133 $159.99 $159.09
A10-7700K $159.99 $123 $139.99 $139.99
A8-7600 $109.99 $92 $104.99 $104.99
A6-7400K $84.99 $58 $69.99 $71.49

The first set of prices was gathered on October 21, just as the price cut was announced. The second set was gathered this morning. As you can see, some prices have come down slightly, but we're still quite a ways from AMD's new suggested e-tail prices (or SEPs). The A10-7800 in particular is effectively marked up by about 20% at both Newegg and Amazon.

AMD isn't saying what's taking so long, nor has it shared an updated timetable for the cuts. "We're working with them [the e-tailers] to get the prices closer to SEP," the chipmaker told us. "Stay tuned, more as it comes."

It's not unheard of for a price cut to take a few days to propagate across e-tail listings. AMD did promise immediate or near-immediate changes, though, and it hasn't delivered. That's too bad, because the announced cuts really should make A-series APUs quite a bit more competitive. We featured an A10-7800-powered sample build in our new System Guide for that reason.

Also, this delay narrows the window in which shoppers can take advantage of both the price cuts and AMD's software bundling deal. Until the end of the month, AMD says customers who purchase an A10 APU are entitled to one of three games (Murdered: Soul Suspect, Thief, or Sniper Elite 3) or a copy of Corel Aftershot Pro 2 for $5.

Comments closed
    • auxy
    • 8 years ago

    Yay Directron! I live near them in Houston. I go there all the time. Great place!

    • auxy
    • 8 years ago

    You’re right on target — as usual. I think you are my favorite commenter, after HisDivineOrder. High four! (‘ω’)ノ

    I sent MSI and ASUS angry e-mails (but well-worded and concise) about their lack of APU laptops in the US and they both responded! … with a resounding “meh”. Very irritating!

    • sschaem
    • 8 years ago

    Then use desktop part like the A10-7800…

    I’m not talking about making a $1200 waffer thin ultra portable to run Office half arsed, but a $499 entry level gaming laptop with free sync, true audio, mantle , etc..

    • Rza79
    • 8 years ago

    Have you ever considered that AMD can’t deliver the FX-7600P in decent quantities? Who knows, possibly the FX-7600P was just a marketing stunt and nothing more. And maybe Intel is cock-blocking it. You can’t know. You can’t just blame the manufacturers because you don’t know the source of the problem.

    • JumpingJack
    • 8 years ago

    For just about anything.

    • JumpingJack
    • 8 years ago

    You did not say anything about the “site” bashing AMD, here is what you said:

    [quote<]you can bash AMD all you want.[/quote<] You posted the in the comments section of an article which reported that AMD's promised price cuts have not filtered to retail as of the time of this writing (which is simply a fact). You posted this comment in the comments section of an article that was published by Techreport, hence when referencing said article it is grammatically and logically correct to state as I said: [quote<]AMD PR sent the press an announcement of price cuts. TR is simply pointing out those intended price cuts have not yet been reflected at retail/e-tail as AMD had promised.[/quote<] This is because TR wrote and published this article in which you commented on and opined about AMD bashing. Thus your statement implies that "you" as you used it in the quote above references the author of said articles, who, for all intent and purposes, writes articles for and is an endorsed representative of TR (or the (T)ech(R)eport)

    • Peldor
    • 8 years ago

    That’s the same story since Core 2 hit: next year AMD will be competitive.

    • destroy.all.monsters
    • 8 years ago

    Still no re-opened store in NorCal. I am disappoint.

    • south side sammy
    • 8 years ago

    even then Intel kept their prices high.

    • south side sammy
    • 8 years ago

    maybe it’s a drop to clear inventory for the new stuff on the horizon?

    AMD is developing new cpu architecture that is supposed to be very competitive with Intel in 2015. We’ll have to see if they pop up.

    • south side sammy
    • 8 years ago

    that depends on what you are using the cpu for.

    • south side sammy
    • 8 years ago

    it takes a long time for the “old” chips to disappear sometimes…… and even longer for the prices to drop……. correlation?

    and except for the speed jump they’re not really that different. ………. same thing AMD is doing?

    • south side sammy
    • 8 years ago

    what did I say about the “site” bashing AMD?

    • Thrashdog
    • 8 years ago

    Bah! KCMO is best KC. All the really cool stuff is over here! Overland Park is just there for big box stores and midrange multinational chain retailers.

    • sschaem
    • 8 years ago

    This actually a good example of what I’m talking about.
    Half baked product with no marketing.

    The A10 7300 is not suitable for an entry level game laptop. Its half the speed of the 7600p
    And I’m even talking about a higher end 45w model, like the original llano laptops.
    And its NOT marketed as a gaming laptop, no freesync.

    Actually many gaming laptop deasipate 65w+ so AMD could up the clock . the 7600p is only 35w

    • Tirk
    • 8 years ago

    Dorothy, “Toto I don’t think we’re in Kansas anymore”

    Glinda, “You’re right! You’re pumped with drugs and drove to Missouri’s Kansas City. These aren’t Mushkin ram singing for you, its small children running from your drug induced rampage. You just killed their teacher with your car. Now before you get sent to the OZ, get your ass back Over the Rainbow to the Micro Center in Overland Park and enjoy those great prices.”

    -Ah now wouldn’t that be a funny commercial, hehe.

    • JumpingJack
    • 8 years ago

    What about this article is bashing AMD?

    AMD PR sent the press an announcement of price cuts. TR is simply pointing out those intended price cuts have not yet been reflected at retail/e-tail as AMD had promised.

    This is not bashing rather it is simply stating an observation.

    • HisDivineOrder
    • 8 years ago

    Intel releases new product. AMD sits on the same product, but changes the name.

    Yeah, AMD needs more price drops to compensate.

    • HisDivineOrder
    • 8 years ago

    This is what happens when you can MOST of your marketing/PR staff/support staff. You do things like make announcements that go unimplemented (R9 290/290X preorder coming next week then no word for a month) or scaled back (BF4 bundle is for EVERY card, whoops only select models), you talk up things that are supposedly going to happen, but don’t, or announce things so far ahead of actual implementation that people actually complain that the thing you said was going to happen didn’t… and that’s mostly the lasting impression you get about the whole thing.

    AMD’s PR team is just so bad atm they are doing themselves absolutely no favors. Look how long it took them to get any sort of R9 290/290X price drop in effect after the Geforce 970 showed up and began murdering them in the streets…

    • Deanjo
    • 8 years ago

    Or maybe AMD isn’t offering any price protection to the large e-tailers on their existing inventory.

    • colinstu12
    • 8 years ago

    Intel does this by releasing chip refreshes 6/12/18mo down the line. The new chips are the same price (or sometimes 0.99-5.00$ different in price) but feature bumps on clock speed.

    The old chips are sold alongside the new ones, but they eventually get discontinued.

    • Rza79
    • 8 years ago

    The AMD A10-7300 is a pretty nice product for a 19w TDP processor.
    The 551G with dual graphics (I assume it has that, doesn’t say on the spec sheet) looks like it could actually deliver some decent gaming performance for $600.
    A Thai review says while testing with 14.6 drivers, didn’t have CF available.

    • LostCat
    • 8 years ago

    [url<]http://www.amazon.com/Acer-Aspire-E5-551-T5SV-15-6-Inch-Midnight/dp/B00K2O4THY/[/url<] [url<]http://www.amazon.com/Acer-Aspire-E5-551G-T0JN-15-6-Inch-Midnight/dp/B00K2O4S6G/[/url<] Blame the OEMs, Acer doesn't seem to have any problems with what you ask.

    • sschaem
    • 8 years ago

    I will open this rant with

    “insanity is doing the same thing over and over and expecting different results”

    AMD make CPU products that make no sense for years now.
    It seem AMD management believe that if they build something… anything that can run x86 code it will sell like hotcakes. And its not been the case since llano and bulldozer.

    Yet, when AMD get lucky, they dont have the sale & marketing expertise to capitalize on it.

    Right now AMD could dominate the sub $600 gaming laptop market with kaveri, easily.
    But AMD seem to think this market is not worth anything.
    Even now that they have Kaveri, an APU based on the PS4 / xbox 1 technology , from its HSA design down to sharing the ‘same’ audio DSP … its “pass” lets just create a new architecture.

    What a waste… If AMD worked with an OEM they could make a killer entry level laptop, including freesync (no cost to the OEM, its like getting a laptop with built in Gsync) and more for ~$500 with a 45w kaveri .

    • jihadjoe
    • 8 years ago

    I dunno. When was the last time you saw an Intel product that wasn’t competitive at its price range?

    • ronch
    • 8 years ago

    Er… maybe it’s because APUs aren’t selling very well?

    You don’t slash prices when your products are selling very well.

    • ronch
    • 8 years ago

    I personally just don’t find APUs compelling enough for a gaming PC, and if I wasn’t I’d probably just get a Haswell with strong CPU cores depending on the purpose (i3, i5 or i7) and rely on Intel graphics, but (admittedly having an affinity for AMD… because I like ‘alternatives’) I just might be able to convince myself to get a 7850K for $143 (when the price actually applies). Like Scott, I just don’t know where these APUs fit apart from granny’s PC or a SFF HTPC. Really can’t wait for Zen to come out and see if it puts AMD in a much better position. Right now they really don’t have a choice and I bet AMD is aware APUs aren’t really very compelling.

    Also, if APUs are selling very well (as AMD seems to always imply), why the heck would they slash prices especially given their lackluster quarterly results? When your product sells very well, it doesn’t make sense to cut prices.

    • chuckula
    • 8 years ago

    TAKE ME WITH YOU!!

    • ibnarabi
    • 8 years ago

    They are when you live by one 🙂
    We are in the market too 😉

    • trabi
    • 8 years ago

    Thank you 🙂

    Edit: Down-vote for thanking Cyril (the author)? I was being sincere (not sarcastic).

    • flip-mode
    • 8 years ago

    Please. Intel doesn’t do price reductions without a reason. I think there were a couple times it happened back when AMD’s chips were competitive or *gasp* better than Intel’s. Remember how high AMD priced it’s chips when they were superior? Intel sets prices the same way every other company does – based on supply and demand. Intel’s no devil, AMD’s no angel. So I feel quite OK about bashing AMD for being craptacular for the last 8 years.

    • willmore
    • 8 years ago

    Didn’t there used to be one off of Golf Rd (or was it Higgins?)?

    • flip-mode
    • 8 years ago

    Are we caring about this? We don’t need a new price we need new (better) products.

    • Dissonance
    • 8 years ago

    The Core i7-4790K is $279.99 at Micro Center for in-store pickup only:

    [url<]http://www.microcenter.com/product/434176/Core_i7-4790K_40GHz_LGA_1150_Boxed_Processor[/url<] Newegg has the same chip for $339.99, which is Intel's official price. [url<]http://www.newegg.com/Product/Product.aspx?Item=N82E16819117369[/url<] Amazon's the same. Micro Center's in-store-only discounts aren't indicative of market prices.

    • jensend
    • 8 years ago

    In case anybody is interested in actually getting a part rather than in snark about how AMD isn’t managing to influence retailers:

    The A8-7600 is by far the best deal among the Kaveri processors, and it’s [url=http://www.directron.com/ad7600ybjabox.html<]available for $96 at directron[/url<], with free shipping. Directron is also running a [url=http://www.directron.com/newcustomer.html<]10% discount for new customers[/url<]. (There are some [url=http://www.directron.com/discounts.html<]other discounts[/url<] if you've ordered from them before.) With the discount that's well below AMD's new MSRP. Last week when I saw the price cut announcement and a [url=http://www.newegg.com/Product/Product.aspx?Item=N82E16813128664<]good deal on a board from newegg[/url<] I decided it seemed like the time to replace an older system that's had some trouble lately. When the price cuts didn't take effect at newegg or amazon by Friday, I ended up grabbing the mobo anyway and getting the CPU from Directron. I've never ordered from them before but the chip is on its way.

    • Cyril
    • 8 years ago

    Good point. Added a paragraph.

    • sschaem
    • 8 years ago

    This make me wonder if AMD is going to be hit with some more “one time charges” .
    R. Read signed a contract where AMD is obligated to buy 1.2 billion in wafer from GF in 2014.

    So if AMD is guiding down by 15% for Q4 2014 (when its normally an up quarter),
    could this mean AMD will miss by maybe up to a quarter billion ?

    AMD will need to fire about 10% of the company to recover that over 3 years…

    edit: or we all have it all wrong. and the reason why the price are still 20% above MSRP is because they are selling like hot cakes and newegg & amazon is under tight supply…
    Yea, that must be it.

    • derFunkenstein
    • 8 years ago

    They (or, I guess, their e-tail partners) need to do what they said they’d do.

    • bittermann
    • 8 years ago

    Yes if they want to actually sell anything. It’s the unfortunate truth.

    • trabi
    • 8 years ago

    From the original article about the price-drop.

    “[i<][b<]Until the end of the month[/b<], anyone who purchases an A10 processor (whether current- or previous-gen) is entitled to... (1.) choose one of three games:Murdered: Soul suspect, Thief, or Sniper Elite 3. (2.) OR buyers can get a copy of Corel Aftershot Pro 2 for $5, a sizable discount from the $59.99 Corel charges on its website. [/i<]" The previous article says these discounts run till the end of this month. Should we expect AMD to reduce prices from $179 to $143 [u<]and [/u<] run the above two offers?

    • chuckula
    • 8 years ago

    [quote<]when is the last time you saw an Intel product reduced? [/quote<] Wait what... we could do that? But why? -- Intel

    • bittermann
    • 8 years ago

    I wonder if AMD is trying to work out some sort of subsidizing with them before Black Friday? If not by then I guess these etailers are going to have some hard choices to make down the road?

    • south side sammy
    • 8 years ago

    you can bash AMD all you want. when is the last time you saw an Intel product reduced?

    the drop came a little too soon for Black Friday. expect to see it then. I assume that’s a major spot in the year where etailers make adjustments to pricing to aid in positive year end sales.

    • derFunkenstein
    • 8 years ago

    Near as I can tell, pretty much nobody is dropping the price, which might be another factor to explain why Newegg and Amazon haven’t really done much. On Pricewatch, the cheapest A8-7600 is $103.99. A10-7800 is closer to the new pricing, at $145.99.

    • bittermann
    • 8 years ago

    I hear you bro! I was in Chicago (Schaumburg) at a Server 2012 advanced training seminar a couple weeks ago. Looked up MC and it was way downtown. 🙁 and traffic was horrible with all the construction! I opted to go to TigerDirect a couple miles down the road…what a mistake.

    • Chrispy_
    • 8 years ago

    Well, if AMD can sell stock to retailers that aren’t sitting on a big pile of unsold chips, why should they subsidize the big boys?

    Stock purchase is a gamble, always has been, always will be. Once the money’s traded hands it’s up to the current owner of the stock to make the most of it, and growing big old piles of slower-moving stock doesn’t merit financial reward, IMO.

    • Chrispy_
    • 8 years ago

    So much old AMD stock.

    Retailers can’t discount the new stuff because that would undercut their discounted old stuff which isn’t selling either. Nobody wants the old stuff because it’s hot, obsolete and slow, instead of warm, current-gen and acceptable.

    AMD did themselves no favours with the change of FM1 to FM2 to FM2+ but Kaveri and Kabini are decent enough products at the right price; The large retailers need to pull their thumbs out and slash their stock ASAP to clear their stockpile. If they don’t people will just go elsewhere to other vendors who are already buying and selling stock at AMD’s new lower prices.

    It’s not just a CPU sale they’ll lose, it’ll be the CPU, board, RAM and extras that go with a whole upgrade in most cases. Did they factor that into their reluctance to make a loss on the old Richland/Trinity AM2 parts?

    • chuckula
    • 8 years ago

    [quote<]AMD's going to have to subsidize what they currently have to get them moving, I'm sure.[/quote<] That would be [b<][i<]contra[/i<][/b<]ry to AMD's revenue though.

    • derFunkenstein
    • 8 years ago

    I get what’s going on, and can’t blame them. Theory: online retailers are sitting on a big pile of unsold chips and aren’t willing to drop the price to be less than what they themselves paid for them. AMD’s going to have to subsidize what they currently have to get them moving, I’m sure.

    • TO11MTM
    • 8 years ago

    Bingo Bango. It’s been a long time since I’ve been directly involved in the Hardware Retail industry, but what I’m seeing here is a classic case of parts at the older price in the channel, that will have to be cleared out before dealing with more stock.

    In my past experience many CPUs at Etailers tended to be priced very close to what their actual COST is. I lost count of how many times people were selling parts at pennies above what our channel cost was.

    The other side of that, however, if the parts weren’t selling anyway (As evidenced by the size of some of the price drops,) then it really is close to a wash for the Etailer as to whether they just wait for enough people to go ahead and buy the CPUs at the current price, or take a loss on the existing stock.

    I’m sure once it makes financial sense, they’ll bundle it in a combo of some sort to limit the flow of red ink.

    • Thrashdog
    • 8 years ago

    Come to the magical land of Kansas City, where gigabit internet flows like honey, the baseball team is suddenly not a national laughing stock, and amazing hardware deals are just a twenty-minute drive away at Micro Center!

    • chuckula
    • 8 years ago

    My point is… since there are only a few Microcenters in the entire U.S. … AMD’s price cuts haven’t reached Microcenter either as far as I (and most other readers here) are concerned since the online order price ain’t $120.

    • ibnarabi
    • 8 years ago

    Your point? I don’t care if they net a profit. Not my business 🙂

    • ibnarabi
    • 8 years ago

    Snark doesn’t get you friends who live next to a Microcenter. 😉

    • bittermann
    • 8 years ago

    They had no business releasing it at the price point they did when it first came out. Of course people bought them out of curiosity.

    PS: I meant specifically the 7850K but others as well.

    • bittermann
    • 8 years ago

    That mystical place called Microcenter doesn’t count…get out of here with that in store only stuff!

    • chuckula
    • 8 years ago

    [quote<]AVAILABLE FOR IN-STORE PICKUP ONLY[/quote<] Wikipedia is your friend: [url<]http://en.wikipedia.org/wiki/Loss_leader[/url<]

    • ibnarabi
    • 8 years ago

    7850k’s are $119.99 at Microcenter. Maybe you should ask Newegg/Amazon why they are so overpriced, instead of bothering AMD…
    [url<]http://www.microcenter.com/product/427565/A10_7850K_40_GHz_Black_Edition_Boxed_processor[/url<]

    • maxxcool
    • 8 years ago

    Easy. LOTS of unsold stock bought at the previous oem rates. IE selling at much lower margins ‘now’..

    to be honest they need to sell them off at all possible costs NOW before the freefall in prices begins as AMD continues to crumble.

    • albundy
    • 8 years ago

    thats ok. its not like there’s anything good to buy.

    • bittermann
    • 8 years ago

    I have been keeping track of the prices as well at least at Newegg and they sure don’t seem to be budging to much. Only the 6800K with a discount of $20 off with special code. WTF is it with these etailors?

    • chuckula
    • 8 years ago

    Han knows what AMD is going through: [url<]https://www.youtube.com/watch?v=X-rkFaIPyL4[/url<]

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