AnandTech purchased by parent company of Tom's Hardware

Just a few months after its founder departed for Apple, AnandTech has been sold. The buyer is Purch, a growing "digital content and services company" that acquired Tom's Hardware last year. Here's a snippet from the official press release:

NEW YORK, NY (December 17, 2014) – Purch today announced the acquisition of, a leader in mobile, computing and IT analysis and reviews. Purch’s industry-leading combination of high-quality content and integrated commerce experiences makes complex buying decisions easy for more than 100 million consumers and professionals monthly. With the acquisition of AnandTech, Purch furthers its mission to simplify purchase decisions for in-market tech consumers by adding one of the most popular computer components, hardware, and mobile reviews sites to a brand portfolio that already includes category heavyweight, Tom’s Hardware.

The release goes on to quote the boy wonder himself. Anand says he's "happy to see [AnandTech] end up with a partner committed to taking good care of the brand and its readers."

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