Report: Google to launch its own cellular service

After Google Fiber, here comes Google Wireless. That's the scoop over at the Wall Street Journal, which says Google has cut deals to launch its own cellular service aimed directly at consumers.

This time, Google won't be building its own infrastructure. Instead, according to "people familiar with the matter," the Internet giant has entered partnerships with Sprint and T-Mobile. Google plans to resell service on those companies' networks.

The Journal adds that it still lacks details about where, when, and for how much Google's wireless offering will be available. However, the paper says its sources believe Google's entry is "likely to prod the wireless industry to cut prices and improve speeds."

Well, let's keep our fingers crossed.

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