IDC: Windows Phone market share shrank to 2.7% last year


Market research firm IDC has released its smartphone shipment data for 2014, and the numbers paint a pretty bleak picture for Windows Phone. Turns out Microsoft's mobile OS saw its share of shipments shrink from 3.3% to just 2.7% between 2013 and 2014. Yikes.

Operating System 2014 Unit Volumes 2014 Market Share 2013 Unit Volumes 2013 Market Share Year-Over-Year Change
Android 1,059.3 81.5% 802.2 78.7% 32.0%
iOS 192.7 14.8% 153.4 15.1% 25.6%
Windows Phone 34.9 2.7% 33.5 3.3% 4.2%
BlackBerry 5.8 0.4% 19.2 1.9% -69.8%
Others 7.7 0.6% 2.3 0.2% 234.8%
Total 1,300.4 100.0% 1,018.7 100.0% 27.7%
Source: IDC.

Android dominated the market with an 81.5% share, while iOS captured the next biggest slice, at 14.8%, a slight decrease from 15.1% in 2013.

As bleak as things may be for Windows on smartphones, Microsoft shows no signs of giving up. The company completed its acquisition of Nokia last spring, and it's announced that Windows 10 will run on phones. Recapturing market share will definitely be an upstream battle for the firm, though—if it ever succeeds.

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