news so long and thanks for all the gerbils

So long, and thanks for all the gerbils

I started contributing to TR while attending university, mostly to score the latest PC hardware without eating into my ramen budget. Little did I know my geeky hobby would eventually turn into a full-time job. Scott ended up offering me a position after graduation, and I'm grateful for the opportunity. In the 13 years since, I've had the privilege of working with really smart, talented people while knee-deep in cutting-edge technology—mostly while sitting at home in my underwear.

It's been a heck of a ride, but I've decided that it's time to move on. This will be my last post as a TR editor.

Although many things changed over the years, TR has always given me a mandate to pursue excellence and the freedom to speak my mind. I think the site offers the best combination of insightful analysis, quality writing, beautiful photography, and in-depth testing… with just the right amount of sass. I'm incredibly proud to have been a part of its growth and development. The decision to leave was difficult to say the least.

TR remains in good hands. Traffic has increased steadily, and if the front-page comments are any indication, the audience is more engaged than ever. While I'll miss being one of the voices behind the site, I look forward to joining the gerbil masses. You're the most knowledgeable, articulate, and entertaining community in the tech world. Thanks for keeping me honest.

Before signing off, I'd also like to thank the entire TR staff for putting up with me over the years. Thanks to Scott, in particular, for pushing me to do better work—and to Cyril for sharing the trenches. Without those guys, I wouldn't be half the writer I am today.

I may be turning in my media credentials, but my passion for PCs will keep me in the industry. I'm excited to be joining Asus' technical marketing team. You can stay in touch by following me on Twitter, and I'll be checking my TR email periodically. I'm sure I'll see some of you around.

Dissonance out.

0 responses to “So long, and thanks for all the gerbils

  1. Congrats on the success. All the best, TR won’t be the same without you. I hope that your new capacity doesn’t prevent you from stopping in and saying hello on the boards every blue moon. Take care and congrats again – you’ve been a great asset to the community that we’re so protective of.

  2. Congratulations on moving on to new adventures and further growth. I really enjoyed your quality work as an editor and I am sure the expertise/talent will come in handy in years to come.

  3. I’m just now seeing this. I’m almost speechless. You will be missed…I also almost exclusively buy ASUS branded motherboards and displays so you’re making a leap to a great company.

  4. Geoff, you will be greatly missed. As a Canadian, it was great seeing two of the three “main” editors be Canadian and there was actually some Canadian love on this site! Then Cyril left and now you, I fear I won’t ever see a Canadian quarter on this site again : (

    But all kidding aside, best of success in your new job. Working for a large corporation certainly has it’s perks, but you’ll also find that your freedom will be limited.

    Your contributions to this site helped make TR as good as it is today. The others do have big shoes to fill indeed.

    You will be missed.

    Have a double-double on me.

  5. Thanks for all your effort in helping to make the site a great place to visit for the last 13 years.

  6. I think you’re referring more to advertising. Marketing, in its pure form is more upstream in product strategy/deployment.

  7. Good luck on your new endeavors Geoff! I try to look at times like these not as an end but a new beginning. As you leave, may you receive the best of gerbil farewells and salutes. 🙂

  8. GL in your new job 🙂

    and don’t forget to pester every ASUS engineer to make them release a Xonar driver that actually works 😉

  9. I’m staying in Vancouver, though I’ll be traveling a bit more. Jury’s out on whether I’ll have to start wearing pants.

  10. Really sorry to see you go, Geoff. Thanks for helping make TR the best tech site on the ‘net, and best of luck at the new job.

  11. Geoff, it is sad to see you go. As someone who has been reading The Tech Report since the beginning, I will miss your reviews and style. I wish you the best of luck in your new job!

  12. It’s like you got just what you asked for. [url<][/url<]

  13. Sorry to see you go. You’ve always been someone people can count on to write quality content. *sniffles*

  14. Thanks for all the good writing over the years and good luck in your new career.
    Now get your butt over to the the TR BBQ!!! Tell Asus it is a must 🙂

  15. [url<][/url<] Good luck at ASUS!

  16. Wow! What a bittersweet post. On the one hand, Geoff, I know I’ll certainly miss the quality work of your articles. On the other hand, you’re taking that position for a reason, and I hope it works out brilliantly for you. ASUS is a good company. They make excellent products and seem to take pride in what they build, but their marketing is hilariously bad.

    I trust they’re in good hands with you at the helm-er, at the Photochop. Hopefully your work inspires many more people to buy quality ASUS products… you’d be doing a service to the world if you prevented JUST ONE HP purchase (at least until they clean up their act).

    I’ll sure miss you, though. This Bruno Ferrera guy and his wacky headlines, I don’t know if this old soul can handle this brave new world. 😀

  17. GL Geoff.

    Can you stay in Vancouver, or does this career change require relocation?

  18. So long and thanks for all the fish!
    So sad that it should come to this!

    Clear skies and following seas, Diss!

  19. Good luck on your endeavors, your input and participation will be missed here at TR! Thanks for all of it!

  20. Thanks for all the good times and great articles, Geoff.

    Best luck with your new job, you will be missed.

  21. Noooooooooooooooooooo!!!!!

    First Cyril now Geoff? I know Scott is the head honcho of TR but I have always thought of TR as Scott and Geoff’s tech site. I been here since the beginning so I have come to think of this place as yours as well, does that make sense?

    Not going to lie, gonna miss your posts and It’s going to be hard for me to adjust without you here. Anyway man good luck at Asus and please at least do guest articles here in the future.

    Thanks for all your hard work over the years Geoff!

  22. He uses the screen keyboard on his Surface. He’s double-tapping the Shift key to put it in CAPS LOCK

  23. Thank you for all the quality posts. You helped guide my tech purchases. Good luck at Asus!

  24. Have your capslock key apply to be a writer at the Tech Report? Pretty sure it would be an expert for keyboard reviews.

  25. Geoff, I echo the statements made by many others her and wish you great success in your new venture, your articles have been a mainstay of the site and a brilliant read. You’ll be missed, but all the best 🙂

  26. Was it us calling you Ge-off in the podcast? It was a joke and we’re sorry!

    Good luck to you. You will be missed.

  27. Gluck and I wish you the best on your next chapter of your life wish ASUS. Well done

  28. There are are a couple of things that keep TR above the rest.

    First are good authors like Geoff and Cyril. It is always sad to see one go as they truly had a passion for the work they did. This was evident in the podcasts and their commentary outside of the their well written articles. The site is still in good hands with Scott and the other Jeff but it’ll be a bit different going forward.

    The second thing that makes TR stand out in my eye is the fact that it is still independent. Editorial and advertising have a strong firewall between them. Articles like Scott’s [i<][url=<]Inside the Second[/url<][/i<] are a prime examples of content that has changed the industry. On that point, TR opening subscriptions helps keep the site independent going forward and something I'm proud to support.


  30. I agree with your cynicism and am afraid you might be right. Scott probably wants to retire at some point in his life, or move on to something bigger himself.

  31. And to think I was having a lousy morning only to for it to get lousier. Fudge.

    Geoff, going to miss you. One of the light bulbs here just went out, and it’s hard to think that when they screw in a new one, that it’ll be anywhere near as bright.

    I hope you find value at ASUS, and they in you.

  32. that’s a disturbing thought as TR wouldn’t be TR without scott

    if scott sold TR where could we go?
    pc perspective maybe?
    just about every pc/tech site sucks nowdays (apart from TR of course) I’m not sure what I would do if TR was sold off
    live life as a hermit in a cave with no internet maybe?? 😛

  33. LOL i still have that 4GB flash drive as well ! 😀

    It was right before someone opened their big mouth on the front page and made it clear that Quebec was to be excluded from future swag giveaways…


  34. I really hope that Scott is not about to pull an Anand on us.. Cyril first, now Geoff… Scott, please give us some words of en encouragement on an .etc post.

    Good luck in your future position Geoff ! I have enjoyed every single one of your articles. Well done old chap !


  35. Oooh err!! Sounds like a euphemism for something deeply deviant.

    So long and all the best! :'(

  36. Wait….Cyril left? When. Did I miss his “So Long, and Thanks for All the Fish….” Post?

  37. Wow! You’ll be missed, but it sounds like you’ve got a good path laid out for yourself. Good luck with everything!

  38. Asus huh, Hook me up with some free swag. 😉

    Anyways good luck on the new adventure. Just remember one thing, in corporate world DO NOT look behind the green curtain!



  40. Good luck, and thank you.

    Im sad, but I’m just a little bit bigger of an Asus fanboy this morning.

  41. Oh, you’re going too ASUS. Yep, that’s where I’d go too. I’m going to miss you, but I buy _a lot_ of ASUS products, so I’m sure I’m going too see your “right amount of sass” on some product pages somewhere. Congratulations, and good luck!

  42. Geoff,

    You’ve probably had an influence on every motherboard and disk drive purchase I’ve made since discovering TR something like 14 years ago. I’ve been happy with them all so you’ve definitely been doing something right. Add to that the hours of entertainment reading brilliant reviews of things I didn’t buy, and I think many thanks are in order. You’re leaving some big shoes to fill.

    Best of luck in the new adventure, and I’m expecting ridiculous levels of fine-grained fan control in all future Asus products.

  43. Eh I don’t know what to say – Geoff’s been my favourite, my thoughts usually align with his on things.

    Sorry to see you go, but happy you’re moving on to a place where you can improve things further!


  44. I first heard these in the 80s, but they probably go back at least a decade further:

    Q. What’s the difference between a car salesman and a computer salesman?
    A. The car salesman knows when he’s lying.

    Q. What’s the difference between a computer salesman and a computer marketer?
    A1. The salesman generally only lies to one person at a time
    A2. The saleman can lie to you without using PowerPoint.

  45. Cyril leaving I was able to accept. After all I started reading this site long before he appeared. On the other hand Geoff has always been here… I don’t know what to say 🙁

  46. Well said, right down to the ‘mate’! 😉

    Good luck Geoff, all the best at the new digs!

  47. I have not been here too long, but wanted to give my congrats on the new position. Also, I am sorry to see you leave this place as well. Thanks for giving me insight on tech to drool over.

  48. Being a long term reader of TR, I’ve followed you throughout. You will be missed.
    All the best in your new position mate. 🙂

  49. Oh, how I hate saying goodbyes!

    We will all be rooting for you on your new dream. Keep us company and give us discounts. 😉

  50. Marketing people that actually know something about what they are pushing. 😉

  51. I notice you left out the lawyers. Did Roland kill them all with his Thompson?

    Sorry to see you go, Geoff. Best of luck with ASUS.

  52. As long as we have Scott Wasson and Ronald Hanaki, we will be ok!

    Edit; It’s about time to update the ‘about us’ page Scott.

  53. Sorry to see you go but best of luck for the future Geoff!!!

    Live the dream. 🙂

  54. No indication of why you’re leaving. 🙁

    I’ve basically been here since the beginning as well. It’s shitty to see you go, hope it’s to better pastures.

  55. Take care Dissonance, you will be missed, BTW, Best of luck for future endeavours 🙂

  56. Godspeed, and good luck. I’m sure marketing is a demanding job, but it would be nice if you stopped back in from time to time to say hi.

  57. This is all my fault. I should have made time to renew my gold. We’ll miss you, Geoff! You’re hobby rescued me from a life of financial analysis or mechanical engineering. I’ve never made the meet ups but I still owe you beer and wings (TM) 🙂

  58. This is very sad to read because it means that you will become a person whose job is to BS people for the sake of profit. We need more scientifically oriented people in the world rather than more financially oriented ones. But if you don’t have a choice, i understand.

  59. Geoff, you will be missed. I’ve been lurking here as long as you’ve been writing here. Best of luck with your new opportunity I hope it brings nothing but joy and success!!!

  60. Congrats on your new job, and thanks for all your contributions through out the years!

  61. Another one?? What is this, AMD??

    Seriously though, good bye and good luck, dude. And thanks for all the fish!

  62. Truly appreciate the H2G2 reference…. good luck Geoff and don’t forget your towel.

  63. Oh no.

    Well, that’s one way to relieve Jordan of differentiating between you and Jeff on the podcast.

    By the way, what is “technical marketing”?

  64. [url<][/url<] Enjoy sir! You will be missed.

  65. I’ve really enjoyed the insight you’ve added to this site and its podcast. All the best, Geoff!

  66. The day that happens is the day I stop being a Sapphire fanboi and buy only Asus products

  67. Just wait until ASUS press releases for new motherboards include phrases like “the revolutionary 12-phase VRM purportedly reduces power fluctuations by 87%!”

  68. Wait!!! You can’t leave, we need a SSD Battle of Death: The Awakening pt. duex…..

    Thanks for the great articles and contributions Geoff. Best of luck in your next adventure and we’ll see you around the comments.

  69. Good luck in the new endeavor, change is good! Now you get to see how the sausage is made!

  70. OHNOOO! Loved reading your work, going to miss you around. Asus should be thrilled to have you! (And hey, they do great stuff too, so that should make your job a little easier!)

  71. Asus’ technical marketing team? Sounds like dream job for guy like you. Best of luck! 🙂

  72. This is a big loss for TechReport, you’ve been a major part of it’s success over the years 🙁

  73. Oh, bother.

    I know transitions happen. Doesn’t mean I have to like them. Who else is going to test a ruggedized flash drive strapped to their mountain bike (and yes, I still use the one you sent me as swag)?

    Vaya con Dios, Geoff. You’ve made us all better. May you please fix the Asus online presence.

    Have no idea if you’re a fan of (or even aware of) Warren Zevon, but take this Roland out of petty cash. May you never have to appear in Mombassa (though I’m cool with the gin).

  74. Wow. Sounds like a fun gig. I sure hope you do well. TR benefited greatly from your contributions but hopefully some new toys can find their way into damage labs for early reviews with you on the other side of the fence. 😉

  75. We will miss you and thanks for all you did for us! So…can you get us any Asus discounts? 🙂

  76. OH NOES
    first cyril now geoff it seems most of the old guard are leaving us 🙁

    cya geoff we are all gonna miss ya mate

  77. Goodbye. We will miss you. Good luck with your new Asus job. Too bad you won’t be able to use “purportedly” often anymore.

About Geoff Gasior