So this is novel. OnePlus, the phone company that brought us the cheap-but-powerful One phone, is launching a new model, the OnePlus 2. So far, so run-of-the-mill. But the twist is, they're doing it in virtual reality.
Yes, you read that right. The phone will be revealed in a virtual event space that will allow attendees to check out the new phone up close. To make this possible, OnePlus is putting their own spin on Google's Cardboard VR goggles. OnePlus claims to have improved and optimized the design for its One phone, but any device up to 6" in size should work—and for the cost of shipping, anyone interested in attending the event in VR will be able to obtain a set.
As for the OnePlus 2 itself, all OnePlus has let on so far is that it's based on a Qualcomm Snapdragon 810 v2.1 SoC, and that it'll use a USB Type-C connector. Anyone interested in watching the virtual launch event can uh, walk in on July 27 at 7PM PT.