Now that the official launch day is here, some folks who reserved Windows 10 upgrades for their PCs are getting prompts to install the OS via Microsoft's upgrade tool.
If, however, you don't want to wait or would prefer to create installation media for a fresh install, you can now download the Windows 10 media creation tool. This tool will let you grab any of the consumer editions of the OS, both 32- and 64-bit versions, and it will create an ISO for burning to optical disk or a bootable USB flash drive.
Here's hoping it works. I'm making a USB key right now. I'd hate to find out soon that something happened.