Dell flaunts its Ultrasharp 30 4K OLED monitor at CES

This morning, Dell unveiled its UltraSharp 30 UP3017Q, a 30" monitor with an OLED panel. Geared toward image and media professionals, this 10-bit monitor can display 1.07 billion colors. It covers 100% of the AdobeRGB color space and even 97.8% of the DCI-P3 color space used for digital cinema projectors. 

Attentive readers may be aware that OLED tech suffers from a couple of drawbacks. Similar to early plasma screens, image burn-in can be a problem for these displays. Dell's engineers tackled this by implementing a pixel-shifting algorithm to prevent retention. Another OLED issue is that the light-emitting elements can wear out over time, gradually growing dimmer. Dell's answer is to include a diminutive camera in the display that detects whether a person is in front of the monitor. When nobody is present, the display turns itself off.

Of course, OLED tech isn't all negatives. The advantages of this display include deep blacks, vibrant colors, and a very quick response time. Due to the deep blacks, this monitor has a contrast ratio of 400,000:1. As a bonus for laptop users: when the display is connected to a laptop via USB Type-C, the UP3017Q can charge the laptop, a feature increasingly useful as slim laptops shed their ports.

All of this exotic tech commands a price premium, though. The UP3017Q will cost $4,999 when it becomes available on March 31.


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