When preorders for the Oculus Rift launched yesterday a new piece of the puzzle got an introduction, as well. The Oculus Remote, true to its name, is a small remote-control-like device that Oculus says is "the easiest way to introduce non-gamers to VR." This remote is bundled with every Rift.
The remote is meant to be useful for accessing the Oculus store, watching a 360-degree Oculus video, or even simple gaming. I've seen my fair share of non-gamers struggle with a standard console controller when they can actually see its buttons, so a streamlined, one-handed navigation device with minimal inputs seems like a smart option to lower the already fairly high barrier of entry to VR.