However, Oculus also says it "[needs] to understand how [its] products are being used." The company says it might need to use collected data to better address technical issues, for example. Finally, Oculus noted that although Facebook helps Oculus run some of its services, no information is being shared with the parent company at this time, particularly for the purposes of advertising. Oculus says it doesn't show advertising on the Rift yet, nor is Facebook using any collected data for that purpose. The possibility of targeting ads using customer data isn't entirely off the table, though—the company says "these are things we may consider in the future."