Dun dun dun, another one bites the dust. Last year, we reported that Google Chrome would start blocking Flash ads and some auto-playing media. Today, Microsoft Edge is following in Chrome's footsteps. An upcoming version of Edge will automatically pause Flash content that's not "central to the web page" in question.
Starting with Windows build 14136, Flash advertisements in Edge will show up in a paused state unless the user explicitly clicks on them. Microsoft says that Edge ought to recognize and not affect Flash content that's integral to a page, like videos or games. This won't be the last time Microsoft visits this topic, either—the company says it "will provide users additional control over the use of Flash" in the future.
The Edge team cites performance, power consumption, and security as the main reasons for this move. The team says that modern browsers support all the necessary web standards that allow developers to create rich media without having to resort to Flash. Sites designed with W3C-backed standards also enjoy improved cross-browser and cross-device compatibility, too—something which Microsoft also noted.
In the blog entry describing the new feature, Microsoft links to the Chrome browser's Flash-blocking announcement and says that Edge is "aligned with other browsers" in the quest to purge the web of Flash. Let me buy you a round, folks.