VIA establishes VIA Platform Solutions Division

VIA strikes back in this press release.
Taipei, Taiwan, 15 October 2001, - VIA Technologies, Inc, a leading innovator and developer of core logic chipsets, microprocessors, and multimedia and communications chips, today announced the establishment of the VIA Platform Solutions Division (VPSD). This new Business Unit further enhances VIA's ability to provide the complete platform solution for all market segments.

VPSD's first VIA branded products to hit the shelves will be the VIA P4X266 Series, a complete line of mainboards for professional, performance and value market segments based around the acclaimed VIA P4X266 core logic chipset. The VIA P4X266 harnesses high-performance DDR266 SDRAM, providing the most balanced and cost effective platform for IntelĀ® PentiumĀ® 4 processor based PC systems, workstations and servers.

What has prompted VIA to sell and market its motherboards directly to OEM's and consumers? "Outsourcing production" (see press release) insinuates that VIA won't actually be making these motherboards. Instead, this is about market branding. According to DigiTimes, Intel is making it difficult for VIA's P4X266 motherboards to gain market acceptance. This makes third party mobo makers leery, so VPSD is VIA's way of making an alternative inroad. In other words, VIA will be promoting, marketing, and supporting P4X266 boards made by qualified third parties under VIA's own brand name. Lots of luck.

PC Watch has a picture of the PE-11L; other mainboards are listed here.

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