Report: Founders Edition GeForce cards will be first to ship

PC gaming enthusiasts Gamers Nexus helped decipher Nvidia's cryptic Order of 10 shenanigans last week. The site was also on the scene at Dreamhack 2016 in beautiful Austin, Texas, and got confirmation on one of the more curious details in the green team's GTX 1070 and GTX 1080  announcement. Some confusion arose when Nvidia listed premium "Founders Edition" pricing for the new graphics cards alongside a more traditional suggested retail price. Gamers Nexus dove into this confusion and found that "Founders Edition" is a fancy way of saying "reference design."

The new branding, despite what it might imply, is not a limited run or limited edition. Founders Edition cards will be available for as long as the GTX 10-series is produced. Founders Edition cards are also not pre-overclocked or binned for superior overclocking potential. According to Gamers Nexus, the Founders Edition cards will be the first ones shipping, though, meaning that if you were hoping to get into a 10-series card for suggested retail prices, you might have to wait a bit.

Comments closed
    • ronch
    • 3 years ago

    OK, I just realized why TR didn’t get a 1080 to review. As any company would do, AMD would get their hands on a 1080 and run it through its paces (then it’s Fixerβ„’ time!). And Nvidia is fully aware that Scott now works for AMD, putting TR firmly in the ‘dark side’ in the eyes of Jensen.

    • ThatStupidCat
    • 3 years ago

    I saw the price and it almost made me inhale my drink down my lungs then almost spewed it out like a whale then it made my kidneys hurt. Even the cat could not believe it. How big of a market is there for a video card priced like this? Also the cat is sad to hear TR does not get a free card for evaluating. What’s up with that?

    • --k
    • 3 years ago

    Value is in the eye of the buyer. If people want to pay $100 to get ahead of the line, it is up to them. If you go out to see concerts or buy VIP tickets for events, you get the same idea. Pay to play.

    • Ninjitsu
    • 3 years ago

    It will be comical if AMD announces/launches Polaris on the 27th and it ruins Nvidia’s party.

    Given Nvidia’s chosen dates I think that Polaris won’t be launched before Computex, but probably along side the 1070.

      • USAFTW
      • 3 years ago

      That’s a big if and depends on what the Polaris 10 looks like. If it’s 390/970 performance for 300 then the 1070/1080 might not be just faster, but better value.

        • sweatshopking
        • 3 years ago

        that performance is unlikely.

      • Demetri
      • 3 years ago

      Polaris won’t be directly competing with GP104, at least initially. We already know that Polaris10 is a significantly smaller die than GP104, and Roy Taylor was saying a few weeks ago that Nvidia’s new products are going to be “high-end parts” while P10 is going to be mainstream.

      • ImSpartacus
      • 3 years ago

      Nah, Polaris doesn’t compete with gp104 (but Vega hopefully will).

      Polaris 10 gets the closest, but even then, it’s still roughly Hawaii-level performance. Gp104 is more like gm200-level performance and no one compares gm200 with Hawaii. They are in different market segments entirely.

      There are a bunch of official amd sources that pretty strongly suggested Polaris 10’s performance level months ago, but I’ve posted then all like a dozen times now, so I give up.

    • xeridea
    • 3 years ago

    So…. they charge $100 more for a reference card, which historically, nobody wants due to loud and ineffective coolers? Also, they are not binned, so they will likely be subpar overclockers unless you get lucky. This makes no sense.

      • the
      • 3 years ago

      The last few reference cooler for nVidia’s high end cards weren’t bad, they just weren’t as good as some of the other 3rd party designs. This time around, the GTX 1080 is getting a vapor chamber design, something nVidia has avoided to date.

      It is a shame that buyer’s of the Founder edition isn’t getting something special to offset the price. Perhaps throw in the full selection of SLI dongles? Pack in a game or two?

      • Jury-Pool-Reject
      • 3 years ago

      We all are making no sense, computer-nerd/gaming, brainwashed lemmings that we are. This all has nothing to do with NEED, but the marketing genius created WANT… Our drug of choice in our little PC computer imaginary worlds…

      I’ll get an EVGA version @ July or so… getting a chubby as I type….

    • tviceman
    • 3 years ago

    Early adopters tax has always existed unofficially. Nvidia is simply making it official now. If you want a 1080 or 1070, but can wait 6-8 weeks after release, you’ll be better off with a lower priced dual or triple fan open air cooler card from MSI, Gigabyte, EVGA, Zotac, etc…

      • jts888
      • 3 years ago

      But isn’t it kind of B.S. (thanks, auto-censor) for Nvidia to declare MSRP for third parties that are so much lower?

      They’re basically requiring them to cut expenses and/or profits by a pretty substantial degree, just for the sake of better marketing.

        • chuckula
        • 3 years ago

        In order for that line of reasoning to make sense you have to assume that Nvidia’s declared MSRP for the “Founder’s Edition” [b<]isn't[/b<] inflated. Everybody else here is screaming that it's way too high, so what is the big deal with the non-Founder's MSRP, which is of course only a [i<]suggested[/i<] price in the first place, being more normal?

          • jts888
          • 3 years ago

          If the reference cooler really isn’t that costly, they’re only putting untoward pressure on OEMs to cut profits on a high-end product, which is sort of a d**k move.

          If the reference cooler actually is quite expensive, then they’re still trying to advertise certain performance metrics (1.6/2.1 GHz with overclock on “stock” cooler) on one hand and a price they themselves wouldn’t accept ($600) on the other, which is bad in another way altogether.

      • the
      • 3 years ago

      Corporate greed.

      The Founder’s Edition is simply nVidia reclaiming that early adopter profit instead of retailers who would charge more than MSRP during the launch period.

      This also removes any incentive for 3rd party boards to come in lower than the Foundrer’s Edition. Unless there are plenty of Founder’s cards sitting on store shelves indicating low demand, why would they charge $599 when they can set the MSRP at $699?

      I really wonder just how many cards will come in at the $599 MSRP price point. Everything reads like an effective $100 price increase.

        • tviceman
        • 3 years ago

        It’s possible, but I don’t see these cards selling well at $699 and $449 so long as AMD prices their stuff competitively.

          • nanoflower
          • 3 years ago

          That’s assuming that AMD has a competitive product in the next month. I’m expecting that even if AMD does launch Polaris in the next month they won’t have a product that competes with the 1080 at that time. They may have a version of Polaris 10 that competes with the 1070 but everything AMD has said suggests they won’t get something competitive with the 1080 until the Fall.

      • Jury-Pool-Reject
      • 3 years ago

      WORD…. “early adopter’s tax…”

      And we love it, can’t wait for it to arrive… have my FedEx/UPS guys trained…. are not to drop off packages for me if they see the wife’s car in driveway… SWEET…

    • YukaKun
    • 3 years ago

    So… nVidia will try to milk as many fanbois as possible before AMD puts a similarly performing card for $300 less?

    But it’s nVidia, so I bet fanbois will justify it.

    Cheers!

      • Redundant
      • 3 years ago

      >> AMD puts a similarly performing card for $300 less
      And calls it the Kilowatt

        • YukaKun
        • 3 years ago

        Considering they are using Star names for them, you might not be so off the mark.

        In any case, the premise is that Polaris will sip less juice. I don’t expect it to beat the 1080, but at least be cheaper and not that far behind. Hopefully on par.

        Cheers!

      • travbrad
      • 3 years ago

      You heard it here first. AMD’s 1070 competitor will be $80-150. SWEEET

        • YukaKun
        • 3 years ago

        The 1080 FE will be $700. $300 less is $400, last time I checked. And that sounds about right for Polaris (480/480X?) when it arrives.

        Cheers!

          • travbrad
          • 3 years ago

          I just don’t know why AMD would release a card that performs similarly to Nvidia’s $600-700 card and price it at $400. As a consumer I’d love to see it happen (price war!) but it doesn’t make much business sense to throw away $200-300 potential profit on every card.

          If past history is anything to go on the price/performance between Nvidia and AMD is usually pretty close, and that’s all we have to go on right now until both are tested by sites like TR. Nvidia/AMD PR slides and “leaks” aren’t very trustworthy sources for performance numbers.

          I agree the “Founders Edition” basically seems to either be an official early adopters tax or a way for Nvidia to claim their cards are going to be $100 cheaper than they really will be. If you were planning on getting one of the new Polaris or Pascal cards it would certainly be prudent to wait till both are released since they likely won’t be too far apart.

            • YukaKun
            • 3 years ago

            It’s not about throwing away “potential profit”, it’s about AMD needing market and not being top dog. Remember the 1070 will be around $400, so they have to orbit that price with something that sits between the 1080 and the 1070. Obviously, the implied “if” is that Polaris will actually sit between them. All rumors point that way though: slightly faster than the Fury.

            Also, according to the Steam Survey, the most currently owned/used video card is the 970. So yeah, AMD *needs* to attack that price bracket.

            Cheers!

          • ImSpartacus
          • 3 years ago

          Polaris 10 will perform more like a 1060 Ti. That’s why it’s cheaper.

            • YukaKun
            • 3 years ago

            We don’t know official details, unless you do. How can you say it will perform there with no hard information? All rumors I see position it just a tad faster than a Fury X, but using less power.

            Cheers!

          • chuckula
          • 3 years ago

          Is this just like how the R9-Fury X that performs like a $550 GTX-980Ti is $300 less at $650?

          Because that math doesn’t work. At all.

            • YukaKun
            • 3 years ago

            Well, at least the Fury X brings a WCC with it, instead just a silly name for an early adopters fee. That is more tangible. Broken promises notwithstanding, the extra price at least is arguably justified.

            The Fury sits where it actually was meant to be. That is at ~$500.

            So no, my Math is still valid.

            My point is, AMD could pull a 4870 effect again. I’d say that would be great for all of us. They don’t need to be top dog, just “charge the correct price” for their cards. They do need the market and money.

            Cheers!

    • Leader952
    • 3 years ago

    Reviews for Founders Edition card (with OC results) should be online 10 days before the cards are available for purchase.

    [url<]https://www.reddit.com/r/nvidia/comments/4idm35/benchmarks_nda_lift_0517[/url<] You can then determine if you want to spend $699 on the 27th or wait some unknown amount time before third party cards are available for purchase.

    • derFunkenstein
    • 3 years ago

    I’ve seen at least one reviewer on Twitter that has a 1080 already. Hopefully TR does too. πŸ˜€

      • Jeff Kampman
      • 3 years ago

      We do not have an advance GTX 1080, nor were we given an advance briefing or invited to the Dreamhack launch event. We’ll be buying and analyzing these cards along with the rest of the general public.

        • chuckula
        • 3 years ago

        #NvidiaSucks

        • ImSpartacus
        • 3 years ago

        Well that sucks. I appreciate your candor, though. That’s refreshing.

        • rxc6
        • 3 years ago

        WTF NVidia?? I am glad that you guys will review it, but I will wait for Polaris. Given the target price, I think that an AMD card is in my future. I don’t need a $300+ card for 1440p gaming.

        • USAFTW
        • 3 years ago

        So NVidia is also pulling a intel 5775c launch. What about the rest of the press?

          • Jeff Kampman
          • 3 years ago

          Plenty of other outlets have a card to review, we just aren’t among them.

            • chuckula
            • 3 years ago

            I just PM’d you. See if you think it makes sense.

            • sweatshopking
            • 3 years ago

            I TOLD YOU THAT PICTURE WAS FOR YOUR EYES ONLY.

            • the
            • 3 years ago

            For those curious what SSK [url=http://joshmillard.com/misc/images/CAPSLOCKADMINABUSE.GIF<]doesn't want you to see.[/url<]

            • RAGEPRO
            • 3 years ago

            Risky click of the day.

            • Jigar
            • 3 years ago

            I don’t think that link complies with TR rules. So much abuse, my eyes were bleeding. πŸ™

            • chuckula
            • 3 years ago

            I still don’t think it’s legal for those muskrats to be operating heavy machinery that way.

            • USAFTW
            • 3 years ago

            No NVidia. No matter how much I’m looking forward to this launch I’ll wait for the traditionally excellent TR review, K thanks.

            • Klimax
            • 3 years ago

            Any idea why?

            • ronch
            • 3 years ago

            So why were other sites given samples but TR wasn’t provided one? Any idea why?

            • nanoflower
            • 3 years ago

            I don’t know but if I were to speculate it might have something to do with Damage’s position with AMD. That shouldn’t have mattered as there’s a separation between Damage and TR but who knows what people inside Nvidia think. They gave out a LOT of cards. I notice that all of the YT reviewers I know of were at the Nvidia event and went home with 1080s so I can’t see a good reason for TR to be left out.

            • ronch
            • 3 years ago

            So isn’t Scott’s going off to AMD Damaging to TR, in a sense?

        • Billstevens
        • 3 years ago

        That sucks because you guys are still pretty much the only group doing detailed frame time bench marks in a easy to find and read format.

        Most sites still are heavily weighted on FPS numbers which at this point I think are pretty much useless by comparison…

        • derFunkenstein
        • 3 years ago

        That is beyond lame. πŸ™

    • USAFTW
    • 3 years ago

    I have a hard time believing that the reference, vapor-chamber cooler is worth a 100 dollar premium.
    But it could be a way of recouping some of the 16nm expense over 28nm wafers.

      • Topinio
      • 3 years ago

      Or, it’s not a premium for the cooler, it’s a premium because the market will bear it?

      GeForce GTX 1080 is $699 reference, NVIDIA wants headlines with a cheaper price … and sure, you might be able to get a $599 version some weeks later with an inferior cooler.

      If GP104 actually is 333 mm^2, that’s about the same size chip as GTX 460 and 560, so 333 mm^2 on 16 nm is ~$500 more expensive than the same area on 40 nm was?

        • USAFTW
        • 3 years ago

        You’re absolutely spot on. The non-founders versions could end up costing the same.
        I wish we had a rough estimate of what a GP104 would cost to make and what the yields look like.
        But some people like to make it about performance, it’s faster than a 980 Ti significantly and costs a bit more. A 104 class chip with a 256-bit bus and cost at most 250$.

          • Topinio
          • 3 years ago

          Thing is, either NVIDIA has lost control of design or other costs, or has accepted manufacturing costs of GP104 go way sub-Moore’s Law versus GF104, or it is making a lot more per card out of them.

          People don’t understand that by Moore’s Law, this should have 1.5x the performance of GTX 980 at the same cost…

            • f0d
            • 3 years ago

            [quote<]People don't understand that by Moore's Law, this should have 1.5x the performance of GTX 980 at the same cost...[/quote<] Moore's law has zero to do with performance, its all to do with the number of transistors over a timeframe

            • Spunjji
            • 3 years ago

            It’s near-enough the same thing when it comes to graphics because it’s embarrassingly parallel; using those additional transistors for more performance is a relatively simple proposition when compared with, say, CPU design.

      • psuedonymous
      • 3 years ago

      The NVTTM cooler equipped cards have commanded a premium in the past (mostly due to short supply after launch), so front-ending that premium makes sense for Nvidia. They’re the best cooler bar none for SFF builds (or any build that does not have a case filled with fans to overcome the deficiencies of open coolers), there are zero aftermarket blower coolers available for modern cards, and OEM blower coolers are universally shit.

    • jts888
    • 3 years ago

    How much credibility is there now in the $600 non-founders pricing for the 1080s?

    Not that >$500 card have exactly been my thing, but it seemed like we had at least stayed outside the realm last generation.
    [list<] [*<] 680 - $500 in 2012 [/*<][*<] 780 - $650 in 2013 [/*<][*<] 980 - $550 in 2014 [/*<][*<] 1080 - $700 in 2016??? [/*<] [/list<] What does this imply for the pricing of a >400mm^2, HBM2 GPU next year?

      • Leader952
      • 3 years ago

      Early adopters always pay more.

        • jts888
        • 3 years ago

        Yes, but a $600-$700 card now implies either an unprecedentedly large price drop at the beginning of next year or the Titan W or whatever clearing $1k by a substantial amount.

        The 1080 is a 294mm^2 chip with a 320GB/s bus, while HMB2 cards will have 1TB/s bandwidth and perhaps 600mm^2 of logic.

        On an equal perf/$ metric, that’s starting to touch $1500-$2000 territory.

          • Leader952
          • 3 years ago

          The Titan is a poor mans Quadro so it will always demand a high price.

          Even if they price it in the range you are guessing at it will still be a bargain compared to a Quadro.

          If you want to game then go for the 1080ti early next year.

    • Chrispy_
    • 3 years ago

    Founders edition = bone-stock reference card with the official Nvidia cooler.

    Costs $100 for two reasons:

    1) Nvidia is not aiming to directly compete with it’s partners like Asus, Gigabyte, MSI so it’s priced somewhere between the cheapest models you can find and the most expensive factory overclocked editions from partners.

    2) The official Nvidia cooler is widely regarded as much higher quality than many other cooling designs from partner products, going back as far as the original Titan. It’s more expensive to make and it’s more desirable than the super-cheap, low-end plastic-shroud stuff at the MSRP level.

    I’m okay with this. As the owner of two “reference cooler” GTX 970s, I already paid a premium to get my uprated, quiet, high-quality coolers and I’d do it again.

      • anotherengineer
      • 3 years ago

      Even if it is a superior cooler, fact is 3rd party coolers usually do a decent job and are fairly quiet, such as MSI Frozr cooler.

      Now $100 US for a different cooler is steep. I mean if the other cards came with no cooler then $100 US wouldn’t be so bad.

      This is more like here is a $40 3rd party aftermarket cooler, and here is a $140 Nvidia cooler.

        • Chrispy_
        • 3 years ago

        It’s not just the cooler. The reference 970’s I bought were just about the only 970s on the market that didn’t have coil whine, the component quality seemed above average too. It’s a $100 premium for some extra quality, whether you think that quality is worth $100 is up to you but the reference models held their value when you look at the 970 and 980 as an example.

        I’m not disputing that 3rd party coolers do a decent job. For a heavy overclock or for a case with good airflow, the open designs are often better than a blower design.

        What matters, is that the Nvidia blower is the best blower on the market, and if you want a blower (for SLI or for SFF reasons) then it’s the cream of the crop and a $100 premium is nothing when you consider the premiums that other top-tier items in the PC industry command. I challenge you to find a blower as good, quiet or effective as the Nvidia one from any 3rd party πŸ˜‰

    • JosiahBradley
    • 3 years ago

    So for a $100 more you get a stock air cooler and not a fancy AIO water cooler? And for 100$ less you get a most likely quieter and cooler running dual/tri fan from a reputable AIB manufacturer?

    What am I missing here?

      • Anovoca
      • 3 years ago

      in the video they explain this as the price in which Nvidia believes their partners cards to eventually retail at. So the real question is where are they getting the lower listed price from?

        • JosiahBradley
        • 3 years ago

        If that is true then that is sneaky. That’s like advertising a sale but never honoring it. Basically the price/performance ratio is still the same as the 980ti then.

          • Spunjji
          • 3 years ago

          Seems like these cards are going to be launching with the same cost strategy as the 7970 did – you bring out the first card out on the new manufacturing process and milk the market while the buyers still don’t know how the competition will line up.

          Based on their rumoured die-size it looks like AMD might be bringing this generation’s equivalent of the GTX 680… let’s hope the performance works out similar to that comparison, too.

            • ImSpartacus
            • 3 years ago

            In what way would it be similar to the 680?

            I mean, I was kinda thinking that the 1080 looks a lot like the 680.

            I’m curious to hear your perspective.

            • BurntMyBacon
            • 3 years ago

            [quote<]Seems like these cards are going to be launching with the same cost strategy as the 7970 did - you bring out the first card out on the new manufacturing process and milk the market while the buyers still don't know how the competition will line up. [/quote<] You mean the 7970 that launched with an MSRP of $550. It was $50 more expensive than the GTX480/GTX580 MSRP of $500 (though you could argue competition was much stiffer here). It was also, however, $100 less expensive than the GTX280 MSRP of $650. Granted, prices rose initially as TSMC failed to keep up with demand, but that happens on both sides of the fence. Both companies will charge a premium when there isn't enough competition to stop them. The 7970 is not even close to being the trend setter here. The X1900XTX at an MSRP of $650 is an earlier (and better) example. Nor is the 7970 close to being the worse offender. I think I have to give this one to Titan. Though, judging by AMD's financials, they may have been better off in the long run if they had pushed the prices a bit on cards like the: [b<]9700PRO[/b<] - Competition GeForce4 Ti 4600 had a hard time competing with 9700(non-pro) and the later released FX5800 Ultra couldn't close the gap yet launched for the same price. [b<]4870[/b<] - nVidia wouldn't have price dropped the GTX280/GTX260 as much if they had [b<]7970[/b<] - did push it a little here, but could have gotten away with more until the GTX680 arrived That said, I'll exercise my rights as a consumer to [b<]not[/b<] purchase new cards (ATi or nVidia) until they are at a price point that meets my objectives.

        • Chrispy_
        • 3 years ago

        [quote<]So the real question is where are they getting the lower listed price from?[/quote<] See, this card here is a [url=http://www.evga.com/Products/Product.aspx?pn=04G-P4-3973-KR<]$294 EVGA GTX970[/url<]. I'd steer clear of these because you get: [list<][*<]No backplate, handle with care and watch out for tower-cooler contact! [/*<][*<]Adequate but basic and cheap aluminium heatsink [/*<][*<]A lower-binned chip that has higher power draw (201W, not 170W) but only stock clocks. [/*<][*<]Flimsy looking plastic shroud, no lights, no extra features, just the bare minimum. [/*<][*<]Vertical orientation heatsink fins to allow cheaper heatpipes, but blocks the exhaust ports putting a greater strain on your case cooling.[/*<][/list<] Yes, you [b<]can get cards at the MSRP[/b<], and some people will be happy with them. No, if you can afford to spend 10-20% more you should probably get a nicer one.

          • Anovoca
          • 3 years ago

          yeah my first thought was Zotac but even they are moving more into the premium clocked market.

          • synthtel2
          • 3 years ago

          I have an EVGA GTX 960 with that cooler, and I’m with you on the lack of a backplate and high power draw, but not so much the other points. I rather like the understated look, but I’m not known to go for bling of any sort (also it’s not flimsy and doesn’t look flimsy in person, though I’ll agree it isn’t especially photogenic). The vertical fins could be an advantage or disadvantage….

          Potential disadvantages: it puts a bit more heat into the case, and lots of mobos have an M.2 slot positioned such that this would blow tons of toasty air right on your fancy new SSD.

          Potential advantages: it’s cheaper to build, it’s the only way to do three-fan setups, it results in shorter (less tall) cards, airflow through different parts of the stack is much more even (so greater heat dissipation per fin area), and air spends less average time in the fins before getting to VRAM / VRMs.

          More on this particular cooler: The fan shape is optimized not for raw airflow, but for even airflow through all parts of the heatsink, and it does an excellent job at this. The fans have a good noise profile with little tonality. They’ve also got hydraulic bearings – most fans for graphics cards are sleeve bearing (*eyes MSI angrily*). The spacing of the heatsink fins is definitely on the wide side, so biased more for situations in which it’s overkill (which on a 960 or 970 it definitely is – narrower spacing might be more optimal for a 980 Ti though). I’ve got it mounted vertically, and the convective airflow through the fins with the fans off is a bit ridiculous. It’s not as overkill as the high-end MSI or Gigabyte stuff, but for even a 201W chip, that’s not a comparison of meh versus overkill, it’s a comparison of overkill versus even more overkill.

          • DoomGuy64
          • 3 years ago

          [quote<]A lower-binned chip that has higher power draw (201W, not 170W) but only stock clocks.[/quote<] One of the issues I have with power draw statistics, because this is never mentioned. The cards you are buying retail, esp OC editions, will not have the same power draw as stock cards used in reviews. Then some reviewers use stock power stats with FPS numbers from OC models. Gotta love it. [quote<]No backplate, handle with care and watch out for tower-cooler contact![/quote<] Hasn't historically been a major concern, but there are situations where it can be helpful. [quote<]Adequate but basic and cheap aluminium heatsink[/quote<] I see heatpipes. [quote<]Flimsy looking plastic shroud, no lights, no extra features, just the bare minimum.[/quote<] The ones with lights are just as flimsy. [quote<]Vertical orientation heatsink fins to allow cheaper heatpipes, but blocks the exhaust ports putting a greater strain on your case cooling.[/quote<] Unless it's a blower, vertical is more efficient. I went vertical because my case has a side panel fan above the video card, which I reversed for exhaust. Horizontal is actually worse, because it doesn't exhaust as much as it circulates through your case. The lower list price is because Nvidia is marking up the founder cards to avoid competing with OEMs.

          • MathMan
          • 3 years ago

          That’s exactly the kind of GPU I’d buy…

          I’ve never had a GPU with a backplate. My PC is tucked under my desk, on the left against the wall. I never see what’s inside it. The small additional power draw doesn’t bother me. And the heatsink is, as you describe it, adequate. I don’t care what it’s made of. Neither do I care about light and extra features (like what?)

          I see zero reasons to pay 20% more that MSRP.

        • BurntMyBacon
        • 3 years ago

        [quote<]in the video they explain this as the price in which Nvidia believes their partners cards to eventually retail at.[/quote<] Isn't that the very definition of Manufacturer Suggested Retail Price (MSRP) If that's where they thought it should be, they should simply list that as the MSRP.

      • Chrispy_
      • 3 years ago

      The official Nvidia cooler is a blower design. Not just any blower design, but an expensive and high-quality one that allows good cooling and low noise without the disadvantage of dumping hot exhaust back into the case.

      This is of relevance to:

      1) Compact mITX and ATX builds where there’s not as much air flow or space for internal exhausting

      2) SLI rigs where you don’t want the heat from one card being sucked into the cooler of the card above it.

      For those two scenarios the Nvidia cooler is the best thing on the market, no question about it.

      • anotherengineer
      • 3 years ago

      “What am I missing here?”

      Jen’s/Nvidia’s profits. πŸ˜‰

      Stock cooler is a proprietary design πŸ˜‰ It’s probably a better quality than most 3rd party ones also.

        • BurntMyBacon
        • 3 years ago

        [quote<]Stock cooler is a proprietary design πŸ˜‰ It's probably a better quality than most 3rd party ones also.[/quote<] For sure, but how much better? Biggest difference I see vs high quality 3rd party blowers is the use of metal vs plastic on the shroud (read: no effect on thermal resistance of the heatsink). It does look nicer and gives better rigidity to the card that could reduce vibrations (noise) from the fan, though.

      • Leader952
      • 3 years ago

      Time.

      You want one on May 27th then pay $699.

        • chuckula
        • 3 years ago

        It’s the time value of money.
        Best way to beat it: Build a time machine.

      • JustAnEngineer
      • 3 years ago

      The $100 is the early access kickstarter fee to get your card a month to six weeks earlier.

      • Vaughn
      • 3 years ago

      What you are missing is the Green tainted glass that’s why this make no sense to you and your wallet!

        • BurntMyBacon
        • 3 years ago

        Err. Tinted? Though, I suppose tainted works in this context as well.

        Also, wouldn’t that make everything the same color as money (U.S. currency is still green isn’t it?) potentially masking how much you are loosing vs the whole?

      • Krogoth
      • 3 years ago

      Brand name and getting it a little earlier are pretty much the only differences. The slightly fancier cooler might be be worth an extra $15 at most. It is the brand name that Nvidia is after. They are going after the die-hard fanboy crowd.

        • End User
        • 3 years ago

        It’s not the “die-hard” fan crowd. It’s the “I want it yesterday” crowd, of which I am one.

          • Krogoth
          • 3 years ago

          Nope, it is the die-hard fanboys. Nvidia is selling their brand and pulling a middle finger at their AIB partners.

            • End User
            • 3 years ago

            I’m not an Nvidia fanboy but I want my fracking 1080 yesterday so I’m going to try and order a card direct from Nvidia.

            Directing a middle finger at their partners is another topic altogether.

      • End User
      • 3 years ago

      “What am I missing here?”

      The card itself as you will be waiting around for ages to get a third party card.

        • Krogoth
        • 3 years ago

        6-8 weeks is hardly “ages” and there aren’t exactly any killer apps on the market that render DX11-era hardware woefully obsolete.

        Die-hard fanboys and people who “want it now” are only crowd shooting for “Founders Editions”.

          • End User
          • 3 years ago

          Were you never a child? Xmas eve was ages away from Xmas morning (if required substitute any pre determined gift giving event).

          If I get a founders card I’m going to order a G-SYNC display. Instant and worthwhile satisfaction. To hell with waiting.

            • Krogoth
            • 3 years ago

            Nah, I have grown up and realize the massive difference between “need” and “want”.

            PC gaming devices are in the “want” category and there’s no massive rush to get it. It is a silly toy at best. It isn’t like the stuff is going to disappear overnight. There’s more to life then simple PC gaming.

            • End User
            • 3 years ago

            I already stated I “want” this card. It has nothing to do with “need”.

            There [b<]is[/b<] more to life than PC gaming. I [b<]want[/b<] that as well. Who among us does not?

            • bfar
            • 3 years ago

            Fair enough, but Nvidia have taken note and realized they can easily squeeze another $100 out of you.

            • End User
            • 3 years ago

            It’s my choice. Why do you care?

            • BurntMyBacon
            • 3 years ago

            I don’t. Enjoy your card. :’)

            • End User
            • 3 years ago

            I don’t have it yet. It may sell out.

            • JustAnEngineer
            • 3 years ago

            With monitors with VESA standard adaptive sync (“FreeSync”) now costing just $30-$40 more than similar monitors without variable refresh technology and $150-$200 [b<]less[/b<] than similar monitors with NVidia's expensive proprietary G-Sync, I'm can't see buying a G-Sync monitor in 2016.

            • Spunjji
            • 3 years ago

            This guy’s already stated that he’s willing to pony up an extra $100 to get a card 4-6 weeks early, though. I don’t think spending an extra $150-200 on a monitor for the very slight technical advantages G-Sync has is gonna burn him much.

            • End User
            • 3 years ago

            Finally. Someone who understands.

            This is a planned upgrade. I skip generations. It’s time to replace my GTX 770 4GB setup. The money is burning a hole in my wallet.

            It is not a Nvidia vs AMD situation. Polaris is [url=https://www.techpowerup.com/222347/amd-to-launch-first-polaris-graphics-cards-by-late-may<]rumoured to launch in late May[/url<]. If AMD has product on Newegg.ca shortly after launch day then I'll consider a [url=http://www.newegg.ca/Product/Product.aspx?Item=N82E16824236466<]FreeSync solution[/url<].

            • End User
            • 3 years ago

            Nvidia has my money because their next gen products appear to be shipping first. I’m paying the premium to get it ASAP. The video card is the priority, not the display.

            If AMD manages to ships a equivalent product at the same time then I’ll consider it.

            Price is not the primary concern.

          • Klimax
          • 3 years ago

          Just a note: All new HW is DX-11 era. DirectX 11 is not being replaced by anything.DirectX 12 is parallel API, not replacement. All new HW features (maybe with exception of Async shaders, but there is no reason why not) is available through DirectX 11.

            • Krogoth
            • 3 years ago

            DX12 includes a few new feature sets they are currently only have hardware support on Maxwell-era and GCN 1.2-era GPUs or newer.

            Kepler, Fermi, GCN 1.0 users are SOL, but it doesn’t matter at this time since DX12 support will not become mandatory in mainstream titles for at least another three years.

            • Klimax
            • 3 years ago

            Correction: DX 12 and DX 11.3. Both APIs have those features. (They are concurrent)

            • End User
            • 3 years ago

            DX12 aware games are currently shipping now. If you don’t have a DX12 GPU then the supported DX12 features are not available to you today.

            If you are a gamer who is interested in buying into this upcoming generation of GPU hardware then I would definitely recommend switching to Windows 10 as DX12 looks to move gaming performance and visuals to the next level.

            • Krogoth
            • 3 years ago

            They also support DX11 modes for compatibility reasons (ie most of the market doesn’t have Windows 10, let alone DX12-era GPUs). It is stupid from a business standpoint to make a title with exclusive DX12 support at this time.

            • End User
            • 3 years ago

            Is there such a thing as a DX12 exclusive game? Example?

            • Krogoth
            • 3 years ago

            *cough* Quantum Break *cough*

            I suspect it is because it is Microsoft’s attempt to get people onto Window 10 since the publisher is Microsoft Studios…….

            • End User
            • 3 years ago

            Good for Microsoft. Someone has to get the bums to upgrade from Windows 7.

            • Klimax
            • 3 years ago

            Is it just DX 12 API or is it outright 12.x feature level?

    • NTMBK
    • 3 years ago

    So it’s the Early Access version? I’ll wait until the end of the beta, hopefully they’ll have sorted out any early bugs by then.

    • NarwhaleAu
    • 3 years ago

    Come on AMD! We need competition to stop this nonsense.

      • torquer
      • 3 years ago

      Or you could, you know, just not buy it.

        • NarwhaleAu
        • 3 years ago

        Got out of the wrong side of the bed on Monday?

          • torquer
          • 3 years ago

          Just saying, its no more nonsense than any other “uber edition” of any ridiculous thing with dubious or non-existent added value. There will be plenty of people to pay for it and that doesn’t bother me at all. All the competition in the world won’t get in the way of poor buying decisions by some people :p

        • ImSpartacus
        • 3 years ago

        Yeah, since when have these expensive cards ever been a good value?

          • torquer
          • 3 years ago

          Good point.

          There are a lot of people on the internet with an overdeveloped since of “consumer justice” (I just made that up). They feel it is their right and duty to make sure no fool and his money are ever parted.

          Thank god I have better things to do with my time. If you want a gold/extreme/uber/founder/f4tal1ty edition of something and you think its worth the money, then god speed, Gomer. Knock yourself out.

            • auxy
            • 3 years ago

            What if I want one and I know it’s not worth the money but I’m going to buy it anyway? (´・ω・`;)

            • torquer
            • 3 years ago

            ASCII and you shall receive

        • Kaleid
        • 3 years ago

        Have you met the Nvidia fans? πŸ˜€

      • bfar
      • 3 years ago

      Hopefully Polaris is good enough to encourage an end to this. I often wonder what’s going on in the heads of people who hand over the money? High end GPUs have become a bit of a racket.

      Nvidia used to be amazing. They’ve become a bit shameless of late. Such a pity.

        • Klimax
        • 3 years ago

        AMD will not put an end to this. As soon as they will be able, they will do the same. (AMD was already there during Pentium 4 era)

        • Ifalna
        • 3 years ago

        They probably have enough money to burn in order to not give a damn.

      • nanoflower
      • 3 years ago

      Supposedly AMD will have their press event the week before Computex. I don’t know that they will have anything to compete with the 1080 at this time so AMD’s announcement of Polaris 10/11 details may not help

        • Ninjitsu
        • 3 years ago

        Really I think if they’re even competitive with the 1070 and lower they’ll trigger a price war – and frankly sub-$400 is where most of the volume lies.

          • Anovoca
          • 3 years ago

          I am sure AMD is looking at the sales numbers for the 970 last year and licking their lips. Assuming Polaris performs on par with expectations they should be positioning themselves very nicely in the market.

        • Leader952
        • 3 years ago

        [quote<]Supposedly AMD will have their press event the week before Computex.[/quote<] Will there be lots of Power Point slides?

          • the
          • 3 years ago

          Maybe Tom will run the demos again.

      • ronch
      • 3 years ago

      Check out AMD’s website. They’re starting to make some noise too.

        • Leader952
        • 3 years ago

        Noise. Who buys noise.

        How about an actual launch.

          • rxc6
          • 3 years ago

          Yes! Give me a real launch. None of this paper launch/ limited availability crap!

    • DrCR
    • 3 years ago

    So, with its faster clock, is it basically a Ti edition by a different name?
    [quote<]Founders Edition cards will be available for as long as the GTX 10-series is produced[/quote<] Edit: Was thinking of the 2114MHz clock post, and I had read the "Founders Edition cards are also not pre-overclocked or binned for superior overclocking potential" as meaning partners could not tinker with the specs. Yeah, comprehension fail, my error.

      • NarwhaleAu
      • 3 years ago

      Except the Ti of late has been a cut down Titan, as opposed to a beefed up x80 series.

      • Anovoca
      • 3 years ago

      [quote<] Founders Edition cards are also not pre-overclocked or binned for superior overclocking potential [/quote<] It is exactly NOT a Ti edition.

      • Ninjitsu
      • 3 years ago

      Ti editions have been completely different chips or different configs of the same chips since, I don’t know, 2011.

      • yogibbear
      • 3 years ago

      Could you try reading the article? The entire point of this article is that the Founder’s edition is NOT an overclock/specific bin/fancy anything and is infact just the barebones reference card.

      • ronch
      • 3 years ago

      ‘Ti’ is getting so old. Remember GeForce4? So the Great Founder himself has decided to give the fruits of his labor his own eponymous touch. Henceforth ‘Ti’ will be no more. In its place we shall have ‘FE’.

        • Terra_Nocuus
        • 3 years ago

        But I don’t [i<]want[/i<] the Iron edition!

          • chuckula
          • 3 years ago

          Jen-Hsun always wanted to be Iron Man. This is the next best thing.

            • ronch
            • 3 years ago

            He is Iron Man. Look at those musles. Ain’t no way to get those without pumping iron!

        • Voldenuit
        • 3 years ago

        [quote<]'Ti' is getting so old. Remember GeForce4? So the Great Founder himself has decided to give the fruits of his labor his own eponymous touch. Henceforth 'Ti' will be no more. In its place we shall have 'FE'.[/quote<] With a $100 price premium for no tangible gain, they should really call this the 'FU' instead.

    • Anovoca
    • 3 years ago

    So it is literally just a fancy way of saying overpriced early adopter fee.

      • Waco
      • 3 years ago

      That’s how I read it. Oh well.

      • ronch
      • 3 years ago

      It comes with an autographed photo of The Great Founder himself, Mr. Jen Hsun Huang. It’s what you’re paying for here, actually. The graphics card included is just a complimentary item, a mere sample of the fruits of the Great Founder’s toils to bring faster framerates to mankind.

        • Anovoca
        • 3 years ago

        for that price they could at least have included a figurine set with a complimenting wardrobe of black leather jackets.

          • ronch
          • 3 years ago

          Action figures sold separately.

      • Ninjitsu
      • 3 years ago

      But they’ll sell it throughout the life time of the card, so it’s more like a rabid fanboy fee. Or a non-state tax on disposable income. I don’t know XD

      • ImSpartacus
      • 3 years ago

      Yeah, this should surprise no one.

      I called it hours after their presentation. Others independently came to the same conclusion.

      It doesn’t tame a rocket scientist to figure out that Nvidia needs to make money. They know how much buzz has surrounded the Pascal name.

      • JustAnEngineer
      • 3 years ago

      What makes the Founder’s Edition great is that early adopters are being gouged $100 to increase Jen-Hsun Huang’s (NVidia) fortune rather than being gouged $100 to increase Fred Chang’s (Newegg) fortune.

        • Krogoth
        • 3 years ago

        QFT

        I don’t see the massive rush for 1080/1070 cards unless you are currently running DX10-era hardware looking for an overhaul or want to jump onto the VR bandwagon.

      • jaisonx12
      • 3 years ago

      From what I am understanding from the tech YouTubers that went to the event is that the Founders Edition is always going to be $100 over the MSRP set for the board partners.

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