Everyone and their gran announces non-reference GTX 1080s

In case you've been in a coma the last couple of weeks, the GeForce GTX 1080 Founders Edition launches today, bearing Nvidia's latest Pascal architecture. That, apparently, was the cue for Nvidia's board partners to unveil their own versions of the new GeForce front-runner. Everyone from Asus to Zotac has announced a non-reference GTX 1080.

Speaking of Zotac, that company is announcing the GTX 1080 AMP Edition and AMP Extreme to go alongside its announced, released, and sold-out Founders Edition card. Both cards have Zotac's customizable "Spectra" lighting, aluminum backplates, and require dual 8-pin power connectors. The regular AMP card wears an IceStorm dual-fan cooler, while the AMP Extreme is a bit larger, and has a triple-fan cooler. 

EVGA will surely launch a number of GTX 1080s, but for now we have word of the GTX 1080 SuperClocked Gaming and the GTX 1080 FTW Edition. The SuperClocked card appears to pair the reference board with EVGA's ACX 3.0 cooler and only requires a single 8-pin plug. Meanwhile, the FTW edition is built on a custom PCB like the Zotac boards above, and draws power from two 8-pin connectors.

Asus ROG is announcing the Strix version of the GTX 1080 today, too. Like the rest of the Strix line, the ROG Strix GTX 1080 is focused on silent running. It makes use of the company's DirectCU III cooler and has a boost clock of 1936MHz, versus the 1733MHz of the reference card. Asus says the card does this while being "three times" quieter than the reference design. The ROG Strix GTX 1080 includes two four-pin chassis fan headers for Asus FanConnect, which allows the GPU to ramp up system fans in response to GPU activity, instead of just CPU activity. RGB lighting and an extra HDMI 2.0 port further distinguish the ROG offering from its peers.

MSI wins the variety award though, with four new GTX 1080s to show off. The Twin Frozr design will be familiar to most TR readers, though the Twin Frozr VI has a new fan design that MSI claims will improve cooling performance and noise output. In case black and red isn't your thing, MSI is also launching a GTX 1080 Armor edition with a black and white cooler. The most interesting of the new designs is the GTX 1080 Sea Hawk, which includes a closed-loop liquid cooler alongside a rear-exhaust radial fan. The Sea Hawk is the result of a collaboration with Corsair, and MSI says it will have "vastly increased" clock speeds. Curiously, MSI is also offering an Aero edition, which features the blower design from the Sea Hawk without the water cooler.

There are a number of smaller GPU vendors that we don't hear about much over here in the 'States, and they're all launching GTX 1080s, too. Inno3D is launching a GamingOC edition and an iChill edition, the latter of which is pictured above. Palit also announced two custom 1080s, the GameRock and Super JetStream, but didn't provide many details. Colorful is showing off the iGameGTX1080 X-TOP-8G, with a distinctive modular and customizable cooler design. Finally, Gainward is launching the GTX 1080 Phoenix Edition, which offers dual firmware chips, which should save the user from a bad flash.

Rumors are flying around about pricing and availability but there's not a lot of concrete information yet. EVGA's website briefly showed a price of $649.99 for the SuperClocked Gaming this morning, though it appears to be down at this time. Given that the Founders Edition GTX 1080s are already sold out everywhere, we expect it may yet be a bit yet before these cards hit the market. Look forward to hearing about it here when they do.

Comments closed
    • NarwhaleAu
    • 4 years ago

    …how is the review of the 1080 going?

    • Bensam123
    • 4 years ago

    Anyone notice the finning on the ASUS model? The density looks to be about 20% higher then the other models and my 970s I own myself.

    Higher density = more surface area = better cooling. But harder to make and easier to get caked with dust.

    PS never buy Gigabyte cards. Those little tiny ultra thin fans go bad so easily.

      • Spunjji
      • 4 years ago

      Also requires more pressure to reach an optimal level of cooling, which implies more noise.

    • wingless
    • 4 years ago

    The Inno3D iChill needs to chill out with all the fans. I’d be ashamed to open my case and show my friends that thing.

      • beck2448
      • 4 years ago

      Ichill Hercules are incredible coolers. At least 25 degrees better than reference if not more.

    • Laykun
    • 4 years ago

    This is incredibly impressive, seeing as my gran is dead.

    • anotherengineer
    • 4 years ago

    Take this Nvidia

    “Join us for a live AMD webcast during Computex 2016 in Taipei, Taiwan featuring presentations from AMD executives including AMD President and CEO Lisa Su; Senior Vice President and General Manager, Computing and Graphics Business Group, Jim Anderson; and Senior Vice President and Chief Architect, Radeon Technologies Group, Raja Koduri.

    Sign up to be notified when the live stream begins for AMD@Computex on Tuesday, May 31 10:00 PM EDT/ Wednesday, June 1, 2016 at 10:00 AM CST (China Standard Time).”

    [url<]http://www.amd.com/en-us/press-releases/Pages/computex-2016-2016may19.aspx?utm_source=silverpop&utm_medium=email&utm_campaign=25604552&utm_term=lnk_SignUp&utm_content=global-general-product-technology-announce-2016June-Computex-apj%20%281%29:&spMailingID=25604552&spUserID=OTE1ODE1MDM0OTgS1&spJobID=804294632&spReportId=ODA0Mjk0NjMyS0[/url<] LOLZ

    • FuturePastNow
    • 4 years ago

    That MSI card.

    “Everyone is going with three fans, we’ve got to top them. Go for four fans!”

    “But sir, there’s no more room on the top of the card.”

    “Put it on the side, then!”

      • willmore
      • 4 years ago

      [url<]http://www.theonion.com/blogpost/fuck-everything-were-doing-five-blades-11056[/url<] Edit: Okay, the URL itself has a swear word in it, not sure hot to go about posting the destination.... Maybe just google "everything were doing five blades"....One sec...Nope, the top three url shorteners suck. Nevermind.

        • Firestarter
        • 4 years ago

        [url<]http://www.theonion.com/blogpost/-11056[/url<] how? [url=https://gfycat.com/RealScalyAfricangoldencat<]magic[/url<]

          • willmore
          • 4 years ago

          Pefect, thank you. BTW, I have a seven blade shaver now. Guess 5 wasn’t enough. 🙂

            • tipoo
            • 4 years ago

            Dorco (the brand that supplies Dollar Shave)?
            Me too, actually I got a bunch of their 6 blades and then 2 of the 7 blades just to get the nicer 7 blade handle for the extra buck or two.

            Everyone was singing praises for the value but…My 3 week old Schick Hydro 5 is honestly still more sharp than a brand new Dorco, lol. Plus the 6/7 blades are spaced so close they clog really fast and start missing stuff or dragging.

            Maybe the 3 or 4 would be better. Only got the 6 because they were a buck each at the time.

            • willmore
            • 4 years ago

            Yep, Dorco.

            I looked into them a few years back. I tried all of the blades they had at that time and settled on the 3 blade as my prefered one. The six was, as you say, too closely spaced–it clogged quickly. Probably nice if you shave every day reliably or have a light beard, but I’m a wookie so it didn’t work for me.

            The more widely spaced 3 blade rasor worked best. I like the handle from the 4 blade kit, though. It’s plastic coated and rubbery, so it’s easy to grip in the wet shower. The 6 bade and 7 blade handles are nice as well, though.

            It’s hard to pass up on the half off sales. $4 for a handle and two blades shipped is a low bar to entry.

            Try the 3 blade and see what you think.

            • tipoo
            • 4 years ago

            Will do, good to hear the good word of the 3 or 4 from someone who had my problem with the 6/7 lol. I always see Dorco direct reccomended on Lifehacker and the like, but this never seems to come up. I think it’s telling that even Gillette who arguably started the blade wars ended at 5, the benefit of even that many is questionable but at least with Gillette or Schick they thought about the spacing so your hair glides through, which is probably why they capped it at 5 for surface area and blade spacing considerations.

            And yeah, the 6 and 7 do better on a day old beard, I think maybe it’s also that it’s a Korean company (Dorco USA is just a subsidy), so maybe they have lighter body hair on most of their testers, or maybe they simply tested every day rather than every 2 or 3. I’m of Indian descent, so no go on the light beard front for me haha.

            • willmore
            • 4 years ago

            They changed the handles in the 3 and 4 blade packs. You now get the nice rubbery handle in the 3 blade kit instead of the 4. Yay!

            Go sign up for their mailing list. They often have the half off with free shipping razor deals–or better. PM me with an email address if you want me to send you the next one that comes by.

      • ikjadoon
      • 4 years ago

      That’s the Inno3D iChill, not the MSI.

        • RAGEPRO
        • 4 years ago

        Yeah. It’s actually kind of a cool design; they have a little heatsink on top underneath that little fan, and it’s connected to two heatpipes that run down and attach directly to the VRMs. I wonder if it really helps for overclocking, though…

          • tipoo
          • 4 years ago

          Ah, so that’s what that’s for. I thought it was a silly extension of the main heatsink, lol. But for the VRMs seperately, it makes sense, I wonder if it’ll overclock more than normal.

    • ronch
    • 4 years ago

    Polaris had better be awesome when it comes out. Now people are saying it’s gonna aim for the midrange segment but it had better not underwhelm even there. As it has been since 2006, AMD usually releases after their competition does and they underwhelm. So, some folks don’t even bother waiting for AMD anymore and go right ahead and get what their competitor (either Intel or NvIdia) puts out first.

      • Chrispy_
      • 4 years ago

      Very few people game at resolutions over 1080p and even among a gamer-centric, tech-enthusiast site like this, 1080p is the most popular gaming resolution.

      You can get a good gaming experience at $200 and a great gaming experience at $300. AMD is definitely aiming for the mass market and Nvidia is just price-gouging the hell out of people whilst it has the “only 16nm card on the market” advantage.

      Polaris will sell to the masses for however much it’s worth on the price/performance scale so it doesn’t even matter if it fails to meet expectations as long as it’s good value at the price AMD sell it for. The insanity of Nvidia’s pricing is simply a glimpse at a potential future without AMD to bring [i<]competition[/i<] to the market. Whether you are an Nvidia fans or AMD haters alike, you still *need* AMD.

        • ronch
        • 4 years ago

        Yes i know we need AMD. And they need a halo product to make themselves look good and be able to command higher prices instead of being merely seen as the cheaper choice. So now, if AMD hasn’t realized this, why are they moving the Vega launch forward?

        • HisDivineOrder
        • 4 years ago

        The problem I have with the argument you make (and people like you) is that it’s not the consumer’s fault that AMD is not bringing competition to nVidia. It’s AMD’s.

        The consumer cannot be blamed for not buying superior products AMD refuses to make. And we can’t reward AMD for making subpar, inefficient architectures not delivering what we want just in the faint hope that this will encourage AMD to right their obviously sinking ship.

        AMD has to deliver great products that do what the vast majority of people want on a regular basis. Not keep renaming the old products from years ago or delivering obviously subpar (4GB in 2015!) products and expect to get high dollar for them…

        That is, AMD’s predicament that puts nVidia on the cusp of setting its own pricing for good is AMD’s fault. Not the end user’s.

      • NovusBogus
      • 4 years ago

      Given that NV has left the midrange segment wide open for years it shouldn’t be hard to impress.

    • LostCat
    • 4 years ago

    My grans daid you sayin’ she’s announcin’ stuff? That’s awkward.

    • torquer
    • 4 years ago

    Wake me when eVGA releases the hybrid version

      • Pitabred
      • 4 years ago

      ‘k [url<]https://mobile.twitter.com/TEAMEVGA/status/736239295988531200[/url<]

    • Anovoca
    • 4 years ago

    my gran is dead…….jerk

      • LostCat
      • 4 years ago

      Happens to most of us.

    • DPete27
    • 4 years ago

    Yayyy. Blinkenlights fad has hit GPUs in full farse now. Zotac,EVGA, and Asus all have it….

    • EndlessWaves
    • 4 years ago

    I saw there was a KFA2 branded GTX 1080, I guess the plan to swap to using the Galax brand fell through.

    • yogibbear
    • 4 years ago

    In the TR review is your OC hitting a power bottleneck? Hence the need for the 2nd power pin on the custom boards?

      • Leader952
      • 4 years ago

      Where exactly is the TR review?

        • travbrad
        • 4 years ago

        TR reviews are out of stock. It will be another few weeks before you can get a TR review at the MSRP that was advertised.

    • Techgoudy
    • 4 years ago

    [quote<]Everyone from [b<]Asus to Zotac[/b<] has announced a non-reference GTX 1080.[/quote<] I see what you did there!

      • RAGEPRO
      • 4 years ago

      Yes. I am a master wordsmith.

      🙂

      • Firestarter
      • 4 years ago

      I found copycats!
      [url<]http://i.imgur.com/L1BjaL4.png[/url<] [url<]http://www.computerbase.de/[/url<]

        • JalaleenRumi
        • 4 years ago

        You could have just let him have it. No need to embarrass him.

    • anotherengineer
    • 4 years ago

    They are up, but all out of stock, at least at newegg.ca

    [url<]http://www.newegg.ca/Product/Product.aspx?Item=N82E16814126101&cm_re=gtx_1080-_-14-126-101-_-Product[/url<] $950 + $12 shipping + 13% tax = $1087 So basically a 1080 for $1080 lol

      • sweatshopking
      • 4 years ago

      Aka a terrible value.

        • yogibbear
        • 4 years ago

        I dunno… I think the 2 power pin cards are gonna be the sweet spot. One of those eVGA FTW cards please.

        • Leader952
        • 4 years ago

        $950 Canadian is $729.11 US.

        So only $30 over MSRP for the GTX 1080 FE.

        Not sure where you got “a terrible value” from.

          • yogibbear
          • 4 years ago

          It’s $262 USD more than MSRP here in Oz. I’m still getting one tho.

            • HERETIC
            • 4 years ago

            Don’t know what your seeing-
            I’m seeing founders edition only-at $1199.
            Grab calc-
            $699 x 1.39 = $971 +gst =$1068.
            So that’s a nice $131 extra for RROff/Aus tax

          • cynan
          • 4 years ago

          Isn’t the non-founder edition MSRP supposed to be $100 less? I don’t know about you, but $130 over an MSRP doesn’t exactly smack of good value to me.

            • Leader952
            • 4 years ago

            Click the link AE provided and see that is the ASUS GTX 1080 FE model:

            [url<]http://www.newegg.ca/Product/Product.aspx?Item=N82E16814126101&cm_re=gtx_1080-_-14-126-101-_-Product[/url<] and priced at $950 Candian or $729 US

            • sweatshopking
            • 4 years ago

            that card isn’t worth 729$ imo.

            • arbiter9605
            • 4 years ago

            cheapest one i seen, eVGA has a blower style cooler on a 1080, starts at 610$, ACX 3.0 starts at 620$

          • Spunjji
          • 4 years ago

          The Founders Edition is already poor value for money compared with the supposed 3rd party MSRP; any bump over that makes it worse.

          Of course performance-per-dollar still looks OK compared with the previous gen, but if we fell for that trick every generation then we’d be happily paying thousands of dollars for our cards by now 😀

      • tipoo
      • 4 years ago

      #CanadaLife

      • Krogoth
      • 4 years ago

      6800 Ultra, 8800 Ultra and 680 launch all over again

    • Firestarter
    • 4 years ago

    I found a pile of them: [url<]https://i.imgur.com/NtKyZnX.jpg[/url<]

      • Prestige Worldwide
      • 4 years ago

      I just went from six to midnight.

      • DPete27
      • 4 years ago

      That cheeseburger looks delicious!

      All kidding aside, by my rough count, that’s about $60,000 worth of GPUs. Yikes!

        • anotherengineer
        • 4 years ago

        Retail anyways.

        Cost worth probably about $20,000

    • chuckula
    • 4 years ago

    I posted a link in the forums that had 8 listed as in-stock this morning.
    As of right now they appear to be gone.

      • anotherengineer
      • 4 years ago

      Chuck you didn’t write this article did you??
      [url<]http://www.hardocp.com/article/2016/05/27/from_ati_to_amd_back_journey_in_futility#.V0hWZpErKUk[/url<]

        • chuckula
        • 4 years ago

        Hell No.

        If AMD had attempted to bribe me I would have totally taken the bribe and remained loyal! That guy has way too many scruples.

          • anotherengineer
          • 4 years ago

          Ya he sounds a bit disgruntled.

        • odizzido
        • 4 years ago

        Sounds like he is pissed that he wasn’t invited and it just there to yell at them. I wouldn’t invite him either.

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