As we said last week, the GeForce GTX 1070 presents a tantalizing value proposition, but that Founders Edition premium puts a bit of a damper on things. Plenty of eager eyes are pointed toward the non-reference cards that Nvidia predicted would ring in at about $379 for the GeForce GTX 1070. Even though the reference GTX 1070 cards have yet to hit the market, some vendors have already started announcing boards with customized cooling setups.
We missed Gigabyte's GTX 1080 Xtreme Gaming in our non-reference 1080 roundup by a few hours, but the company is among the first to show a non-reference 1070 card, in the form of the the GTX 1070 G1 Gaming. According to Gigabyte, the ridged fan design on this card's Windforce 3X cooler should increase airflow by 23% over traditional fans. Configurable RGB LEDs and a metal backplate are included, as seems to be becoming the norm for high-end video cards.
MSI has some customized GTX 1070s on display, too. The GTX 1070 Gaming X wears the Twin Frozr IV cooler with updated fans and RGB LEDs, and requires an extra six-pin power connector alongside the reference model's eight-pin plug. MSI is also showing off the GTX 1070 Aero and Aero OC editions, which use a non-reference blower design and differ only in clock speeds. A Corsair-provided water-cooling setup chills the GPU of the GTX 1070 Sea Hawk, while a radial fan cools the memory and power delivery hardware.
TechPowerUp has some images from Computex of the EVGA GTX 1070 SC, with the same ACX 3.0 cooler we saw on the GTX 1080 SC last week. Finally, Hong-Kong-based manufacturer Inno3D is releasing two varieties of the GTX 1070, equipped with the same iChill x3 and x4 coolers we saw on the company's GTX 1080 offerings. Unfortunately, there's no telling when these non-reference video cards will be available. Given that as of this writing online merchants can't even keep the Founders Edition GTX 1080 in stock, it may be a while. Hopefully the answer is sooner rather than later.